Lucy Clowes

The importance of being on the ground at trade events shouldn’t be underestimated. Whether it's relationship building or keeping up with the iGaming zeitgeist, having back-to-back, genuine conversations about the varied industry opportunities and challenges of partners is the best way to improve your value and know your true place in the market. That’s not to say that there aren’t events where you wonder if they justify that amount of time out of the office. Thankfully, last week’s NEXT.io Summit was certainly not one of those, and it was a breath of fresh air and a pleasure to be in attendance out in Valletta. I’d love to see more gaming events have a stronger focus, instead of being catch-alls for a broad region, and Pierre Lindh⚡️and his team are demonstrating just why that should be the case. The focus on quality panel content that has genuine interest and networking meetups that go beyond just filling a room should be applauded and when planning my calendar in future, these types of events will be at the top of my priority list. #NextSummit #iGamingmarketing #gamblingevents #malta

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Looking to make a quick profit? If you are, stop reading 🖐 This is no get rich quick scheme 💰 Fan engagement has recently become a cornerstone of sports marketing as it acts as a vital role in shaping not only success but also sustainability for brands within the sports industry Engagement now goes way beyond how many bums you can get on seats, Fans now want to be interacting with their favourite brands all the time, at all costs 🙍‍♂️ From following on social media channels to purchasing items and participating in brand related activity, that's how you know your fans are engaged 😆 Now’s the time for you to create a loyal and passionate fan base to: Drive revenue, Enhance brand visibility, Increase fan engagement 😎 To name a few; Unsure where to start? I’ve got you covered Let’s chat https://lnkd.in/ezQvSjGG #fanengagement #sportsmarketing #sport #fans #marketing #socialmedia

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Is "Football Coming Home?" ⚽ We are the #1 publisher for sport in the UK. ⚽ Each month we REACH 7.8 million users who view our football content. ⚽ We received 41 million page views of our World Cup Content in 2022 (and that was in the winter!) 🌟 Does your brand want to be seen by this audience? 🌟 🌟 REACH can support your brand awareness & conversions 🌟 Contact us today to learn more about our sponsorship and digital advertising opportunities. #digitalmarketing #advertising #euros2024 #football #digitalaudience #sponsorship #reachplc #digitaladvertising #marketing #sport

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ECO providers have made it to the final in 3 categories ☺️✅

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A great #motorwaymoment ! Through #ANPR and #EPOS data we can understand the effects of key events on footfall at specific #MSAs, giving advertisers a head start in targeting key audiences on their journeys. i-media #DOOH #data

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Get ahead of traditional media advertising strategies by finding out why sport podcast advertising is the right route for your business. All explained in our brand new white paper, available here: https://lnkd.in/eDFpha3j

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During this packed summer of sport, here's why a sport podcast advertising strategy could be the perfect way for your brand to get in front of fans this year. Download our white paper now: https://lnkd.in/e6DbywRY

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My theory for meetings, webinars and virtual events during the pandemic, was that our attendance was never higher, yet attention never lower. We became experts in barely paying attention to talks whilst Teams, emails and WhatsApp whirred away eroding our attention behind the scenes 👀 There was therefore some trepidation around our venture into hosting an in-real-life event, and inaugural Live iteration of our client newsletter: The Specialist View. What if nobody comes? 🌪️ What if Lee gets cold feet and forgets to write an intro? 👻 What if we run out of fizz? 🥂 What if the prime minister announces a snap election a day before? 🚨 In reality we needn't have worried about any of the above. We had a full room and some brilliant client feedback, Lee nailed the brief, we had a little fizz left and... three out of four ain't bad. Stay tuned for more from the Live team as we try to bring our specialisms to life for entrepreneurial marketers 👌 Shoutout to Emma Martin Amelia Hayward-Cole Mark Connolly (FCiM) Matthew Pover Laurence Alam Alexandra Mottershead and everybody else that chipped in to make the event the success it was 🏆

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Live this week across Clear Channel UK's screens! 👀 The below campaigns feature; ➡️ AB InBev 's Stella Artois– The summer of sport rolls on with Wimbledon starting this week. We know from Clear Channel UK's "Question of Sport" research that brands who have previously advertised during Wimbledon received a 67% boost in related brand perception, so it’s no surprise to see Inbev featuring their partnership in their latest creative. ➡️ Unilever 's Hellmans continue with their dynamic weather activated campaign across the summer, capitalising on the indifferent weather and a connection to the Euros. ➡️ Sure - Unilever’s dynamic Sure campaign continues (just) to celebrate England’s wins at the Euros. ➡️ #stpierregroupe are live this incharge with their first multi-channel campaign in the UK. The #OOH work centred around three tearful French people, who plea "for France's sake", "eat chic, not tragique", avoid "plastic cheese" and get that brioche is "not bread". ➡️ AO are hopeful ‘it’s coming home’ and the Three Lions stay in the Euros to continue a boost in sales of big TVs. Its been reported that UK sales were up by more than 30% in the past month, so its no surprise to see TVs featured in their latest work. Mindshare UK GroupM OOH Solutions PHD Talon Carat Posterscope Publicis Groupe #PlatformForBrands #Sport #MediaStrategy #MediaBuying

