Senior Marketing Manager

Chantecaille’s mission is to create luxurious botanical beauty with impact. For the past 25 years, the brand has been at the cutting-edge of some of the industry’s most exciting innovations in skincare and cosmetics, creating iconic products that are beloved worldwide. Founded by the mother-daughter team of Sylvie and Olivia Chantecaille in 1998, the brand is known around the world for its pioneering use of naturals in both skincare and makeup, as well as its give-back philanthropy program that supports conservation groups worldwide. Always cruelty-free, the products crafted by Chantecaille are the epitome of forward-thinking and created with a sustainable approach.

A Beiersdorf prestige brand, Chantecaille’s global teams include some of the beauty industry’s best-in-class talent, from product formulation to creative direction, marketing and more. The culture of the workplace is collaborative, exciting, and inclusive.

Position Information

Reporting into the Chantecaille General Manager, United Kingdom, the Head of Marketing (internal title Senior Marketing Manager) will develop and implement an innovative omni-channel digital-first marketing strategy to drive growth in existing markets and support the launch of new markets across UK and Europe.

The Head of Marketing (internal title Senior Marketing Manager), United Kingdom will be responsible for driving and managing all consumer facing marketing channels and activations (online & offline). In this role, you will plan and manage all marketing activities supporting the overall campaign objectives and feed into the strategic business objectives. This role will also be responsible for animating brand events that drive brand awareness, engagement and conversion resulting in an integrated customer experience. You will drive all campaign related activities and ensure the effective and relevant execution of all regional marketing initiatives in line with Chantecaille’s brand positioning and philosophy.

Position Responsibilities

STRATEGY

• In partnership with the General Manager, develop strategic marketing priorities, marketing objectives and activation plans for the United Kingdom.
• Initiate marketing opportunities for new client attraction by differentiating the plan as appropriate to develop the relations with the brand to recruit new clients while retaining existing clients
• Develops activation and roll-out plans for the markets and is responsible for execution of all plans – meeting the commercial targets and campaign objectives.
• Determines activation approach, media planning, and guides the best-practice content approach for each channel activation to meet the campaign and channel objectives.
• Collects store KPI’s and evaluates insights to optimise store level engagement.
• Leads Test & Learn approach to optimise message, content and performance.
• Applies Insights-led budget planning and category growth navigation approach.
• Drives digital-first thinking

TRADE MARKETING

• In partnership with the Sales Director implement channel strategy in order to optimize brand awareness with new and existing clients in line with commercial targets.
• Supports the Sales Director in the day to day relationship with all channel partners (.com, e-retailers, department stores, specialty-multi stores, concept stores etc.) and works closely with respective partners and agencies to deliver the marketing components of the business plan.
• Activates all retailer marketing programmes with channel partners (retail & online).

CONSUMER MARKETING & CAMPAIGN MANAGEMENT

• Defines, adapts and implements the Regional Marketing Strategy in line with Global Marketing framework for the brand.
• Ensures consistency and effectiveness throughout all consumer touchpoints (online & offline) to deliver against a seamless customer experience.
• Manages and optimises all online and digital performance marketing channels against performance and KPI’s.
• Implements and activates key customer experience projects (sampling, workshops, events, etc.) online and in stores as required.
• Advocates for the customer profile and opportunities of the region with global.
• Assess the effectiveness of each marketing campaign according to channel KPI’s, industry best practice and campaign goal objective (post campaign reporting).
• Work closely with the PR Manager ensuring we are maximising and leveraging PR and influencers within our marketing plans & the E-Commerce Manager for a fully cohesive Omnichannel experience.

RETAIL MARKETING & RETAIL EXPERIENCE

• Adapts the campaign programs to each market, defines tools and initiatives to be implemented depending on stores’ needs and according to budget.
• Drives all retail marketing programs and content required to support store programs, store openings, gifting, and seasonal/tactical opportunities by market and retail type (online and offline).
• Reviews store activities (existing and new store openings) and ensures flawless implementation together with the retail teams.
• Develops and initiates all retail brief requirements.
• Delivers post campaign report and communicates results to stores and to colleagues.

BRAND PARTNERSHIPS

• Implements and activates key brand projects as directed by Global and adapts to local market requirements.
• Identifies and defines opportunities for brand & content partnerships together with PR Manager supporting long-term brand equity building approach.

VISUAL MERCHANDISING

• Leads visual merchandising in the UK, overseeing the execution of all marketing campaigns in-store to ensure the implementation of the guidelines set at regional and global level in order to drive timely, accurate and efficient execution within budget.
• Implement merchandising guidelines to ensure consistency of image, ensuring the brands look best in class in all store environment.
• Responsible for forecasting all VM elements and working with Sales Director and General Manager on new counter designs and new store openings.

FORECASTING & ANALYSIS

• Manages marketing budget for all campaigns and, together with General Manager, prepares all budgets.
• Works closely with the Senior Sales Operations Manager and contributes to the forecasting of all newness and promotion (samples and GWP) and the pricing process.
• Collate and share competitor’s pricing analysis to support in-market pricing strategy
• Reviews metrics and communicates with all partners/stores and provides observations and insights to teams.
• Reviews activation calendar accordingly and provides action plan activities to region.

ORGANIZATIONAL & PEOPLE DEVELOPMENT

• Process/Best Practice Development: Continuously improve processes and ways of operating to drive productivity and effectiveness of the key account team.
• Responsible for motivating and developing a highly functional team.

Position Qualifications

• Degree qualifications in marketing or a relevant field
• Minimum 8 years’ experience in marketing/digital marketing in beauty or luxury industry
• Fluent in English and one language of European region is a bonus
• Experience working with premium or luxury brands
• Excellent understanding of retail, social media, CRM, loyalty and paid digital media
• Experience with negotiating Trade marketing plans
• Commercial and entrepreneurial thinking required
• Understanding of UK business and retail practice
• Strong collaboration and integration skills.
• Stakeholder management skills
• Adaptable and comfortable with ambiguity and change
• Articulate, composed and great communicator - ability to coordinate and collaborate with all the different markets globally, establish rapport with other teams within the company, and facilitate information sharing
• Can-Do attitude and result-orientated workstyle
• Experience in leading, coaching and mentoring a team to achieve great outcomes.