How sustainability benefits business performance

How sustainability benefits business performance

How sustainability benefits business performance
Using renewable energy can minimize vulnerability to fluctuations in the price of fossil fuels. (Shutterstock)
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Sustainability today is a core consideration in planning for organizational success. With tightening emissions targets and rising environmental awareness, there are tremendous pressures on businesses to become more sustainable.

This transition is not solely about compliance and social responsibility, however. It is about sustainability as a performance enabler — a driver of change that unlocks competitiveness and adaptability across the value chain.

Business sustainability can thus be described as a process of managing business activities in a way that maximizes efficiency without harming future generations.

Environmental sustainability, social responsibility, and corporate financial performance can all be included in the definition of the environmental, social, and governance concept, known in common parlance as ESG.

Sustainable value generation entails those actions that create and sustain growth, profitability, and enhanced value for shareholders in the long term.

There are clear economic benefits to be gained from greater sustainability. Embracing energy efficiency and reducing waste, for instance, cuts costs in production, while using renewables can minimize vulnerability to fluctuations in the price of fossil fuels.

Sustainable businesses are also able to attract cash from investors who prefer firms with strong ESG disclosures. Other analyses have revealed that a high ESG score reduces capital costs and enhances a firm’s performance.

The strategic management of environmental impact can bring both short and long-term benefits to organizations, including customer loyalty, reduced legal risks, and reputational capital.

Corporate social responsibility refers to the responsibilities that a business has to society and the impact of its operations on communities. To meet these responsibilities, firms are encouraged to respect labor practices and use ethical sources of labor.

Sustainability can give companies a competitive edge over their rivals, while at the same time being considerate to people and the planet.

Majed Al-Qatari

Cultivating a rapport and engaging with stakeholders, including employees, customers, suppliers, and communities, is an effective way of meeting those responsibilities.

Organizations with good social performance can attract talent, encourage return custom, and stave off the possibility of boycotts. Stakeholder engagement is a key factor in this, helping firms develop a robust business model that can easily cope with social shifts.

Potential barriers to sustainability include costs, resistance to change, and difficulties evaluating social and ecological impact. But with adequate planning, stakeholder input, and the use of technology in gathering and analyzing data, these can be overcome.

Meanwhile, industrial partnerships and government subsidies can assist with financial and operational challenges, while training and education programs can help shift organizational culture in favor of greater sustainability.

The circular economy, with its emphasis on recycling, and the growth of green finance will define the future business world, while artificial intelligence and the internet of things will allow organizations to monitor the effectiveness of their sustainability initiatives.

In sum, sustainability can give companies a competitive edge over their rivals, while at the same time being considerate to people and the planet.

Every firm that dreams of a prosperous future should invest in sustainable practices, thereby guarantee lasting benefits for itself and its stakeholders.

Majed Al-Qatari is a sustainability leader, ecological engineer and UN Youth Ambassador with experience in ESG and sustainability goals in business, nonprofits and financial institutions.

Disclaimer: Views expressed by writers in this section are their own and do not necessarily reflect Arab News' point of view

Iga Swiatek: Clay queen targets Olympic gold

Iga Swiatek: Clay queen targets Olympic gold
Updated 20 min 8 sec ago
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Iga Swiatek: Clay queen targets Olympic gold

Iga Swiatek: Clay queen targets Olympic gold
  • The Polish world No. 1 has been dominant on the red clay of Paris, winning four of the past five tournaments
  • Swiatek has sporting pedigree — her father Tomasz represented Poland in rowing at the 1988 Olympics in Seoul

PARIS: Iga Swiatek is returning to a happy hunting ground as she seeks a first Olympic crown to add to her four French Open titles at Roland Garros.

The Polish world No. 1 has been dominant on the red clay of Paris, winning four of the past five tournaments and is unbeaten there since a quarterfinal loss to Greece’s Maria Sakkari in 2021.

The five-time Grand Slam champion, who won the US Open in 2022, is seeking to go much further than she did at the Tokyo Games in 2021, where she lost to Paula Badosa in the second round.

Swiatek, 23, has had plenty of time to prepare for the Paris Olympics after her early exit from Wimbledon, where she lost in the third round to Yulia Putintseva.

The painful defeat on the grass at the All England Club brought Swiatek’s 21-match winning streak to a shuddering halt.

She was asked afterwards how she would prepare for the Olympics in Paris.