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Ever wondered which online rugby retailers are crushing it on Google UK search? 🏉 Dive in to discover who's leading the pack! With the Rugby Union summer internationals heating up, featuring thrilling matchups like New Zealand v England and Australia v Wales on 6th July, I decided to investigate the top 20 specialist rugby online retailers by UK search traffic. My aim? To uncover their advertising strategies and monthly search traffic, providing valuable benchmarks for those in the sporting goods market. Check out the full rankings in my latest blog post:   https://lnkd.in/e8zM7tEP Here’s a sneak peek at the top contenders by UK monthly search traffic: 1. rugbystore.co.uk > 46,237 2. canterbury.com > 35,335 3. gilbertrugby.com > 15,050 4. eliteprosports.co.uk > 14,868 5. rugbystuff.com > 12,926 6. rugby-heaven.co.uk > 11,491 7. englandrugbystore.com > 11,455 8. lovellsports.com > 10,316 9. opro.com > 8,990 10. morrant.com > 8,460 [... and more] I'm Dean 👨‍🦲 from AdSuccess - The PPC Growth Experts. At AdSuccess, we specialise in boosting online sales for e-commerce businesses through Google & Meta Ads, particularly in home, health, fitness, and sports industries. 🚀 Follow me for more insights and tips on accelerating your online growth! #Ecommerce #PPC #GoogleAds #MetaAds #RugbyRetail #DigitalMarketing #AdSuccess #OnlineGrowth #RugbyUnion

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According to new research published by The Sponsor , Manchester City's sponsorship has a value of £64.9m. Last night it was reported in The Times that Manchester City has launched an unprecedented legal attack on the Premier League’s fair market value and associated party transaction rules. Fair market valuation in sponsorship, a crucial pillar of the Premier League's competitive nature, refers to the income a team or event can reasonably expect to receive for its sponsorship on the open market without any existing associated party connections. These rules are in place to uphold the league's competitiveness by preventing clubs from inflating sponsorship deals with companies associated with their owners. Today’s FMV sponsorship figures published by The Sponsor highlight Manchester City Football Club's current deal with Etihad Airways is £2.6m more than its fair market value. If the value of the deal were to increase further, Manchester City would be in danger of breaking the rules. City’s sponsorship value is driven by its reputation for quality and cultural relevance, together with its huge brand reach. However, these traits are not exclusive to City. Both Manchester United and Liverpool Football Club score higher than City across many key aspects driving sponsorship strength, such as history, social reach, fan engagement, and community development. When it comes to front-of-shirt sponsorship, Liverpool, not Manchester City, takes the lead. Liverpool's front-of-shirt sponsorship is the most valuable in the Premier League, with a value of £65.8m, surpassing Manchester City's £ 64.9 m. You can find the full listings for all 20 Premier League Clubs in the article below. Follow The Sponsor for more practical sponsorship insights, or message us if you want to know the fair market value of your sponsorship assets. #fairmarketvalue #FMV #associatedpartytransactions #APT #manchestercity #mancity #premierleague #sponsorship #sponsorshipmeasurement #sleevesponsorship #premeirleague

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Super exciting to get to work on great projects with great people - check out the new Lucozade ad to hear their energising sonic identity! Please get in touch if your interested in finding out about how Sonic branding can help elevate your brand - anya@sonicbrand.com #sonicbranding #branding #strategicmarketing #marketing #brandstrategy

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Who ate all the bratwursts? 🌭 Thought that I'd share this again, as it seems rather relevant with the UEFA #Euros well underway. When it comes to understanding data, PDV Ltd are at the forefront - not only do we ‘know’ who ate all the (ahem) pies, bought the latest trainers, moved home, booked a luxury holiday, we can also help you better understand and engage with a predisposed audience at the optimum time, to maximise your marketing budget. If you want to know who does what, where and when, with a view to driving customer acquisition we can help. #retailanalysis #travelinsight #dataplanning #yummypies #whoateallthebratwursts

