Stacey Stollery

Reactive PR provides some of the wildest results for our clients - whether it's our B2B team commenting on a legislative update, or our B2C team jumping on a celebrity announcement 💡 This is a recent example of an excellent reactive from our consumer team which just shows the power of thinking outside the box: #publicrelations #PRagency #marketing WPR Agency https://lnkd.in/eDm7VkDq

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Next Tuesday at 10am, I'll be hosting a webinar with our pals at Spotler UK. So if you've been hearing the term gamification in marketing being banded around but you're not sure what that means or what it could look like for you, sign up and tune in as I attempt to cover the following: 💗The importance of creating meaningful and emotional connections 🎮Understanding of the current global games market 🤔Why brands are including games in their marketing 💡Where branded games fit into the marketing plan 📈How they’ve worked for both B2C and B2B brands like Greene King, KwikFit and Lenovo through case studies and results. 💩5 pitfalls to avoid.

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This week in #DMACouncils... All about definitions: What makes B2B sexy? How do you support media agencies and owners? Can the UK be an AI leader? And could you give? Account Based Marketing is Based Our #B2B Council is focusing on what makes B2B unique - it's the razor's edge you walk in managing client experiences. You don't manage a portfolio of millions of prospective customers, but ten or twenty. It's more than personalized, it's personal, and that, to me, is exciting. We're looking at how we can support emerging talent in the B2B space. DM to get onboard at this crucial time! Let's Media-te Together With Hattie Whiting and Tim Samuel, the Media Council is reshaping itself in the image of media agencies and media owners and pursuing my favourite solution to big problems: Bringing people together. We're asking what the challenges and opportunities are with so many new advertisers in the TV space and the interest explosion in real-life experiences, like the #Outernet. Now's the time to get together (at least it will be in early July). Bridging the Wild West and Over-regulated Rest The wilderness of Brexit, post-pandemic slump, and lack of collective power (having left the EU) make it difficult for the UK to lead #AI governance. However, the UK's regulatory heritage and capacity for creativity can situate it as a location for innovation, as the bridge between the wild west of the U.S. and the over-legislated China. IP, Data, and Contract law provided sufficient coverage for the internet, search engines, and social. They are the foundation of an ethical approach that fosters creativity and innovation. The same issues that plague AI and LLMs plagued all of these innovations. Regulation and marketing need to rely on the fundamentals for a successful future; customer-first always, respectful of data & privacy, creative in strategy, and clear in communication. It's a complex but exciting moment in all industries, that demands the best of our empathy and focus on people. Great to be a part of the DMA (Data & Marketing Association) UK in hosting the evening. Many Hands, Light Work A good friend from Golley Slater Cirencester is taking on a Costwolds Challenge tomorrow in support of Tia's Wings. A charity ensuring children who need air transfer services get the support they need. If you can spare a note, join me in giving. https://lnkd.in/ehfgnZAe

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Read on to see how our Founder Kari Owers delves into the headlines and the data, and identifies several common motivators emerging in today’s workplace that are not divided around age... #peoplestrategy #workplacetrends

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The Gallup State of the Workplace Report for 2024 has just dropped (literally 10 mins ago). And it's still sombre reading... The engagement headline is slightly better than 2023 - but still hugely costly to organisations, and the wider social & societal impacts. We've much more to do. #Gallup #StateOfTheWorkplace #EmployeeEngagement #Culture

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Ok, so this is a bit of a random and geeky link to be fair but here's what I took about how to create a learning culture from the film Dune. 🚀 💫 (I reckon that was what it was really about.) Maybe it's just one of those things but lots of learning teams at the moment seem to be asking for ways to 'make' their slightly indifferent and unquestioning employees more 'curious'. But here's the thing. Almost everyone is already massively curious. 🧐 Most of us are constantly sharing weird facts and memes with friends, listening to miscellaneous podcasts, gossiping about stuff or getting sucked down eclectic YouTube 'wormholes' (not the link to Dune). Admittedly, some of us lose that child-like sense of questioning more than others. But all of us, when we feel safe, with close friends, wonder about some pretty random stuff. Like, why do the underlings of the clearly psychopathic General Harkonnen in Dune, played by Dave Bautista, keep suggesting he goes to have a nap to calm down when he's obviously bonkers and is on the verge of killing them? The problem isn't that we aren't curious, it's just that we aren't being curious — at work. Why? Mainly, because we're afraid to be. 😨 In many organisations, the conditions for exercising curiosity aren't there. Maybe it's too bureaucratic, or hierarchical, or not psychologically safe because of managers adopting a pseudo Harkonnen leadership style. And when that happens, we batten down the hatches. We stop asking questions and zero our focus on ourselves and not screwing up. As Timothee Chalamet's character Paul Atreides says in the film 'fear is the mind killer'. (There's the link, finally!) So when organisations complain about poker faced employees lacking curiosity, maybe the solution isn't so much to 'fix' the people, but just to work on the culture? 🤷‍♂️ #Curiosity #LearningCulture #Dune

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The latest Cog Blog updates on the Advertising: Who Cares? topic of a month ago, that has morphed into something of a movement. This is about helping progress improvement through discussion, as opposed to finger-pointing and blame. Nick Manning and I both really appreciate the support and want to encourage more to join us. We can be reached at brian@bjanda.com or Nick@encyclomedia.international IPA (Institute of Practitioners in Advertising)

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How can we combat stress in the workplace? What are the main triggers of employee stress? April marks #StressAwarenessMonth and it's a great opportunity for organisations to ensure they're supporting their team (and themselves). Swipe to find out more ➡ #healthyworkplace #SAM

