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Marketing Insiders
En Marketing Insiders, destacados ejecutivos del marketing y la comunicación comparten su visión, su hoja de ruta y las campañas que más les marcaron.
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El negocio de la publicidad y el marketing vive un cambio vertiginoso por el impacto de la guerra, los nuevos hábitos de consumo, la irrupción de actores como los creadores de contenido o los cambios tecnológicos.
En este contexto, definir una estrategia adaptada a los nuevos tiempos y construir una sólida imagen de marca es clave para que las empresas transmitan su propuesta de valor y conecten con sus potenciales clientes.
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