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16 Whimsical Wedding Dresses for a Magical Bridal Look

By
Ariana Quihuiz
Ariana Quihuiz
Ariana Quihuiz
Ariana Quihuiz is a freelance writer and content manager. She is currently the content manager for wedding gown brand Lyra Vega Bridal, covering bridal fashion, bridal beauty, wedding trends, and more.
Brides's Editorial Guidelines
Updated on 06/13/23 10:38AM
whimsical wedding dress

Photo by Scarlet O'Neill

If you’ve been dreaming of a magical fairytale wedding, chances are a whimsical wedding gowns is the right choice for you. This ethereal and playful style is known for its soft and feminine silhouettes, from glamorous ballgowns to retro tea-length dresses.

“I think whimsical can mean different things to different people, but to me, it’s very soft and ethereal,” shares wedding fashion stylist, Gabrielle Hurwitz. “It’s probably not super traditional, like a silk faille or mikado, nor is it flashy with a lot of bling or sparkle. A whimsical wedding dress is typically light and airy and may include details like color, prints, or textural appliqués like 3D flowers or ruffles.”

From nature-inspired details to flowy silhouettes, whimsical gowns are well suited for boho or romantic bridal styles. However, Hurwitz recommends that brides keep an open mind when it comes to dress shopping. “I do think that any silhouette can be whimsical,” says the stylist. “You might not think of a mermaid or trumpet silhouette as whimsical, but if it’s covered in little 3D flowers, I think it can feel more whimsical. Similarly, a ballgown with a layered or ruffled skirt can feel just as whimsical as a sheath or A-line.”

If you’re looking to have a fairytale moment at your wedding, keep scrolling for the best whimsical wedding dresses we’re loving from designers like Alexandra Grecco and Watters.

For the Romantic Bride: WTOO by Watters Tippi Gown

strapless wedding gown with three-dimensional floral embroidery

Courtesy of Watters

We're getting total Bridgerton vibes from this empire-waist gown from WTOO by Watters. Featuring three-dimensional floral embroidery and clear sequins, this romantic strapless gown will catch the light beautifully. We also like how the light-as-air tulle skirt gracefully kisses the ground and flows out into a sweep train.

Price at time of publish: $2,273

Size: 00–32W | Length: Floor | Materials: Tulle

Best V-Neckline: Willowby by Watters Hearst A-Line Tulle Wedding Gown

Willowby by Watters Hearst A-Line Tulle Wedding Gown

Anthropologie

Nothing about this A-line gown is understated, and that's what we love about it! From the oversized floral appliqués to the pronounced open back, deep-V neckline, and flirty side cut-outs, this gown has a bit of a dramatic flair without being too over-the-top.  

Price at time of publish: $1,695

Size: 00–26W | Length: Floor | Materials: Tulle

Best Pleated: Amsale Koa Gown

Amsale Koa Gown

Amsale

This tulle masterpiece from Amsale has an indescribable dreamlike quality to it. The layers and layers of pleated tulle make this frock feel magical and the right fit for a romantic bride, while the off-the-shoulder long sleeves offer a unique twist while flattering the upper body.

Price at time of publish: $5,995

Size: Contact brand | Length: Floor | Materials: Tulle

Best Sleeve Detail: Alexandra Grecco Calla Gown

Alexandra Grecco Calla Gown

Alexandra Grecco

If you're looking for a gown with a soft and romantic design, this may be the one for you. The billowing sleeves and skirt side panels are covered in floral appliqués, adding a striking element to the classic silhouette. Offering a little more coverage than most wedding dresses, it's perfect for fall or winter nuptials.

Price at time of publish: Available upon request

Size: Contact brand | Length: Floor | Materials: Silk crepe, illusion tulle

Best Convertible Dress: Danielle Frankel Freja Gown

Danielle Frankel Freja Gown

Danielle Frankel

Trying to decide between a whimsical style or a more sultry look? With this satin slip dress from Danielle Frankel, you don't have to choose. Transform the simple cowl neck gown by slipping on the tulle cape, which features chantilly lace floral embroidery, for a graceful result. The low scooped back with and criss-cross spaghetti straps add a sexy touch to this alluring bridal design.