“For sure I’m going to take a lesson and rest a bit more,” she said. “I don’t know, I feel like even though I didn’t perform well at this tournament, because of how the whole season is looking, I deserve it.

“I should literally do it better because I’m not going to be able to go through the whole season playing good tennis.”

In 2020, Swiatek announced herself to the tennis world when she won the French Open without dropping a set.

She was the first Polish player, male or female, to win a Grand Slam singles title and has dominated the event since, with her one blip coming three years ago.

Last month she beat Italy’s Jasmine Paolini in a one-sided final, becoming the fourth woman in the modern era to lift the Coupe Suzanne Lenglen four times after Justine Henin, Chris Evert and Steffi Graf.

The world No. 1 also completed a Madrid-Rome-Roland Garros clay treble. The only other woman in history to do it in the same season is Serena Williams.

Swiatek has sporting pedigree — her father Tomasz represented Poland in rowing at the 1988 Olympics in Seoul.

“Normally a small child has trouble hitting even one or two balls but she could keep it going for dozens of shots,” recalls Artur Szostaczko, her first coach.

“She was a fighter.... I knew that if it went to a super tie-break, there was no need to worry — Iga wouldn’t crack under the pressure.”

Szostaczko taught Swiatek until she was 10 years old.

She was then coached by Michal Kaznowski, who remembers that Swiatek always wanted to be treated on an equal footing with her hard-working big sister Agata.

“Iga got really mad at me because I proposed some basic drill where I would feed Agata eight balls but only six to Iga because she was younger,” he said

“That made her angry. She went to her dad and said she wants just as many as Agata.”

Swiatek will hope that determination carries her all the way to the gold medal on her favorite courts in Paris.
 


Saudi deputy FM participates in Sudan peace efforts meeting 

Saudi deputy FM participates in Sudan peace efforts meeting 
Updated 40 min 16 sec ago
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Saudi deputy FM participates in Sudan peace efforts meeting 

Saudi deputy FM participates in Sudan peace efforts meeting 

RIYADH: Saudi Arabia’s Deputy Minister of Foreign Affairs Waleed Al-Khuraiji participated on Wednesday in the Second Consultative Meeting Enhancing Coordination of Peace Initiatives and Efforts in Sudan, the Saudi Press Agency said.

During the meeting held in Djibouti, he reiterated the Kingdom’s continued efforts to resolve the Sudanese crisis, and its welcome and openness to international efforts and initiatives aimed at achieving peace in Sudan.

Al-Khuraiji said that the US and the Kingdom facilitated talks between the Sudanese parties in Jeddah, resulting in signing of the Jeddah Declaration to protect civilians in Sudan.

He expressed Saudi Arabia’s keenness on the return of security and stability to Sudan and urging the Sudanese parties to give priority to wisdom and self-restraint, and to show flexibility and respond to positive and humanitarian initiatives.


US files details of Boeing’s plea deal related to plane crashes. It’s in the hands of a judge now

US files details of Boeing’s plea deal related to plane crashes. It’s in the hands of a judge now
Updated 47 min 24 sec ago
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US files details of Boeing’s plea deal related to plane crashes. It’s in the hands of a judge now

US files details of Boeing’s plea deal related to plane crashes. It’s in the hands of a judge now
  • Deal calls for the appointment of an independent compliance monitor, three years of probation and a fine of at least $243.6 million
  • Boeing was accused of misleading the aviation regulator FAA about aspects of the Max before the agency certified the plane for flight
  • A lawyer for families of victims of the 737 Max crashes, who wanted Boeing to face trial, criticized the agreement

The US Justice Department submitted an agreement with Boeing on Wednesday in which the aerospace giant will plead guilty to a fraud charge for misleading US regulators who approved the 737 Max jetliner before two of the planes crashed, killing 346 people.
The detailed plea agreement was filed in federal district court in Texas. The American company and the Justice Department reached a deal on the guilty plea and the agreement’s broad terms earlier this month.
The final version states Boeing admitted that through its employees, it made an agreement “by dishonest means” to defraud a Federal Aviation Administration group that evaluated the 737 Max. Because of Boeing’s deception, the FAA had “incomplete and inaccurate information” about the plane’s flight-control software and how much training pilots would need for it, the plea agreement says.
US District Judge Reed O’Connor can accept the agreement and the sentence worked out between Boeing and prosecutors, or he could reject it, which likely would lead to new negotiations between the company and the Justice Department.
The deal calls for the appointment of an independent compliance monitor, three years of probation and a fine of at least $243.6 million. It also requires Boeing to invest at least $455 million “in its compliance, quality, and safety programs.”

