Revitalash
FULLER LASHES
9 Best Eyelash Primers for Fluffy, Lengthened Lashes
Short, stubby lashes? Don't know her. Here are our favorite lash-prepping picks from Too Faced, Tarte, and L'Oréal Paris.
By Michelle Rostamian
WE GOT YOU, MAMA
25 Gifts Any New Mom Will Appreciate
A little something to make parenthood a little easier.
By Lindsay Colameo and Jennifer Hussein
AMAZING AMAZON FINDS
The Best Under-$50 Beauty Finds on Amazon
Did someone say customizable blush?
By AnaMaria Glavan
SAVINGS TIME
SkinStore's 2023 Anniversary Sale Has Over 200 Beauty Brands On Sale
Did somebody say up to 30 percent off NuFace and T3?
By Sarah Han and Jennifer Hussein
LUXURY, STAT
27 Best Luxury Beauty Products You Can Shop on Amazon Right This Second
Shop all of your trusted makeup, skin-care, and hair-care brands with ease and convenience.
By Sarah Han and AnaMaria Glavan
BROW DOWN
This 10-Time Best of Beauty-Winning Brow Serum Is 30% Off Right Now
If you want thicker, stronger brows, don't pass up this deal.
By Sarah Han
Beauty Products
These Are Our Favorite Best of Beauty Winners Sold at Nordstrom
After months of testing, we pulled our favorites to shop at the mega-retailer.
By Angela Trakoshis
STAY SHARP
13 Eyebrow Tweezers That'll Grab Every Last Hair
Defined brows are just a few plucks away.
By Jennifer Hussein
BCA Month
22 Products to Shop That Support Breast Cancer Awareness Month
These brands are putting their money where their mouth is.
By Sarah Han and Nicola Dall'Asen
LASH LOSS
5 Reasons Why Your Eyelashes May Be Falling Out
Lash line suddenly looking sparse? Experts explain the possible causes and solutions.
By Marci Robin
WINNING STREAK
The Allure Best of Beauty Hall of Famers That Keep Winning Awards
These products are practically covered in the famous red seal after winning multiple times.
By Marci Robin
TOO REFRESHED TO BE STRESSED
Dermstore's Beauty Refresh Sale Is Happening Now
The e-retailer's first big sale of the year has major markdowns on Harry Josh blow-dryers, Revitalash, NuFace, and so much more.
By Sarah Han
Markle's Faves
Meghan Markle’s Secret to Long, Fluttery Eyelashes Is on Sale at Nordstrom
Her favorite lash conditioner — plus many more of the royal’s go-to accessories and beauty products — are offered at a steep discount in Nordstrom’s 2020 Anniversary Sale.
By Tanisha Pina, Alexis Rhiannon, and Nykia Spradley
Royal Cheat Sheet
Your Guide to Meghan Markle's Favorite Beauty Products and Fashion Brands
Spoiler: They're actually affordable.
By Tanisha Pina and Lauren Swanson
Deal Day
Dermstore’s Deal Day Sale Is Happening Now
We're talking up to 25 percent off skin care, hair products, hot tools, and everything in between.
By Alexis Rhiannon
Dermstore Deals
Dermstore's Beauty Refresh Sale Is Offering Huge Site-Wide Savings
Get up to 20 percent off hundreds of popular beauty brands.
By Maria Cassano
Sale Alert
Meghan Markle’s Secret to Long Lashes Is 25% Off Right Now at Dermstore
Plus over 400 other brands.
By Tanisha Pina
Drugstore Beauty
The Secret to This Woman's Amazing Lashes Is a $9 Drugstore Mascara
Have you been walking right past it for years?
By Marci Robin
royal treatments
Meghan Markle Reveals the Treatment That Makes Her Eyelashes Look So Long
And it's actually super affordable, too.
By Stephanie Saltzman
Lash Enhancers
Nonprescription lash enhancers may not have won over doctors, but judging from the fervent blog chatter, they certainly have their supporters. Allure editors put seven to the test—and these lived up to their claims.
By Alyssa Kolsky Hertzig