Strategy Director

• FIXED TERM CONTRACT FOR 12 MONTHS MATERNITY COVER*
  
  

Who We Are

We think too much marketing isn’t us. It’s mass markets not audiences of one. Homogenous groups to be targeted, not individuals to be inspired. Segments to reach, not people with their own ideas and ambitions. It’s one size fits all and it’s dull.

When it comes to individuals, we’re fierce. We stand up for individuality. We speak up against bland, broad-brush generalisations. We fight for solutions that adapt to the individual’s needs, beliefs, behaviours and aspirations. And we commit to doing this in every aspect of our work for clients and their consumers.

We actively foster an inclusive workplace where diversity and individual difference are valued and leveraged to achieve the agency’s vision. And most importantly we value every individual’s wellbeing.

We are Fiercely Individual.

How We Do It

At RAPP we are fiercely focused on the individual and how we can create value from every individual’s experience with a brand. We do this across three capability areas: customer centric consulting, creativity that inspires action and customer experience management.

Our data analysts know who that person is. Our strategists understand what they want. And our award-winning Technologists and Creatives know how to get it to them.

RAPP is an integral part of Omnicom’s Precision Marketing Group, comprising 4,000 creatives, technologists, strategists, and data and marketing scientists across 40 global markets. Find out more; www.rapp.com.

YOUR ROLE

As Strategy Director your role will focus on creating transformative customer experiences, with a focus on one of our international Automotive clients, but the long term potential to work across and support clients across our client base.

A curious mind is key; constantly seeking those killer insights into human behavior, business performance, and the moments that matter. We need an innovation champion who’s hungry to turn those insights into brilliant creative or digital solutions and understands the critical role that strategists play.

We’re looking for strategically minded individual with understanding of marketing technology as an enabler of CRM, customer experience, and loyalty, a passion for interesting brands and the ability to cross-pollinate ideas and initiatives. Someone who knows why a specific solution is the best for its purpose and can articulate its benefits to the people who will be using it. This is a brilliant but complex account that would benefit from previous automotive experience, but if you’re willing and able to engage with the sector’s specific challenges don’t let the absence of that experience hold you back.

Data is at the heart of everything we do, so in addition to working closely with the wider strategy, client leadership and creative teams, you’ll also be supported by our market leading marketing science offering. You’ll need to able to absorb a large amount of detail, whilst also developing and driving the overarching strategy for the account.

Your Responsibilities

• Act as a digital champion across your assigned clients, bringing understanding of evolving technology to create transformative capabilities and experiences to their businesses.
• Be the bridge between marketing and technology stakeholders to enable clear understanding for both and help drive new ways of thinking about marketing in our rapidly evolving technology and data landscape.
• Create empathetic and precise brand experiences that engage customers at the right moment in an inclusive and human way.
• Gain a deep understanding of brand and audience and champion both through all our work
• Add value to the client’s brief, challenging their thinking, and inspire rich creative propositions that resonate with customers and prospects by drawing on existing insight.
• Achieve targeted levels of service and satisfaction – from clients, creative and account team partners.
• Be a confident presenter adept at building persuasive arguments
• Facilitate meetings and workshops to support strategic thinking and tactical opportunities.
• Have a creative flair and the ability to approach things from a different perspective, a razor-sharp mind capable of thinking on your feet in high profile/pressure scenarios and an unquenchable thirst to learn every aspect of our clients’ business
• Strategically build client relationships and trust, and proactively identify business opportunities.
• Contribute to our growing thought leadership programme and share feedback and knowledge across the Agency.
• Positively impact the agency’s new business drive through involvement in pitches.
• Actively nurture a working environment where diversity, unique perspectives and collaboration thrives.
• Support junior staff in their professional development by inputting to and supporting their delivery.
  
  

Your Experience

• Experience working as a strategic planner in data-driven marketing, in a marketing or media agency.
• Strong research capability; able to source supporting insights and craft convincing arguments based on research activity
• Strong creative judgement and opinion – you’ll have a portfolio of great creative/digital solutions and results inspired by your briefs and strategy
• Knowledge and understanding of customer journeys across all media and touch points
• Familiarity with proprietary research and insight tools
• Experience of digital channels, measurement and strategy and optimising them to drive brand value
• Experience in mentoring, managing and nurturing junior strategists in line management and supervisory roles
  
  

[THE MOST IMPORTANT PART] YOU

What we need from you; to jump in. Find problems. Fix them. Builds relationships. Imagine new solutions. Invent them. Challenge us and our clients equally. Do whatever it takes to go above and beyond. Never be satisfied with ‘the way things have been done before’. And stand up for individuality in your own individual way.

What do you need from us? As a diversity champion, equal opportunities employer and an ardent advocate of flexible working we understand that everyone has unique requirements and needs. So please let us know what we can do to help. There’s no obligation but we welcome conversations and will adapt our processes and roles wherever possible.