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What does where you work say about what it's actually like to work with you and for you? And how can you make it even better? More top tips in our latest Work Happiness newsletter: https://lnkd.in/e_bmbXY2

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Today's all-new Cog Blog is unusual. First it comes from two of us, myself and Nick Manning (ex Manning Gottlieb, OMD and Ebiquity). Second it's got a point to it. We are seriously worried about the threat from various quarters to the craft of advertising (creative and media) and the failure of our industry's biggest players to face up to the challenges we all face. Indeed, we suggest many are part of the problem. We've decided to do something about it and we would like as many who share our concern to join us. At the moment we are at a planning stage (as we explain in the post); how far we take this does depend on the level of support our ideas generate. We urge you to read the post; and if what we're suggesting resonates with you then let us know. Talk about it, comment, share as widely as you can. We hope this will be the start of something.

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Brian Jacobs and I tend to write and talk about the same themes, so we thought it might be good to convene like-minded people to share ideas about how we Make Advertising Great Again (without the red baseball caps). We all know what the issues are so we don't need to elaborate, but we would like to discuss practical solutions. Read Brian's blog and if you're interested in being part of the discussion, our contact details are therein.

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Considering making the switch from in-house to agency? It's a bold move and one that can really pay off. With UK marketing agencies seeing a 15% surge in digital revenue, the potential for career growth is huge. In an agency, your day-to-day is diverse. One minute you're brainstorming a campaign, the next you're diving into analytics. It's this mix of creativity and strategy that agencies crave. And if you've got that, you're invaluable. But it's not just about the skills you bring to the table. It's about adapting to a fast-paced, ever-changing environment. Agencies are lively places where no two days are the same. If you thrive on variety and love a challenge, you'll fit right in - it's not for everyone. Are you ready to jump into agency world? If you want to chat about the opportunities out there, drop me a DM. #Marketing #CareerChange #DigitalGrowth

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Reading ITV's latest press release the following phrase struck me: 'It (Planet V) is now the exclusive entry point for ITVX advertising, and handles over 99% of ITV’s digital ad bookings.' I have always championed self-serve ad platforms, having cut my teeth in the #Native space where self-serve was the norm, I then encountered the beast that is Meta’s ad platform. Both allowed #SME’s to flourish in the digital world where their smaller budgets often go unnoticed. There is a reason why some of the biggest #advertising businesses in the world offer self-serve and #ITV has tapped into that with an incredible £1bn in ad booking revenue in its first 4 years. Well done ITV! https://lnkd.in/eZAPvxqC.

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This is an intriguing feature by Sophie Ozoux for Fast Company examining the Chief Marketing Officer role and how the position is undergoing significant changes across the landscape of business, with tenures becoming shorter and some companies questioning the necessity of the position altogether. Many of us have read news over the years of major brands like Starbucks, Johnson & Johnson, and AB InBev rethinking their approach to the CMO role. While consumers might not immediately see the importance of CMOs, their role in driving a company's social impact is crucial. These leaders are often pivotal in implementing sustainability, diversity, and equity initiatives, which in turn reflect a company’s relationship with society. The article provides great examples: Marc S. Pritchard at Procter & Gamble, Jackie Jantos and Josh Penny at Hinge, and Chris Brandt at Chipotle Mexican Grill have all spearheaded campaigns to demonstrate a commitment to making the world a better place. Younger generations have demonstrated that they prefer brands that mirror these values. When businesses undermine the role of the CMO, they lose a crucial voice in effectively communicating these values to their customers. Historically, CMOs have been extremely important in long-term growth and cultural impact initiatives, and the article highlights Google’s Travel Impact Model and Uber’s efforts to aid victims of the crisis in Ukraine. Campaigns by Unilever and Intuit Mailchimp have also shown how marketing can drive social change. The Brownestone Group discusses the power of marketing daily in conversations with our network—and how important the function is for brand building, innovation, and customer service. The insights Chief Marketing Officers can provide on customer data and trends are vital for driving business success. We’re happy to share this thought piece from Fast Company reinforcing how this role remains critical for ensuring long-term, purpose-driven progress within companies. #brandbuilding #business #chiefmarketingofficer #marketing #leadership #socialimpact

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For your DEI efforts to truly benefit your company, it's essential to establish clear standards. These standards should reflect a genuine commitment to diversity, equity, and inclusion across all aspects of your organisation. From recruitment practices to everyday interactions, prioritising diversity and fostering an inclusive culture is paramount. In my view, setting these standards isn't just about compliance; it's about creating a workplace where every individual feels valued and has equal opportunities to thrive. Regular evaluation and adaptation of these standards are also crucial to ensure they remain effective and relevant in an ever-evolving landscape. Ultimately, by upholding these standards, companies can not only attract top talent but also cultivate a positive and supportive environment where everyone can contribute their best. #DEI #BusinessDiversity #WorkplaceCulture

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As Client Services Director, my job isn’t just about building relationships with clients - it’s also to make sure we deliver the best quality results for them. Project onboarding is a crucial part of this, and something I take very seriously. Whether it’s a one-off lead customer survey project or a large-scale lead qualification strategy, the devil is in the detail to get our business developers up to speed on the client’s business and products, as well as the project objectives. The result: satisfied clients and high-quality results! A win-win for everyone involved! #TCB #clientonboarding #businessdevelopment #leadqualification

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What is Mantis from Reach plc and Reach Solutions? Can it help your marketing? (I hear you ask 🤔) PM me to learn more.... #digitalmarketing #reachsolutions

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