Big savings! Plus-size fashion brand launches 99p party dress collection in sizes 14-32

  • E-tailer unveils dress range sized between 14-32 for 99p each
  • Clever marketing trick to get people to their site
  • Postage costs £3.99
  • One company unveiled a 1p shoe last year

By Bianca London for MailOnline

Published: | Updated:

With Valentine's Day fast approaching, whether it's for a hot date or night out with the girls, finding the perfect dress is a prerequisite.

Affordable fashion is nothing new, thanks to our competitive high street and regular online sales bonanzas, but now a plus-size brand is getting in on the cheap chic game.

Yours Clothing have launched an exclusive online collection priced at just 99p to help women sized 14-32 dress to impress, for less.

Yours for 99p: An e-tailer has unveiled a range of dresses that cost under one pound just in time for Valentine's Day

Yours for 99p: An e-tailer has unveiled a range of dresses that cost under one pound just in time for Valentine's Day

The collection, which consists of five dresses ranging from a fitted LBD with floral detail to a purple pleated dress, will be on sale until stocks last.

'All of the styles within the collection can be easily accessorised with statement jewellery, gorgeous heels and a cute clutch,' say the brand.

Postage actually costs more than the item itself, with click and collect costing £2 and standard delivery setting you back £3.99.

Bargain: The collection, which consists of five dresses ranging from purple pleat dress to a more fitted LBD, will be on sale until stocks last
Bargain: The collection, which consists of five dresses ranging from purple pleat dress to a more fitted LBD, will be on sale until stocks last

Bargain: The collection, which consists of five dresses ranging from purple pleat dress to a more fitted LBD, will be on sale until stocks last

This isn't the first time that an e-tailer has employed the clever 'loss leading' tactic, in the hope of drawing new visitors to a site.

First came the 99p party dress at OMGfashion.co.uk then BidTV tried to better it by offering the 1p party dress for fashionistas on an even tighter budget.

Dresses this cheap definitely aren't going to be brilliant quality, but are seen as a good way to experiment with fashion without committing too much cash.

Plus-size fashion blogger Georgina Horne, founder of FullerFigureFullerBust.com says: 'Wow, this is amazing, what's the catch?! That size range for 99p... It seems incredible!

'Bar the black and the red dress I would wear them all and add my own finishing touches, such as a belt or cardi.

'It would be nice to see some edgier pieces as these are rather 'safe', but it seemed like a good starting point for extreme budget plus-size fashion. Let's just hope that they don't fall apart after a few hours of wear!'

Callie Thorpe, founder of fashion blog FromTheCornersOfTheCurve.com says: 'They all look very nice and are a great mix of different styles to suit different bodies. My personal favourites are the red dress the black floral and the polka dot.

'It's great to see this offer for plus-sizes as you often find that plus-size clothing is more expensive than its straight-size counterparts. I personally think that we should be moving forward now with providing plus-size that isn't just your regular shapeless tunic.'

Deja vuz: This isn't the first time a brand has offered such a huge discount - it's a clever marketing stunt to get more shoppers on their sites
Deja vuz: This isn't the first time a brand has offered such a huge discount - it's a clever marketing stunt to get more shoppers on their sites

Deja vu: This isn't the first time a brand has offered such a huge discount - it's a clever marketing stunt to get more shoppers on their sites

Dress from December
A model wears the dress

Clever trick: A 99p party dress released in 2013 sold out almost instantly

Most watched News videos

Comments 84

Share what you think

  View all

The comments below have been moderated in advance.

  View all

The views expressed in the contents above are those of our users and do not necessarily reflect the views of MailOnline.

We are no longer accepting comments on this article.