Media Agencies

Omnicom Media Group and Publicis Media Lead Forrester Agency Assessment

Converging disciplines and marketers' cries for more integration define the industry

Seven group-level media network logos are pictured floating in an ocean with a wave washing over them.
Forrester rewards agencies that take a holistic approach to planning, leaving brand and performance marketing silos behind.Adweek
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By Olivia Morley

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Omnicom Media Group (OMG) and Publicis Media emerged as industry leaders in Forrester’s latest media agency Wave report, receiving praise from analysts for their focus on integrating disciplines, their audience segmentation abilities and the tech platforms that power their planning and activation. (Disclaimer: This reporter previously worked on earlier Wave evaluations.)

In the report, released today, Forrester analyzed seven media agency networks and scored them in 19 categories. The firm named Dentsu Media, GroupM, IPG Mediabrands and Havas Media Group (HMG), strong performers and identified Stagwell Media Network (SMN) a contender.

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Olivia Morley

Olivia is Adweek's senior reporter specializing in media agencies.

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