Price at time of publish: $8,990

Size: 0–12 | Length: Floor | Materials: Satin, tulle, lace

For a Summer Wedding: BHLDN Veronique Gown

BHLDN Veronique Gown

Adina's Bridal

If you're planning a summertime wedding, then an organza gown is a beautiful option. Covered in floral embroidery and organza fabric, this sheath-fit gown is effortlessly chic. The plunging neckline and low back give this gown a sultry silhouette that is perfect for a warm-weather soiree. 

Price at time of publish: $1,495

Size: 0–16 | Length: Floor | Materials: Tulle, organza

Best Square Neckline: Justin Alexander Charlotte Gown

Justin Alexander Charlotte Gown

Justin Alexander

Enchanting and sophisticated, this ballgown from Justin Alexander is a stunning choice for any bride. Crafted of organza, it features a square neckline, an illusion bodice with button-back detailing, a traditional A-line skirt, and sequined floral appliqués. The chapel train is the icing on the cake for this classic bridal look.

Price at time of publish: Available upon request

Size: Contact brand | Length: Floor | Materials: Organza, lace, tulle

Best Empire Waist: Odylyne the Ceremony Bellina Gown

Odylyne the Ceremony Bellina Gown

Odylyne the Ceremony

There's something effortlessly whimsical about this empire-waist gown. The puff sleeves and slightly tiered skirt are simple at first glance but give the gown texture and dimension while enhancing the buttery silk organza fabric.

Price at time of publish: $4,550

Size: 2–20 | Length: Floor | Materials: Silk organza

For the Classic Bride: Anne Barge Sienna Gown

Anne Barge Sienna Gown

Anne Barge

Going for a timeless bridal look? The charm of this classic gown from Anne Barge lies in its simplicity. The satin V-neck bodice perfectly complements the floral lace that trickles down the full skirt. Style with a lace-trimmed veil for a sleek finish.

Price at time of publish: Available upon request

Size: 0–22, 16SP-24SP | Length: Floor | Materials: Satin, lace

Best Corset: Galia Lahav Nirvana Gown

Galia Lahav Nirvana Gown

Galia Lahav

Our favorite detail on this gown by far is the three-dimensional flowers that rest on the shoulder straps. They add a certain je ne sais quoi to an already stunning gown that features a corset bodice with exposed boning and hand-embroidered lace.

Price at time of publish: Available upon request

Size: Custom | Length: Floor | Materials: Tulle, lace

Best Mini: Danielle Frankel Liv Mini Dress

Liv Dress

Danielle Frankel

This structured mini was made for the modern-day princess. It features a corset bodice, tulle bubble skirt, and floral appliqués for a standout bridal look that will have heads turning as you walk down the aisle. It's perfect for a courthouse wedding, backyard nuptials, or even a bachelorette party.

Price at time of publish: $3,990

Size: 0–12 | Length: Mini | Materials: Tulle

Best Off-the-Shoulder: Galia Lahav Nouvelle Gown

Galia Lahav Nouvelle Gown

Galia Lahav

This blush and ivory tulle gown from Galia Lahav gives off-the-shoulder sleeves a fairytale upgrade. Just the thing for a princess bride planning a black-tie wedding, the puffy sleeves have a magical quality that can only be enhanced with the provided black satin bows (not pictured). Bonus: the sleeves are detachable for a two-in-one look! 

Price at time of publish: Available upon request

Size: Contact brand | Length: Floor | Materials: Silk, tulle

Best Plunging Neckline: Jenny by Jenny Yoo Lourdes Flutter Sleeves Gown

Jenny by Jenny Yoo Lourdes Flutter Sleeves Gown

Anthropologie

Fit for a boho-chic bride, this fit-and-flare gown from Jenny Yoo has a vintage feel to it. From the lace appliqués to the sheer flutter sleeves and all-over dimensional lace detailing, it's endlessly romantic and oh-so-flattering.

Price at time of publish: $1,695

Size: 0–26 | Length: Floor | Materials: Tulle, lace

Best Spaghetti Strap: Anne Barge Poetic Light Gown

Anne Barge Poetic Light Gown

Anne Barge

Between the tiered crinoline skirt, the open back, and the three-dimensional floral embroidery, this ballerina gown is luxurious yet sophisticated. We love the timeless look of the classic A-line skirt. Pair it with an embroidered veil or headband, and you have a truly elegant final look.