A Boeing 737 Max aircraft during a display at the Farnborough International Airshowin Farnborough, Britain. (REUTERS/File Photo)

Boeing issued a statement saying the company “will continue to work transparently with our regulators as we take significant actions across Boeing to further strengthen” those programs.
Paul Cassell, a lawyer for families of victims of the 737 Max crashes who wanted Boeing to face trial, criticized the agreement.
“The plea has all the problems in it that the families feared it would have. We will file a strong objection to the preferential and sweetheart treatment Boeing is receiving,” he said.
Boeing was accused of misleading the FAA about aspects of the Max before the agency certified the plane for flight. Boeing did not tell airlines and pilots about the new software system, called MCAS, that could turn the plane’s nose down without input from pilots if a sensor detected that the plane might go into an aerodynamic stall.
Max planes crashed in 2018 in Indonesia and 2019 in Ethiopia after a faulty reading from the sensor pushed the nose down and pilots were unable to regain control. After the second crash, Max jets were grounded worldwide until the company redesigned MCAS to make it less powerful and to use signals from two sensors, not just one.
Boeing avoided prosecution in 2021 by reaching a $2.5 billion settlement with the Justice Department that included a previous $243.6 million fine. It appeared that the fraud charge would be permanently dismissed until January, when a panel covering an unused exit blew off a 737 Max during an Alaska Airlines flight. That led to new scrutiny of the company’s safety.
In May of this year, prosecutors said Boeing violated terms of the 2021 agreement by failing to make promised changes to detect and prevent violations of federal anti-fraud laws. Boeing agreed this month to plead guilty to the felony fraud charge instead of enduring a potentially lengthy public trial.

Families and friends who lost loved ones in the March 10, 2019, Boeing 737 Max crash in Ethiopia, hold a memorial protest in front of the Boeing headquarters in Arlington, Virginia, on March 10, 2023 to mark the four-year anniversary of the event. (AFP)

The role and authority of the monitor is viewed as a key provision of the new plea deal, according to experts in corporate governance and white-collar crime. Cassell has said that families of the crash victims should have the right to propose a monitor for the judge to appoint. The agreement calls for the government to select the monitor “with feedback from Boeing.”
In Wednesday’s filing, the Justice Department said that Boeing “took considerable steps” to improve its anti-fraud compliance program since 2021, but the changes “have not been fully implemented or tested to demonstrate that they would prevent and detect similar misconduct in the future.”
That’s where the independent monitor will come in, “to reduce the risk of misconduct,” the plea deal states.
Boeing, which is based in Arlington, Virginia, is a major Pentagon and NASA contractor, and a guilty plea is not expected to change that. Government agencies have leeway to hire companies even after a criminal conviction. The plea agreement does not address the topic.
Some of the passengers’ relatives plan to ask the judge to reject the plea deal. They want a full trial, a harsher penalty for Boeing, and many of them want current and former Boeing executives to be charged.
If the judge approves the deal, it would apply to the criminal charge stemming from the 737 Max crashes. It would not resolve other matters, potentially including litigation related to the Alaska Airlines blowout.
Boeing could appeal any order the court imposes to pay restitution to victims’ families — the agreement leaves restitution up to the judge. The company could also appeal if the judge indirectly increases the fine beyond $243.6 million by failing to give Boeing credit for an identical amount it paid as part of the 2021 settlement.
O’Connor will give lawyers for the families seven days to file legal motions opposing the plea deal. Boeing and the Justice Department will have 14 days to respond, and the families will get five days to reply to the filings by the company and the government.


Typhoon Gaemi weakens as it leaves Taiwan for China

Typhoon Gaemi weakens as it leaves Taiwan for China
Updated 25 July 2024
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Typhoon Gaemi weakens as it leaves Taiwan for China

Typhoon Gaemi weakens as it leaves Taiwan for China

TAIPEI: Typhoon Gaemi passed through Taiwan overnight and was headed toward eastern China on Thursday, leaving two dead as heavy rains and strong gusts continued to lash the island in its wake.

The day before, the storm had forced Taiwan to cancel some of its annual war games, shutter schools and offices, and evacuate thousands from high-risk, landslide-prone areas.

By Thursday morning, its sustained wind speeds had weakened to 154 kilometers (95 miles) per hour after “the center has moved out to sea” at around 4:20 am (2020 GMT), said Taiwan’s Central Weather Administration.

