Sweet

Hailey Bieber Traded Glazed Donut Skin for Full-Blown Cupcake Makeup

The woman loves dessert-inspired beauty.
Hailey Bieber photographed at the Wall Street Journal Magazine 2022 Innovator awards in New York City.
Getty Images

At this point, if you don't associate the phrase "glazed donut" with Hailey Bieber, I need to know what underground bunker you've been peacefully residing in for the last couple of years. In addition to being held almost exclusively responsible for the glazed donut nails trend that's been going strong since last summer, she's also the face we think of when we talk about glazed donut skin — the extra-glowy complexion trend that preceded those frosted nails and served as a major marketing inspiration for Bieber's Rhode skin-care products.

But apparently, Bieber is not one to discriminate against other forms of sweet baked treats and the way they might be interpreted cosmetically. When the model turned entrepreneur posted a new carousel of recent out-of-context recent photos to Instagram on May 8, it was topped off with a photo that shows a look that we have no choice but to coin “cupcake makeup.”

The awkwardly angled selfie shows what appears to be the glittery icing of a cupcake in two shades of pink. Behind that icing is Bieber, wearing makeup that arguably resembles said icing. Her lids appear to be covered in a wash of glittery, light pink eye shadow and her lips are glossed in a darker pink that matches the lower layer of the icing.

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Does this mean Bieber is abandoning the all-things-donut aesthetic? Unlikely — and, besides, the third photo in the carousel shows her enjoying a beverage from none other than Dunkin'. 


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