Price at time of publish: Available upon request

Size: 0–22, 16SP-24SP | Length: Floor | Materials: Lace, crinoline

Best Ballgown: Amsale Yumi Gown

Amsale Yumi Gown

Amsale

This tulle design from Amsale puts an artistic and ethereal twist on the traditional ballgown silhouette. Featuring hand-painted and embroidered florals, as well as a corset bodice, this gown is both trendy and timeless. And you can bet it'll flatter any figure.

Price at time of publish: $7,250

Size: Contact brand | Length: Floor | Materials: Tulle, organza

For the Fashion-Forward Bride: Hermione de Paula Miniature Rose Tassel Gown

Hermione de Paula Miniature Rose Tassel Gown

Hermione de Paula

You'll be the ultimate dancing queen in this stylish gown from Hermione de Paula. The tassel skirt and floral embroidered bodice give the dress a lighthearted feel that moves beautifully with every step you take. It can be worn from the ceremony to the after-party.

Price at time of publish: $6,240

Size: UK 6–20 | Length: Ankle | Materials: Not listed

What to Look For in a Whimsical Wedding Dress

Skirt Style

Whimsical wedding dresses come in various skirt styles. There are traditional A-line silhouettes like the Justin Alexander Charlotte Gown, mermaid skirts, fit-and-flare dresses, and empire-waist cuts—to name just a few.

Whimsy Details and Embellishments

Opting for a whimsical wedding dress provides room for you to be as classic or as playful as you want with your bridal look. For a more timeless style, stick to lace or embroidered florals, like the WTOO by Watters Tippi Gown. If you’re looking for an unconventional or glam dress, go with ruffles, tulle, or pastel colors, like the petal pink Needle & Thread Araminta Lace Gown.

As with the Lulus Life of Love Floral Lace Short Sleeve Maxi Dress, you can't go wrong with all-over lace. You might also consider a dress with three-dimensional floral appliqués, like the Anne Barge Poetic Light Gown.

Bridal Accessories

When it comes to accessorizing your gown, it's helpful to think about the season your wedding will be in. “I think whimsical wedding dresses can work great for all seasons—it’s all about the styling,” notes Hurwitz. “For colder months, consider adding a cape, which plays up the whimsical element. For warmer months, accessorize with florals like fresh flowers in your hair or jewelry with a flower motif.”

FAQ
  • How do you style a whimsical wedding dress?

    When it comes to the overall styling of your bridal look, it’s best to follow the aesthetic of your dress. “I think the key to styling a whimsical look is keeping everything soft and romantic,” says Hurwitz. “I love the idea of a statement accessory, like one of Jennifer Behr’s circlets or a Lelet NY headband, atop a soft hairstyle and paired with glowy makeup. Consider picking up some of the details of your dress, like a veil with appliqués or jewelry in a similar motif. I think the key is to avoid anything too glamorous.”

  • Where do you shop for a whimsical wedding dress?

    You can find a whimsical wedding dress almost anywhere, and most brands will carry at least one or two styles that fall into this category. But, a few brands to consider are Alexandra Grecco, Watters, Amsale, and Mira Zwillinger.

  • What type of wedding is a whimsical wedding dress best suited for?

    Since a whimsical wedding dress can be so versatile, it will work for both outdoor and indoor weddings. “When I think of a whimsical wedding dress, I think of an outdoor wedding, whether it’s on a beach, in the forest, or in a garden,” says Hurwitz. “But it can absolutely work indoors, too, especially if you plan to bring in elements of nature into the overall design.”

Meet the Expert

Gabrielle Hurwitz is a wedding fashion stylist based in Los Angeles and New York City. She is the founder of Gabrielle Hurwitz Bridal Styling, curating looks for couples and editorial shoots.  

Why Trust Brides

Ariana Quihuiz is a freelance writer for Brides. She is currently the content manager for wedding gown brand Lyra Vega Bridal, covering bridal fashion, bridal beauty, wedding trends, and more.

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