Dan Burdett

London Area, United Kingdom Contact Info
4K followers 500+ connections

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About

Experienced General Manager (GM), Head Of Marketing, Operations, Commercial and Customer…

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Experience & Education

  • Boundless by CSMA

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Licenses & Certifications

Volunteer Experience

  • University of Bath Graphic

    Mentor

    University of Bath

    - Present 5 years 2 months

    I currently am a mentor on Bath's Universities Gold Scholarship 'Equal Opportunities' Program where I help to coach and train a number of students of the Business School.

  • England Athletics Graphic

    Guide Running for blind and visually impaired runners

    England Athletics

    - Present 5 years 7 months

    Social Services

    As a qualified guide runner I volunteer my time and help England Athletics Sight Loss Awareness and Guide Running members to enjoy running and participate in running events across the UK.

Honors & Awards

  • Jury Chair - WARC Award for Effective Innovation

    WARC, the global authority on advertising and media effectiveness

    The WARC Awards are an annual international case-study competition in search of the smartest campaigns that best use emerging marketing disciplines. As Jury Chair I'll be looking for campaigns with high levels of Innovation, disruption and effectiveness, and ensure the jury push themselves to ensure not only are we awarding great ideas, but ideas that also grow business and deliver results.

  • Jury member - Cannes Lions - Creative E-commerce

    Cannes Lions

    Described as 'The Oscars of the Ad industry', the Lion Awards set the global benchmark for creative excellence. Winners achieve recognition on a global scale, but also new business opportunities. In 2018 Cannes introduced a new category, Creative E-commerce and as one of an 8 person jury, had the honour see over 150 entries and award 5 Gold, 4 Silver and 7 Bronze Lions and a much deserved Grand Prix to Xbox.

    https://www.linkedin.com/pulse/vintage-year-cannes-dan-burdett/

  • Jury Chair - Euro Effies awards

    European Association of Communications Agencies (EACA)

    The Euro Effies started in 1996 as the first pan-European advertising awards that were judged on the basis of effectiveness. The Effie has grown to become a symbol of marketing communications effectiveness around the globe. As Jury Chair I was responsible for ensuring the jury fairly and consistently judged over 300 entries as well as present all the awards to the winners.

  • Snickers "You're Not You When You're Hungry": 6x Cannes Lions, 1x IPA gold, 6x Effies & 1x AME Award.

    Various

    Over 3 years Snickers’ "You’re not you when you’re hungry" won over 130 awards. This included Cannes Lions, The One Show, D&AD and the Emmys and scooped every major effectiveness award, including Effectiveness Lions, an IPA gold, and global and local Effies and AME Awards. In 2013 it was one of the most awarded and globally recognised campaigns of all time.

  • Lynx “Get In There” Mobile campaign 2009: D&AD Yellow Pencil and Cannes Silver Lion

    D&AD, Cannes Lions, Campaign

    A successful year saw Lynx mobile “Get In There” app scoop several major awards:
    -D&AD Yellow Pencil Mobile Marketing
    -Cannes Silver Lion for best use of mobile
    -'Campaign' Big Award: Mobile digital
    -Mobile Marketing Awards for Best Use of Mobile in Brand Building and Best Use of Content / Mobile

  • Axe “Call Me” 2008: Two Silver Effie’s and a AME Bronze award for best integrated marketing campaign

    Effies & AME

    A fully integrated campaign to take advantage of the high penetration of mobile phones in Indonesia, bridging the on and offline world, using a series of phone numbers that unlocked promotions, hidden in the countries main urban centres.

    The work > https://www.youtube.com/watch?v=rUS6zwSuvfw

  • Axe “Wake Up Service”: Silver and Bronze Effie.

    Effies

    Launching a new brand and a new category, the launch of Axe Japan was no small challenge. To establish a daily bodyspray routine the team launched Axe "Wake Up Service" and scooped several local and international awards and being recognised as Japan’s most Trendy Product launch of 2007.

  • Lynx "Billions" Spray More Get More Campaign: Cannes Lions Shortlist

    Cannes Lions

    Shortlisted for several awards and part of a "Spray More Get More" Trilogy that helped to drive consumption of the Lynx bodyspray business. This ad aired only once, but was seen online by over 14m people. It was also famously parodied the following year by Specsavers

    The work > https://www.youtube.com/watch?v=VOlVXarynPU
    The parody > https://www.youtube.com/watch?v=x89xAXHd2l8

  • Lynx "Click" launch: AAAA Grand Prix winner, Gold Award The Globe Awards for campaign effectiveness, Effies and MCCA Finalist

    Effie and MCCA

    The work > https://www.youtube.com/watch?v=-AkrcqkrrtY

  • Lynx “Ravenstoke” viral 2005: EPICA Gold

    EPICA awards - judged by journalists representing the Creative and Media industry.

    EPICA's aim is to reward outstanding creativity. The work > https://www.youtube.com/watch?v=IO6cEDwo17c was spread entirely by WOM and seen by over 3m people in under 2 weeks.

Languages

  • English

    Native or bilingual proficiency

  • French

    Limited working proficiency

  • Japanese

    Elementary proficiency

Organizations

  • World Federation Of Advertisers - Exec Committee

    Executive Committee Board Member

    - Present

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