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Three-time Olympic Gold medallist and CUPRA ambassador, Adam Peaty, has shared his thoughts and experiences around dealing with his mental health. Adam contributed to CUPRA’s partnership with suicide prevention charity Campaign Against Living Miserably (CALM) last year through the collaborative campaign Let Music Move You, alongside FC Barcelona player Lucy Bronze and singer-songwriter Moncrieff. The campaign aims raise awareness of how music can support mental wellbeing and help us navigate and express the struggles faced in life. Adam has opened up to offer advice based on his own personal experiences to anyone struggling with their mental health, and encourages young people and adults to speak to their peers when it comes to mental health. As one of the UK’s top athletes, Adam undergoes vigorous training regimes and competitive seasons to be the best at what he does, and his mental health is just as important as his physical health. Starting his career at 15 years old, Adam has experienced a multitude of successes across the globe. However, alongside his achievements has been some of the toughest mental and physical demands. Adam Peaty: “It’s difficult when swimming is inherently a solo sport. The loneliness does get the better of you, and sometimes there is a feeling of not having anyone to share in the highs or pick you up from the lows.” The largest demographic in the UK that is affected by mental health struggles are aged 16-24, with nearly a quarter (23.5%) describing their mental health as either bad or at the worst it’s ever been. With his sporting careers putting a lot of pressure on his mental health, Adam talks about turning to music as a way to keep connected and centred, allowing it to be both an escape and a way of communicating with others. Adam Peaty: “Music is a very powerful driver of emotion, and really, I’d have to thank my relationship with music for giving me the space to reflect on who I truly am.” Find out more about CUPRA's partnership with Campaign Against Living Miserably here: https://lnkd.in/dWaRu6k3 #MentalHealthAwarenessWeek

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How to make sure your Sportsbook brings it home during a major tournament!

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Looking to boost your business's lead generation efforts? The Marketing Centre's Lead Generation Pulse Check will help you gain valuable insights and actionable tips to enhance your lead generation strategies.. Start now > https://bit.ly/4dlNpRO #themarketingcentre #LeadGeneration

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The UK #gym and #healthclub industry created an estimated £2bn in revenue in 2023, with approx. 11m active members. But did you know that the top 3 companies accounted for approx. £1.15bn of this? 63% of people in the UK are estimated to be physically active, but only 16% hold an active gym membership. So how do you reach the 47% of the UK population that is a potential client? Paid advertising is one way (Vega Comms specialise in that too), but our recommended #marketing channel is #organic . Understanding your potential client #demographic, the geographical differences in #SERP , and creating quality content around current market trends drives brand awareness. This is the key to bringing your site to the top of search listings, driving potential customers to your site, socials, and discovering your gym or health club. Want to know more? We'll be posting insights all month, or get in touch now. #healthandfitness #digitalmarketing #datadriven #insight #industryinsight

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❗ ❗ The sports sponsorship industry has a BIG problem ❗ ❗ I recently spoke to a Marketing Director at a global brand. Over the last 12 months, they received an estimated 500 sales proposals. Delivered cold, and in most cases, with no tailored data-driven reason to speak. There could be some hidden gems in this huge pile of options, but they simply don't have the time to analyse them all. The industry is in huge need of a centralisation in decision-making, rather than a sales heavy flood from rights-holder to brand side. Leaving too many match-up's to chance, gut feel, or chairpersons whim. It's MADNESS 🤯 Millions of dollars are wasted in time and resource on the sales side, with a mountain of clutter created on the brand side. 🤦‍♂️ But why is the sponsorship industry still rooted in an approach that provides minimal opportunity for brands to find the right opportunity for their EXACT needs? Why are developments in the data and tech space focussing on identifying sales signals rather than insights to back up WHY the brand are a right fit from a marketing perspective? If you are a brand looking at sponsorship - keep your analysis focussed on what matters to YOU. 👍 YOUR target audience, rather than a fanbase. 👍 YOUR marketing objectives. 👍 YOUR key marketing touchpoints. 👍 YOUR brand values. 👍 YOUR budget. After all, this how marketing spend is planned in every other vertical. 💡And now for the signs of positive change💡 I am thrilled to see brands benefitting from a fresh approach - using Luscid insight to bring reason and logic to their sponsorship planning 👏 👏 I am proud of the forward-thinking and progressive agency partners harnessing our technology to deliver a truly agnostic and centralised approach for their clients 👏 👏 I am inspired by the rights-holders taking a strategic approach with us, in exchange for a spray and pray one 👏 👏 Come on everyone. We MUST do better. We CAN do better 💪 Does any of this sound familiar? Let's chat 📞 #sponsorship #sportssponsorship #sportsandentertainment #partnerships #sportsmarketing #adtech #sponsorshipinsight #sponsorshipresearch

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