An ex-Mormon has detailed her fascinating theory about why so many members of the church turn into influencers.
Alyssa Grenfell, 31, grew up within the confines of an ultra-strict household but escaped the uptight lifestyle and began to focus on reclaiming her body when she was in her late 20s after moving from Utah to New York in 2017.
The former member of the Mormon church has since been sharing tidbits about her transformation and her journey to freedom.
Recently, Alyssa took to YouTube to unveil her shocking hunch on why members of the church turn into social media sensations - including Taylor Frankie Paul, Rachel Parcell and Hannah Neeleman.
She explained that she believed that the church, also known as The Church of Jesus Christ of Latter-day Saints, was 'sponsoring influencers through travel and meals' - adding that the organization was 'funneling money around the term Mormon.'
An ex-Mormon has detailed her fascinating theory about why so many members of the church turn into influencers
Alyssa Grenfell, 31, grew up within the confines of an ultra-strict household, but escaped the uptight lifestyle and began to focus on reclaiming her body
In a clip titled, 'Why Are There So Many Mormon Influencers,' Alyssa lifted the lid on her theory.
She first dove into the most thrown around explanation, which is that Mormons like to journal.
'One of the most common reasons for this phenomenon is that Mormon girls like to journal,' Alyssa said.
She explained that most Mormon women tended to have the same looks - adding that they represented the ideal women.
'It's [made up] of white and blonde women,' she added.
Alyssa noted that she had a different theory about why so many members turned into social media stars.
'I don't think it's because Mormons are good at journaling, I think it's because they are backed by a church that has millions of dollars that's been able to funnel into them,' she claimed.
'This is how the Mormon church pays Utah influencers and how the church pays them without them even realizing where the money is coming from.
Recently, Alyssa took to YouTube to unveil her shocking hunch on why members of the church turned into social media sensations
She claimed that she thought the church was funneling money into the search word Mormon and helping to sponsor these influencers
She claimed that the church didn't want people to know that they were sponsoring these influencers (Taylor Frankie Paul seen left and Hannah Neeleman seen right)
'The church sponsors influencers through travel and meals, not through cash. This is so they don't leave the church and then speak poorly about it.
'They fly influencers out to private events, pay for flights, hotel rooms and food. So they are paying their way through expenses, but they aren't being monetarily reimbursed for the content they post. '
She claimed that the church didn't want people to know that they were sponsoring these influencers because current members would become enraged that their money was going to social media icons.
'The church needs to figure out how to get money into the hand of these influencers without creating a PR nightmare,' Alyssa said.
The former member revealed that she believed the church was using targeted ads and throwing money at Google to help support the influencers in a discreet manner.
'I believe the organization is funneling money around the term Mormon,' she said.
'The church pays money to Google to make sure you see an ad about the Mormon church.
'The cost per click for the term Mormon is $24.71. Meanwhile, Mormon missionaries costs $31.81.'
However Alyssa gave no evidence that the Mormon church is paying for any ads, and it should be noted that anyone can pay for a Google ad.
The former member of the Mormon church has since been sharing tidbits about her transformation - including the first time she wore a tank top
Alyssa (seen at 28 when she first wore a bikini) has previously opened up about her glow-up after leaving the church and the truth about 'Mormon face'
Alyssa revealed that because of these targeted ads, Utah influencers earned double the funds than New York and Los Angeles-based social media stars.
She claimed that that church's goal was to bring more people into the church.
By making people more aware with ads, this helps drive the amount of people that are coming into the church.
Alyssa revealed that this was why the church didn't mind backing tainted Mormon influencers who have faced scandal, such as Taylor, who made headlines after she reportedly entered a drunk rage and got arrested for throwing a chair at her boyfriend.
In her clip, the former Mormon claimed that while Taylor didn't represent the ideal member of the church, it still drove people toward it.
She said at the end of the clip: 'Despite Taylor Frankie Paul not being the "perfect Mormon" that the church wants to be represented by, they are still fine because she is bringing in a lot of ad revenue that Google AdSense is going to target into finding new converts.
'By driving familiarity with the church, they know people are more likely to join.'
DailyMail.com has contacted The Church of Jesus Christ of Latter-day Saints and Taylor for comment.
Alyssa has previously opened up about her glow-up after leaving the church and the truth about 'Mormon face.'
