Breakthroughs

Calling all beauty fans with big opinions.

Calling all mascaras, eye creams, acne treatments, and more!

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Meet the year's biggest beauty innovations.

Goodbye white, powdery patches.

Maybelline New York was just awarded a Best of Beauty Breakthrough Award for its innovative formula. Here, we explain why. 

Would the Best of Beauty Award winner be able to blur my blemishes and pores?

Genetic modification could lead to improved sunscreen, deodorant, shampoo, and so much more.

Come along as we walk down memory lane.

The full list of every hair, makeup, and skin-care product our editors couldn't get enough of.

An accessible alternative to an appointment, all in the comfort of your own home.

We questioned. We tried. We tried again. And we were completely blown away.

Wonderskin's Wonderblading formula lets me wear color on my lips without worrying it'll smear under my mask.

The high-tech flatiron customizes the heat setting according to my hair type.

Here's everything you need to know about her new brand for people with shaky hands. 

All the biggest breakthroughs and most beloved beauty products, as voted on by our readers.

Check out the new inventions in beauty: a cellulite treatment that works, a dry shampoo that cleans hair, the best self-tanner, and more.

What's a 13-letter word for innovations? Breakthroughs. Our readers voted for the year's top innovations, and the winners make looking good as easy as the Monday crossword.

We asked our readers to pick the best beauty innovations of the year, and boy, did you guys deliver for us!

Starting September 28, 25,000 products from P&G Beauty are up for grabs! Get the full lineup here, then visit allure.com/bestofbeauty every Monday at noon ET to enter for your chance to win.