Marketing Manager, Biscuits & Cakes

Company Description

At Valeo Foods UK, we're the creative force behind beloved brands like Kettle Chips, Rowse Honey, and Matthew Walker puddings. Our diverse portfolio also includes New World Foods, Barratt sweets, and Metcalfe Popcorn, each with its own unique story and flavour.

We’re excited to share that now our new Chief Marketing Officer, Michael Inpong, has joined the business we are set to redefine our marketing strategies and drive growth. To support this vision, we're opening several key roles within our restructured marketing team. These positions are essential for driving innovation, enhancing our brand presence, and delighting our customers. We offer best-in-class marketing training through the Valeo Brand Building Academy and on-the-job coaching to ensure your success.

Join us on a journey where passion meets flavour, crafting experiences that bring people together and delight taste buds.

Job Description

As the Marketing Manager for our biscuits and cakes category, you'll be at the forefront of a newly created category group that includes some well-known brands like Balconi and Matthew Walker. This role is all about driving disruptive growth and establishing this category as a market leader. You’ll lead with an entrepreneurial mindset and excel in stakeholder management, both internally and externally.

What You’ll Do:

• Drive Results: Hit or beat budget financial targets and grow market shares.
• Create Brand Plans: Develop and deliver exceptional brand plans, maximizing available resources.
• Innovate and Learn: Implement outstanding learning plans with the capacity to dare, try, learn, and improve.
• Lead Reporting: Provide excellent quarterly reporting internally and prepare externally-facing versions.
• Analyse and Decide: Use excellent analytical thinking to root decision-making in logic and insights.
• Coach and Energise: Coach your team and others, energizing and educating them about our new category group.
• Manage Budgets: Own the marketing budget for the category group, covering core marketing, ASOH, and shopper marketing.
• Collaborate Cross-functionally: Foster excellent internal and cross-functional collaboration within the biscuits and cakes team.
• Represent Externally: Be the face of our biscuits and cakes brands, especially with retailers.
• Inspire Consumer Focus: Lead and inspire the “Consumer is Boss” plan, maintaining regular connections with consumers.
  
  

Qualifications

What We’re Looking For:

• Entrepreneurial Spirit: A proactive and innovative approach with the ability to navigate a large organisation.
• Brand Building Excellence: Proven experience in creating and leading successful brand strategies.
• Leadership Skills: Strong ability to lead from the front and mobilize teams.
• Stakeholder Management: Excellent skills in managing both internal and external stakeholders effectively.
• Analytical Mindset: Strong analytical skills to drive logical and insightful decision-making.
• Collaboration: Ability to foster a collaborative environment and work effectively across functions.
  
  

At Valeo Foods UK, we’re committed to delighting our consumers with high-quality, innovative products. Join us, and you'll be part of a vibrant team that values creativity, collaboration, and excellence.

Additional Information

• 25 days + Bank Holidays
• Matched pension scheme
• Death in service
• Cycle to work scheme
• Canteen accessibility
• Retailer discount platform
• Staff discount