Jackie Lewis

Check out our latest article on how to maximise the usefulness of your existing databases. #b2bdata

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Libby share's some great tips on how to make your Google Ad campaign more effective!

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Local SEO is one of my favorite topics, and this short article sums up why local SEO is so important. Curious? Read below. #seo

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One thing SEO's can't agree on at BrightonSEO... 🤐 SGE... (Search Generative Experience) Whilst attending brightonSEO there's a lot of talk on whether SGE will become a prominent part of the search experience going forward... And if it does, the threat is that between 20-60% of your search traffic will decline... Here's my opinion... It won't happen.. Google as a business makes money through ads. SGE distrupts that model. You've also got the issue of web masters potentially suing Google for 'stealing' their content for SGE, which inevitably snatches revenue/leads away from many businesses. Lawsuits for this are already happening across the globe... But Google can just use A.I for SGE can't they? They can. But that makes their product worse. And that, in my opinion, is way too risky for Google at this time. So be ready for SGE and optimise for it. But don't put all of your bets down that it's the future of search, because there's a very good chance it won't be as big as you think. What are your thoughts? Let me know below 👇

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Do you feel like your paying a lot for your SEO, compared to the benefits your seeing? If so, give me a shout and I'll send you a free video audit of your website. It will also show you if there is any optimisation actually being performed on the Website. I will not only explain how your website is performing, but show you where its doing well and where its lacking. 📬 Website: www.firstfound.co.uk Email: philip.guest@firstfound.co.uk Tel: 01619093400 #seo #googleindex #searchengineoptimisation #firstfound #googleranking

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Bing Ads are sunsetting manual CPC bid strategy and defaulting to enhanced CPC as of 30th April. If you're keen to keep your CPC below a certain level, your base bids will still be honoured. Don’t usually see Bing make a move like this before Google! Interesting

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SEO without the smoke and mirrors, the secrets and lies. It’s a vast art in itself but here are some basics on the revamped website if you’re struggling to get your bonce round SEO. https://lnkd.in/ez8qaFwc

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**SEO Budget Constraints** Are budget constraints holding your SME back from investing in SEO? 💰 Don't let financial limitations hinder your online growth potential! At Marketing Success 4 U Ltd, we understand the challenges of SMEs and offer tailored SEO solutions that deliver results without breaking the bank. Our cost-effective strategies are designed to maximise your ROI and increase your online visibility within your budget. Let's explore how we can help your business thrive in the digital landscape. Contact us today for a free consultation! https://lnkd.in/efDXZ4a5 #SEO #SME #BudgetFriendly #GrowYourBusiness

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𝗣𝗣𝗖 & 𝗦𝗘𝗢 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗲 𝗽𝗹𝗮𝘆 𝘄𝗲𝗹𝗹 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿 😊 This was highlighted again recently whilst working with two of our clients. For both clients, we undertake Google Ads, Microsoft Advertising and SEO, and in this instance the paid advertising has informed the SEO priorities by identifying keywords to target that not only have search volume but also lead to enquiries and sales. So, this got me to thinking about the reasons why PPC & SEO work well together and enable better performance. Reasons from me include: 🤝𝗦𝗵𝗮𝗿𝗲𝗱 𝗞𝗲𝘆𝘄𝗼𝗿𝗱 𝗗𝗮𝘁𝗮: Both PPC (Pay-Per-Click) and SEO (Search Engine Optimisation) rely on keyword data for successful campaigns. This allows you select the best keywords for SEO based on the results from PPC. 🎯𝗠𝗼𝗿𝗲 𝗔𝗰𝗰𝘂𝗿𝗮𝘁𝗲 𝗞𝗲𝘆𝘄𝗼𝗿𝗱 𝗗𝗮𝘁𝗮: If you use Google’s Keyword Planner Tool or other SEO tools to identify keywords for SEO purposes, the data provided is an estimate. I believe the data from your actual Google Ads and Microsoft Advertising accounts is going to be a better source. 👀𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆: Both PPC and SEO can increase a website's visibility in search engine result pages (SERPs). PPC can give you immediate visibility for your top priority keyword targets, while SEO efforts accumulate over time and can include keywords you would not want to spend marketing budget on with paid advertising, like research-based keywords. ⏩𝗙𝗮𝘀𝘁 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗳𝗼𝗿 𝗕𝗲𝘁𝘁𝗲𝗿 𝗥𝗲𝘀𝘂𝗹𝘁𝘀: PPC campaigns provide immediate results which can be used to test the effectiveness of keywords, which can then provide invaluable data for your SEO strategy. 🚀𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: The information gained from paid advertising keyword data and ad copy can feed into and refine your content strategy. 🏆𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗔𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲: Using PPC and SEO provides a competitive advantage as you’ll appear multiple times in search results. This can significantly improve the chances of someone clicking through as it adds credibility. It also helps capture searchers who may not click on ads. 🏅𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗖𝗿𝗲𝗱𝗶𝗯𝗶𝗹𝗶𝘁𝘆: Following on from the last point, websites that appear organically and via paid ads appear more credible to searchers, which increases the likelihood they'll engage with your content. 🌍𝗛𝗼𝗹𝗶𝘀𝘁𝗶𝗰 𝗩𝗶𝗲𝘄: By using both PPC and SEO, companies can maintain a comprehensive and holistic view of their digital marketing efforts. 📈𝗠𝗼𝗿𝗲 𝗥𝗼𝗯𝘂𝘀𝘁 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀: By not just using paid advertising or SEO, and not relying on one channel to generate website visitors, leads and sales, your business will be more robust. If one channel stops working, you’ll still have leads coming in from the other channel. Running Google Ads but not doing SEO, or vice versa… maybe now is the time to do both? Please share if you found this post useful. #DigitalMarketingBytes #Google #GoogleAds #SEO

