“We engaged with Glenn last year to support me on developing a marketing stagey with a clear structure and goals for 2022. Glenn's industry knowledge proved invaluable and he always ensured that he was on hand to answer any questions that came up along the way! He not only worked with me on developing the marketing plan, but also on my own personal growth as a marketer, and TLM community that he's established has been a huge support too! I would highly recommend reaching out to Glenn, he was a pleasure to work with!”
About
I'm a senior, board-level marketer with nearly two decades of experience working in the…
Contributions
-
What do you do if your stakeholders are skeptical about marketing ROI?
If they are already sceptical about ROI it would suggest that your marketing activity is not aligned to sales or business objectives. Once you’ve taken the time to understand those and collaboratively worked in creating a plan, activity and agreed on “what success looks like” then you leave little room for people to challenge the ROI. Put your neck on the line, be confident in your expertise and shout about the wins - big and small.
-
What are the best practices for using keywords in your job ad?
Do you want your job advert to rank higher in job searches or do you want better quality applicants? If it's the latter then I suggest you put the obsession over keywords to one side (other than job title and key skills) and focus on why somebody should apply for your job over the 1000s of others out there. Put yourself in the shoes of somebody in a similar role now. Read your advert back. Would you apply for it? If not, start again. Make it about them, stand out from the rest of the crowd focused on keyword cramming.
-
How do you build and maintain a strong and loyal talent community and pipeline?
Communities by their very nature grow organically. Create the safe space for people to interact honestly and without fear of judgement. Crowdsource the content that will be useful for everyone and make them involved in the creation and distribution of that content making them fans and advocates. As soon as you introduce any sales elements or overt calls to actions before any trust is created, you've not created a community - it's just a fancy list of people, "jazzed-up" as a community. Play the long game. The results will be worth it.
Activity
-
Pirate's favourite way to do content creation? Webinarrrgh. And blackbeard would love this, as it's a double webinar post. Strap in. #1 The…
Pirate's favourite way to do content creation? Webinarrrgh. And blackbeard would love this, as it's a double webinar post. Strap in. #1 The…
Liked by Glenn Southam
-
🚨 REMINDER! 🚨 Our H1 Look Back: Live is happening tomorrow! Join us as Nick Antonelli and Elle Bains guide us through the first six months of…
🚨 REMINDER! 🚨 Our H1 Look Back: Live is happening tomorrow! Join us as Nick Antonelli and Elle Bains guide us through the first six months of…
Liked by Glenn Southam
-
Why, amid one of the worst economic downturns in recent memory, would I start a marketing agency? Because it's my second chance. --- I'm MJO…
Why, amid one of the worst economic downturns in recent memory, would I start a marketing agency? Because it's my second chance. --- I'm MJO…
Liked by Glenn Southam
Experience & Education
-
Meet
View Glenn’s full experience
See their title, tenure and more.
or
Licenses & Certifications
-
PRINCE2 Registered Practitioner
APM Group
Issued -
Associate Member of the Chartered Institute of Marketing
CIM
Issued
Volunteer Experience
-
London Marathon 2013 Finisher
Samaritans
In April 2013 I ran the London Marathon in memory of my late mum, Karen, raising over £4,600 for the Samaritans. Thank you to all for your generous donations.
Publications
-
The rising value of the recruitment marketer
Recruiter Magazine
See publicationThe recession, the need to innovate and the need to remain competitive have given rise to the importance of marketing departments within recruitment companies.
-
Rules of Engagement in a Digital World
BlueSky PR
How are recruitment firms dealing with the challenges and opportunities provided by the myriad of social media channels through which we can now all engage? How are they tracking their successes, and what measuring tools are they using? The findings presented here are the results of a think tank that brought together brand managers, marketing managers and directors, who shared their own personal insights into the ways in which we can engage with an increasingly digital world.
Other authors -
Courses
-
Prince2 Foundation
Foundation Level
-
Prince2 Practitioner
Practitioner Level
Projects
-
Dodgy Knees and Dirty Balls
- Present
Random musings about sport from a random bunch of people including blog posts and a podcast.
Other creators -
Honors & Awards
-
Most Inspiring Support Professional
Recruiter's Investing in Talent Awards
Since January 2016, Glenn has repositioned and rebranded the Eurostaff brand alongside developing his team in a content-driven, outcome-focused department. The judges saw that he leads the marketing charge across Eurostaff – dispelling the myth that marketers are PowerPoint specialists – and highlighting the impact campaigns have on sales.
In bridging the gap between sales and marketing, Glenn regularly contributes to the company’s StaffLife meetings, championing new initiatives and…Since January 2016, Glenn has repositioned and rebranded the Eurostaff brand alongside developing his team in a content-driven, outcome-focused department. The judges saw that he leads the marketing charge across Eurostaff – dispelling the myth that marketers are PowerPoint specialists – and highlighting the impact campaigns have on sales.
In bridging the gap between sales and marketing, Glenn regularly contributes to the company’s StaffLife meetings, championing new initiatives and campaigns to help recruiters achieve their objectives. The judges were impressed that his way of communicating success encourages recruiters in the company to become an extension of his marketing team. -
Winner - Best IT & Telecoms Recruitment Company To Work For
Recruiter's Investing in Talent Awards
Produced the award winning submission. The judges commented:
"The company progresses its staff through a pioneering and collaborative learning culture" -
Best Back Office Support Team
Institute of Recruitment Professionals
Proud to have produced the submission and then subsequently led Staffgroup's Back-Office team onto the stage to pick up the award.
-
Winner - Best Engineering Recruitment Firm
Recruiter Magazine, Recruiter Awards for Excellence
Produced the award-winning entry for our Earthstaff brand, including multiple case studies and testimonials.
-
Winner - Best IT Recruitment Firm
Recruiter Magazine, Recruiter Awards For Excellence
Produced the award-winning entry for our Eurostaff brand, including multiple case studies and testimonials from our offices in London and Berlin.
-
Best Recruitment Marketing Team - Shortlisted
Recruiter Magazine, Recruiter Awards For Excellence
One of five recruitment marketing teams shortlisted in the prestigious Recruiter Awards for Excellence.
-
Winner - Best UK Overseas Operation
Global Recruiter Magazine
With over 80% of our revenues generated overseas and our team operating in some of the most diverse (and challenging locations), I produced the submission to highlight our efforts in these markets.
-
Winner - Rising Star
Recruitment International
Earthstaff had only been a brand for nine months at the time of this award. I brought together the award submission which demonstrated our qualities as one of the most exciting new businesses in the recruitment world.
Languages
-
English
Native or bilingual proficiency
-
French
Limited working proficiency
-
Japanese
Elementary proficiency
-
Latin
Elementary proficiency
Organizations
-
Prince2
Prince2 Practitioner
- Present -
CIM (Chartered Institute of Marketing)
ACIM Qualified
- Present
Recommendations received
33 people have recommended Glenn
Join now to viewMore activity by Glenn
-
Good end to Q2 down south with the team Loads of advancements coming to Paiger soon so keep your eyes peeled whether you are a current client or…
Good end to Q2 down south with the team Loads of advancements coming to Paiger soon so keep your eyes peeled whether you are a current client or…
Liked by Glenn Southam
People also viewed
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Glenn Southam
2 others named Glenn Southam are on LinkedIn
See others named Glenn Southam