About Allure

Who We Are

Hello! Welcome to Allure. We are thrilled you want to learn more about our team and what we do here. We strive to bring honest, innovative, inspiring content to our readers, whether you’re taking it in on your phone screen or via your local newsstand. At Allure, we believe that makeup and hair are globally significant artforms, that “anti-aging” is a terrible idea, and that everyone’s beauty deserves to feel included and celebrated.

Our rigorous reporting and fact-checking, highly anticipated annual Best of Beauty Awards, and commitment to creative exploration have made Allure the leading publication in beauty journalism for over 30 years—not to mention AdWeek’s Magazine of the Year award in 2017, among other accolades.

To view an up-to-date masthead, click here.

JUMP TO: Editorial Standards | Affiliate Disclaimer | Product Testing | Best of Beauty Awards | Best of Beauty 2022 Submission Guidelines | Subscribe to Print | Allure Beauty Box | Accolades & Recognition | Meet the Editorial Team | Contact Us

Whether we’re sharing dispatches from South Korea on the next big injectable trend or doing a deep dive into a buzzy new ingredient making its way into skin-care products, our editorial team maintains meticulous research and reporting standards.

Allure strives to bring you up-to-the-minute news and information—but our team believes in looking before jumping. In journalistic terms, this means we verify all information before passing it along to our readers and followers. To ensure anything and everything you read in Allure is accurate, reliable, and based firmly in science and expertise, we work only with leading experts in dermatology, plastic surgery, psychology, and other branches of medicine, as well as the industry’s top beauty professionals t. And when those experts disagree? We keep digging until we find consensus and the strongest guidance possible.

Testing each and every product (and debating, and retesting, and fact-checking…) that gets featured on Allure is what made us the most trusted name in beauty—and what made our little red seal become synonymous with the best of the best.

Not only do we value the faith you put in our words and opinions, we respect how hard our readers work for their money and would never recommend a product that we did not try, test, and truly love ourselves, whether it’s a $15 face moisturizer or a $150 limited-edition fragrance. This is what made Allure the most trusted name in beauty—and how our little red seal became synonymous with the best of the best.

To jump to our Best of Beauty Awards guidelines, click here.

Every product you see recommended on Allure has been independently tested and hand-picked by a member of our editorial team—there’s nothing we tell you to buy that we would not purchase and use ourselves. When you click on an Allure link to purchase a product, we may earn an affiliate commission, which helps us keep the lights on.

Since 1996, Allure’s Best of Beauty Awards seal—a.k.a. that little red circle that instantly tells you a product is definitely worth it—has been awarded only to the best, brightest, and most innovative products in the beauty market.

Curious to learn more about how we test all the products that ultimately win our prestigious award? Here’s everything you need to know about Allure’s Best of Beauty Awards, including how to submit your own brand’s products for consideration in next year’s awards.

To find out the most recent batch of prestigious products to earn their spot in Allure’s Best of Beauty history books, see our full 2021 Best of Beauty Award-winners list.

We are now accepting submissions for Allure's 2022 Best of Beauty Awards. Here's how to get your product in front of our editors.

List the beauty products you'd like to submit for Best of Beauty, organized by Best of Beauty categories (you can refer to last year's awards or email us at allurebestofbeauty@condenast.com for a full list of this year's categories).

Order your submissions by launch date (newest to oldest), and email them to us at allurebestofbeauty@condenast.com. You can submit a product with a launch date of anywhere between the dawn of time and September 15, 2022 (it must be available for purchase by mid-September when the awards are announced). Limited-edition products will not be considered. Once we review all submissions, we will reach out to request the samples we need for testing and any other additional information.

