Correspondent

Global Correspondent

Would you consider yourself to be a disruptor or more of a commentator?

Mash Media (based in Kingston Upon Thames) always looking to stay ahead of the curve and are turning their editorial department upside down. As we know, the events industry is fast paced and evolving rapidly; events are stronger than ever.

As a result, we will stepping away from the traditional trade press model and producing more specialist reports, videos, research and analysis, getting the story behind the story, to give true insight and expert views on the hottest topics and trends in our industry.

To do this, Mash are looking for 3 specialist correspondents to join the content team. For this particular revolution, don’t just watch this space, be part of it and grow it further.

To catch this wave, contact us on jnewey@mashmedia.net

The ideal candidates look like this:

Vibrant, intelligent, inquisitive, insightful, SEO savvy, comfortable in front of a camera and an audience….we can teach the rest.

Summary:

A good correspondent will be generating interesting, insightful, and intelligent content across all channels on a daily and weekly basis – first to the post on breaking news, in-depth analysis behind the news headlines, and interesting angles to intrigue the reader. We want you immersed in your specialist areas and hope that this produces ideas RE whitepapers, content for our existing conferences, as well as ideas for future conferences/summits/reports.

All correspondents work across the Mash brands but have areas if specialism (see the list below).

  Responsibilities:

1.  Writing of script for fortnightly roundup videos – moving to weekly and to include interviews with key industry leaders
2. Finding and editing of segment-specific news for the roundups, newsletters, and websites
3. Reposting with comments on relevant social media channels
4. Maintenance of relationships with key industry associations & contributors within your segment
5. Regular reading of industry whitepapers, research, and statistics within your market segment
6. Writing of script and storyboarding for longer-form docuseries and educational videos
7. Liaising with video team, PD, and client on any long-form docuseries script writing
8. Writing interview questions for industry figures and breaking news interviews
9. Building, scheduling, and sending of the weekly email newsletter for your segment
10. Liaising with the Managing Editor, Digital Editor, PD, industry stakeholders and Head of Content to write content for your segments’ annual guides/research paper
11. Coordinating dates and site visits with organisers & production team for weekly show visits
12. Presentation of videos for weekly show visits
13. Interviewing of key stakeholders for breaking news features
14. Generation of new content, podcast features, docuseries ideas
15. Management of podcast format and features
16.  Using SEO to drive traffic to our content pieces and website
17. Liaising with design & marketing teams to agree on relevant branding, calls to action and theming for each major content piece/series
18. Moderate sessions at relevant conferences/summits
19. Join and participate in relevant LI groups

Specific KPIs

·       5 x interviews of 20 min duration 

·       Add 5 new contacts to HubSpot

·       10 x news pieces 

·       2 x long-form articles

·       2 x video content 

·       Engagement reporting - Fridays 

·       3 x LI posts for the brand

·       3 x personal LI posts

·       3 x X posts

Skills required:

SEO

Writing

Proofing

Networking

Diary management & communication

In-depth knowledge of the industry and your sector

Design (basic level)

Engagement reporting & analytics