“Wind and rain continue posing a threat to various parts of Taiwan, (and the outlying islands of) Penghu, Kinmen and Matsu,” the administration said.

The nearby Philippines — which was not in Gaemi’s path — saw its seasonal monsoon rains exacerbated by the typhoon’s impacts, triggering floods that killed at least six, according to authorities Wednesday.

The storm is now tracking toward China’s Fujian province, while Taiwan is still experiencing persistent downpours and reports of flooding in the south.

Several cities, including Taipei, announced a second consecutive day off, with schools, government offices and the stock market closed.

More than 200 people were injured and two killed before Gaemi made landfall at around midnight. A motorist in the southern Kaohsiung city was crushed by a tree, while a woman in eastern Hualien died after part of a building fell on her car.

Taiwan is accustomed to frequent tropical storms from July to October, but experts say climate change has increased their intensity, leading to heavy rains, flash floods and strong gusts.

At its peak, Gaemi packed sustained wind speeds of 190 kilometers (118 miles) per hour as it was barrelling toward Taiwan, prompting forecasters to say it could be “the strongest” typhoon to make landfall in eight years.


Late-night gamer Verstappen eyes redemption at Belgian Grand Prix

Late-night gamer Verstappen eyes redemption at Belgian Grand Prix
Updated 25 July 2024
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Late-night gamer Verstappen eyes redemption at Belgian Grand Prix

Late-night gamer Verstappen eyes redemption at Belgian Grand Prix

A week after ranting on the team radio in Budapest, Max Verstappen heads to the Belgian Grand Prix warned to take “nothing for granted” and advised by Red Bull to give up late-night simulation racing during race weekends.

The series leader and three-time world champion departed Hungary in a petulant mood after finishing a frustrated fifth, swearing on team radio and in post-race interviews, having gone to bed at three am before the race.

It was his and Red Bull’s third consecutive race without a win and he will need to deliver a more composed and professional performance on his preferred circuit on Sunday to avoid extending his winless run to four for the first time since 2020.

Another defeat and his commanding supremacy of the past, he won 19 of 22 races last year, will be forgotten.

“Hungary was a tricky race and a weekend to forget and move forward from,” said Dutchman Verstappen, whose combative manner did not go unnoticed.

“We have been working to optimize our performance and get the best out of the car that we possibly can.

“Spa has always been my favorite track with fast corners and lots of opportunities to overtake. The fans are also great and we get a lot of support there,” he added.

After winning the last three Belgian Grands Prix, Verstappen will be seeking to return to form with a fourth victory, but he may have to start from the back half of the grid if, as expected, Red Bull, fit his car with a fifth new engine of the season.

The limit for new power units is four, but Verstappen has proved at Spa in the past that he can overcome grid penalties when he seizes the momentum.

Born in Belgium to a Belgian mother, but grew up in the Netherlands, Verstappen always enjoys passionate backing from the local crowd and he may need it as he bids to extend his lead, trimmed to 76 points last Sunday, ahead of McLaren’s Lando Norris.

Coincidentally, Norris, who was also involved in some colorful ‘team orders’ radio exchanges last Sunday, also has a Belgian mother and he will be seeking to reduce the gap further by winning on Sunday, after handing victory last weekend to his team-mate Oscar Piastri following instructions to do so.

Red Bull team boss Christian Horner has warned the threat from McLaren, the in-form team with the fastest car, and both Mercedes and Ferrari, could wreck their season if they cannot respond and gather points more emphatically than they have.

“We’re just going to develop the fastest car we can, and that’s what we’ll continue to do,” said Horner.

“In the drivers’ championship, obviously Max has a good lead — but that can diminish very quickly, so, nothing can be taken for granted.”

The team’s influential director Helmut Marko, a close adviser and confidante to the world champion, told speedweek.com: “We agreed that he would no longer run simulations so late in the future.”

Most attention may be focussed on the leading title contenders, but that will suit Piastri who showed commendable assurance as he claimed his maiden victory last Sunday.

“Spa’s not been the happiest of hunting grounds for us recently, but I’m confident we’ll be strong,” said the 22-year-old Australian.

“We’ve got a car that’s become a real all-rounder so I’m super confident and I think the team should be as well.”

After winning his home British race and then finishing third for Mercedes last weekend, seven-time champion Lewis Hamilton will also be a challenger on a track where he has won four times as will Ferrari’s Charles Leclerc, who took pole last year and won in 2019.