k-beauty

Washing your face never felt so good.

Glass skin and juiced-up lips for less money than ever.

Indulge your skin with the buzziest, most hydrating creams straight from Seoul.

Pat your way to glass skin. 

Gentle, effective, and wallet-friendly—what more could you want?

The perfect balance of gentle and effective.

The best-selling prep step got a boost from ginseng.

10 K-beauty skin-care faves packaged in one awesome box: A $225 value for as little as $79 for Allure Beauty Box members.

This year's biggest ingredients, treatments, and devices are all about plumping, tightening, and hydrating.  

This K-beauty staple is a godsend for sensitive skin.

These nourishing formulas banish breakouts without drying out skin.

And that glowy finish? Impeccable.

These dye jobs make skin look more luminous, just like the country's beloved skin-care products do.

Say goodbye to redness, white cast, and greasiness all at once.

These skin-care products are a one-way ticket to dewy, glass-like skin.

The latest and greatest, according to us.

Start experimenting with these festive eye shadows, press-ons, and lipglosses now, so you don't have to stress later. 

Sun protection is a year-round affair, and this month's newest products prove just that. 

This unexpected tool is the key to more natural-looking foundation.

No wonder dermatologists love it.