After reviewing all submissions, the Allure team will contact you to request samples for testing purposes. In order to make our testing process more sustainable, we ask that each brand limit submissions of products that launched in the last 12 months to THREE PER MAJOR CATEGORY:

• Skin
• Body
• Hair
• Makeup (Eyes)
• Makeup (Lips)
• Makeup (Base)
• Nails
• Tools
• Scent

In order to support the highly rigorous and painstaking testing, reviewing, and assessment processes we utilize for our Best of Beauty Breakthrough Award, which celebrates only the most revolutionary and innovative products in the industry each year, we are requiring a $350 entry fee per product submission. To find out more, please read the complete Allure Best of Beauty 2022 Submission Guidelines.

For any further questions not answered in our FAQ, you can contact allurebestofbeauty@condenast.com.

Our testing process is intensive, research-based, and multilevel. In addition to the many beauty experts across our editorial team, we work closely with cosmetic chemists, makeup artists, dermatologists, hair stylists, and manicurists to compile a full-picture review of any given product.

To read a more detailed description of our extensive testing process, click here.

Introduced in 2019, the Allure Best of Beauty Clean Seal is awarded to the top products that meet our rigorous performance standards—and our very specific clean standard (because we all know the word “clean” can be pretty murky when applied to beauty products). To learn about the excluded ingredients, guidelines, how we test, and how to submit, you can read all about Allure’s Clean Best of Beauty Seal here.

When it comes to sustainability and ethics, Allure is committed to helping the beauty industry be the very best it can be. Transparency and clarity are essential to that mission.

In 2021, Allure made a detailed commitment to readers to avoid terms that we believe can mislead consumers. We no longer refer to any packaging as “recyclable” (only 9 percent of all plastics ever made have been turned into something useful!), nor do we refer to products as “biodegradable” unless we are being extremely specific about what that means with regard to that specific item’s impact on the environment. We’ll never, ever use the term “earth-friendly”—no product can avoid impacting the earth unless it is nonexistent—and we will only use the word “green” to describe something that is literally verdant in color.

Read our entire sustainability pledge here.

Filled with compelling cover stories, in-depth features, stunning shoots, and exclusive reporting, Allure’s print magazine is the premiere beauty publication—and you can get every issue delivered straight to your door. To learn more about subscribing to Allure’s print edition (and the free ingredient-themed tote that comes with it!), click here.

Are you in a perpetual pursuit to try the latest and greatest products? Subscribe to the famed Allure Beauty Box, the number-one editor-curated beauty subscription service on the market, featuring limited-edition themed boxes and collaborations throughout the year. Learn more and see how to subscribe to the Allure Beauty Box right here.

2020: Nominee, Best Social: Fashion & Beauty, Webby Awards

2020: "To All the Fragrances I’ve Loved Before" by Sable Yong | Finalist, The Fragrance Foundation Awards (2020)

2020: "How to Smell Good Everywhere, Always" edited by Brennan Kilbane | Finalist, The Fragrance Foundation Awards (2020)

2020: "Scents of Strength" by Liana Schaffner | Finalist, The Fragrance Foundation Awards

2017: Magazine of the Year, AdWeek

2017: Editor of the Year, AdWeek

Jessica Cruel, editor in chief
Jessica Cruel is the editor in chief of Allure. Previously, Jessica served as deputy beauty director at Refinery29 and held roles at SELF and Popsugar. A proud graduate of the University of North Carolina at Chapel Hill, she holds degrees in multimedia journalism and sociology.

Jenny Bailly, executive beauty director
Jenny Bailly is the executive beauty director of Allure, where she also co-hosts The Science of Beauty podcast. Previously, she served as executive beauty editor at O, the Oprah Magazine and beauty director at Cosmopolitan, and her writing has been published in Vogue, InStyle, and Marie Claire. She loves long walks on the beach—at dusk wearing SPF 50.

Sam Escobar, site director
Sam Escobar is the site director at Allure. Previously, they served as Bustle's senior commerce editor, Good Housekeeping's digital beauty editor, and managing editor of women's brands at DEFY Media. Their work has appeared in Esquire, MEL Magazine, and The Observer.