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9 years of SEO for 100s of clients has taught me this... The easy part is finding optimisations. The hard part = 🎯  Prioritising work against wider business goals 🙏  Getting buy-in from the leadership team 👨‍🏫  Educating stakeholders on modern SEO 💰  Securing enough budget to get results 📈  Measurement/tracking to show ROI Knowing what optimisations to make is the tip of the iceberg. Actioning them in a busy organisation with limited resources is the hard part. A great SEO strategy will factor in these five key things. Explaining clearly how some seemingly random optimisations will improve traffic and get results. This helps the wider company see the value and benefit to them. And everyone gets behind and supports your suggestions. Without this, your SEO efforts will fail.

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✅ Google and Facebook don't make sales happen. Your website does (or doesn't). Every online project I've ever scaled has included significant work on increasing website performance and conversion rates. That work enabled greater investment in traffic from different sources, which ultimately scaled revenue and profit.

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The latest All Things PPC Pod from PPC Geeks Ltd is out on all major platforms! In this episode, Chris Stott & Siobhain, our Senior Client Manager, discuss strategy and planning. They explore techniques for crafting effective #PPC campaigns that yield maximum results, from #planning and setting clear objectives to strategic foresight, conversion tracking, continuous monitoring, and optimisation The best 29 mins you can spend today to boost your marketing approach and results! https://lnkd.in/dPEPuyMJ #ppcgeeks

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Excellent and very practical talk this morning at brightonSEO on winning in competitive verticals with an evidence based SEO strategy by the impressive 🔎 Tom Mansell How he went from faking it to making it, using evidence based approach rather than it depends #seo #roi #seotesting #evidencebased #itdepends

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If someone asked me ‘What is the main SEO issue you see across websites?' I would probably say a clearly defined keyword strategy that feeds into the wider sitemap. Keyword research might seem like a simple task - but ultimately, if not done correctly from the start of a campaign, you're unlikely to be successful in SEO. Detailed keyword research will show you 1. What services or products have the highest volume of search. 2. Who your competitors are across each keyword segment. 3. Long tail queries users have about your search or product - should help define a potential content strategy. 4. Where there are gaps in regards to your website - do you have a landing page per keyword segment? 5. Where you're lacking in content semantics. it fundamentally builds the foundations for any SEO campaign. We look to generate a data set from a range of tools such as Semrush, Google Keyword Planner, search console data and PPC data that will support understanding what keywords are more likely to convert. Sometimes, the most simple tasks, such as using keyword research to define your title tag, H1, and metadata, can have the biggest impacts. Below is a short snippet of the process we go through at Ink Digital to build a 'Keyword sitemap' Does your website have a clearly defined strategy based on keyword research? #seostrategy #seoexpert #seotips #seoagency #seoconsultant #seofreelancer #seoadvise

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Showing some love to SE Ranking today 😍 You might have seen their stand at brightonSEO last week and you might have come across this report already but their Competitive Research module is so useful. Currently conducting some competitor research and it makes it so easy to dissect performance. Yes I know there are other tools that can do this as well, but I'm also seeing a lot of complaints for those other tools (account limits, user seats, broken functionality 👀 ) My recommendation? If you want to save yourself some stress (and probably some money) while getting all of the insights you're used to and more - you probably should be using SE Ranking 🤷‍♂️ #seo #seotools

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Content planning and knowing what to prioritise... where do you start? Here are some thoughts on initial areas of focus based on revenue, opportunities that exist within the internal search data of your site, and content to introduce based on how well you know your audience (and understand the content that will be useful to them). #seo #content

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