Shanna Shipin, commerce managing editor
Shanna Shipin is the managing editor for commerce content at Allure, Glamour, and SELF. When she's not writing and editing, you can find Shanna in her hometown of Los Angeles being a mom to a tiny human and medium-sized dog.

Liz Siegel, deputy beauty director
Elizabeth Siegel is the deputy beauty director of Allure Magazine and a beauty journalist with over 15 years of experience. Her work has been published on Elle.com and WWD Beauty Biz, and she previously held roles at Attention and W Magazine.

Kara McGrath, digital deputy director
Kara McGrath is the digital deputy director of Allure. Previously, she served as the executive fashion and beauty editor at Bustle and has held roles at Seventeen and Teen Vogue.

Sarah Kinonen, associate digital beauty director
Sarah Kinonen is the associate digital beauty director of Allure. Her writing has been published in PEOPLE Magazine, InStyle, and Women's Health. In her spare time, she can be found testing new skin-care products, doing Barry's Bootcamp, and educating people on proper sunscreen usage.

Dianna Mazzone, senior editor
Dianna Mazzone is the senior beauty editor at Allure, where she co-hosts The Science of Beauty podcast. A graduate of the Fashion Institute of Technology, Dianna previously served as beauty editor of InStyle and has held roles at Marie Claire, ELLE, and Refinery29.

Sarah Han, commerce editor
Sarah Han is the commerce editor at Allure. Previously, she served as a staff writer at BuzzFeed, where she spearheaded coverage on K-pop and beauty. She feels incomplete without lipstick — namely, a classic true-blue red.

Jesa Marie Calaor, senior editor
Jesa Marie Calaor is the senior editor of Allure. She began her career as an editorial assistant at the brand and returned in 2022 after covering beauty at Byrdie, Elle, Cosmopolitan, and more.

Jihan Forbes, digital staff editor
Jihan Forbes is the digital staff writer at Allure. A Bronx-based beauty journalist with over 10 years of experience, she previously held roles at Yahoo! Style and The Fashion Spot, and her writing has been published by outlets like Fashionista and Elle.

Taylore Glynn, beauty & wellness editor
Taylore Glynn is the beauty and wellness editor at Allure. Previously, she served as beauty and health editor at Marie Claire and Harper's Bazaar, and her work has appeared in Refinery29, Town & Country, and Compound Butter.

Alaina Demopoulos, beauty editor
Alaina Demopoulos is a beauty editor at Allure. Previously, she served as the Beauty & Style Writer for the Daily Beast.

Paige Stables, beauty editor
Paige Stables is the beauty editor at Allure. She previously worked as a staff writer at Hearst Magazines, where she covered beauty for Cosmopolitan, Seventeen, and more. Paige is passionate about breast cancer awareness and serves on the leadership council of The Pink Agenda.

Nicola Dall’Asen, digital news editor
Nicola Dall'Asen is the digital news editor at Allure, where she oversees beauty news coverage and writes Learning Curve, a column unpacking the complex experience of body acceptance. She previously served as senior editor at Revelist and held roles at Thrillist and Sweet.

Jennifer Hussein, commerce writer
Jennifer Hussein is a commerce writer at Allure. Previously, she served as beauty editor of BestProducts.com and COOLS, as well as junior beauty editor for L'Oréal's Skincare.com. Her work has been published in Teen Vogue, Paper Magazine, Byrdie, Coveteur, The Zoe Report, and StyleCaster.

Gabi Thorne, associate news editor
Gabi Thorne is the associate news editor at Allure. Her writing has been published by CRWN Magazine, Blavity, Her Campus, and The Co Report.

Talia Gutierrez, beauty assistant
Talia Gutierrez is the editorial assistant at Allure. Previously, she worked as beauty assistant at Glamour and Vogue. In her spare time, she can be found doing a hot pilates class, filming a TikTok video, or taking a self-care moment to try a new hair mask.

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