Lee Isaacs

🦁 What's the story behind media agencies not winning the 'lion's share' at Cannes? With historical data showing that creative agencies are leading the pack in the overall shortlist and win records at Cannes Lions International Festival of Creativity Awards, Campaign UK spoke to industry leaders from across the media landscape to unravel what media agencies might be missing and how they could level up with their creative counterparts. According to our Chief Executive Officer, Kelly Parker, "media and creative are inextricably linked and it is no secret that creative messaging takes the lion’s share of impact on campaign performance". However, Kelly emphasises that "we can always extract the media impact or media story of a successful campaign". A prime example is our recent collaboration with New Commercial Arts. for Nationwide Building Society’s "The Last Branch in Town" campaign, which included a sponsored takeover of a “Welcome to Windsor” road sign. Kelly uses this example to explain an instance where the creative wouldn’t work if it wasn’t in the chosen spaces, and those spaces would be less powerful without that specific creative work. Dive deeper into the article below 👇 https://lnkd.in/eAPPPnFr

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​ Following yesterday’s surprising General Election announcement in the UK, EGA UK President Mohammed Sultan Hussein was featured in PRovoke Media's article today outlining “likely Labour and Conservative comms strategies, and what the next six weeks has in store for policy advisors and their clients."​ ​ On campaign messaging, Mo says: “For the Conservatives it will be better the devil you know than the devil you don’t. The argument will be the recent economic news on growth and inflation show ‘things are going back to normal’…safer to choose the known and stick with us (with a bit of ‘promise we’ll do better’ thrown into the mix). For Labour, it will be the change message, grounded in empathy, emotional connection and an effort to showcase understanding of people’s lived experiences.”​ ​ To prepare clients, Mo says “developing a ‘deep, informed and actionable’ understanding of how a new Government will seek to create impact and frame its political agenda in the first 100 days, how it will follow through during a first term, and how clients fit into that story, is crucial for businesses and organisations seeking to protect and enhance their license to operate.”​ ​ Read the full article for more insights from leading UK policy advisers like Mo on what businesses can expect over the next six weeks:  https://lnkd.in/dYdcY3Gc​ ​ Mo was also featured on CNA Singapore speaking to the General Election announcement. Watch his full interview here: https://lnkd.in/dseUUbtq

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One step forward two steps Black? We want to hear your experiences of what it’s like to be Black in PR and comms today. Together with PRWeek UK and Opinium, we are opening our One Step Forward Two Steps Black survey to uncover inequity where it exists, recognise successes in creating a diverse pipeline and retaining talent, and crucially - to provide a benchmark for the industry to make change. The inaugural One Step Forward Two Steps Black survey in 2020 found that almost half of Black communication professionals had never received an internal promotion, with talent having to move to a different agency or company to rise up the ranks.  Has progress been made? Are you having a more equitable experience? Are you being hired, recognised and rewarded for your contributions? We need to know so we can shape recommendations to drive change. The anonymous survey takes just 6 minutes to complete. Complete the survey here: https://lnkd.in/eM--X-Fs Kamiqua Lake (nèe Pearce) Founder of UK Black Comms Network says "As the old adage goes: what gets measured gets improved. The industry's focus continues to be on attracting Black talent into entry level roles. We want to understand what progress our industry is making on this and how organisations are rewarding Black talent within their companies."   You can read more in PR Week here: https://lnkd.in/ewPJbcE4 Special thanks to Eliza Wiredu Rhoneece Patterson Priya Minhas

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The British people have delivered their verdict. So what does the Labour landslide mean for the advertising and marketing business? Throughout today, we’re collating reactions from industry leaders and trade bodies, including IAB UK, ISBA, Advertising Association, and WPP's Mark Read. They'll be among the organizations making the sector's case to the incoming government. Will Keir Starmer's administration be positive for advertising, marketing and creativity at large? And what MUST the new government prioritize to help our industry flourish? Share your views in the comments and we'll include the pick of them on The Drum today. https://lnkd.in/ep_wgcEB #GeneralElection #Politics #Marketing #Advertising

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Looking to expand their media activation, HomeServe UK turned to TikTok. We worked with them to first define TikTok's role within their marketing mix. Next, we established content pillars aligned with their brand values and communication strategy, followed by script and storyboard development, through to production. Here's how we brought their brand to life on the platform: https://bit.ly/3KnC4mJ #TikTok #TikTokMarketing #BrandStrategy

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🎙️ Finding the right spokesperson at short notice is a challenge many brands face, often hindering their ability to respond swiftly to media enquiries and secure key coverage. Our blog explores how partnering with the right PR agency can be a game-changer, ensuring your brand always has access to knowledgeable and articulate spokespersons aligned with your messaging goals. Stay ahead in the media landscape by ensuring your brand remains responsive and competitive. Read more about strategic solutions to spokesperson challenges on our blog: 🔗 https://lnkd.in/e-7DcerV #PRStrategy #MediaRelations #BrandVisibility

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How can established businesses keep up with sustainability-focused challenger brands? Our latest blog post from our ESG and Sustainability Lead, Hannah Hughes, explores this question with insights from industry experts. Key takeaways include the importance of integrating D&I and sustainability into business models, the role of education and leadership, and the need for brands to be activist and campaign for change. Read more about how big businesses can navigate these challenges and future-proof their value here: https://lnkd.in/gBfGjTWg

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Is it still one step forward and two steps Black? The UK Black Comms Network together with PRWeek UK and Opinium has opened the One Step Forward Two Steps Black survey to uncover inequity where it exists, recognise successes and provide a benchmark for the industry to make change. Initially launched in 2020, the One Step Forward Two Steps Black survey found that almost half of Black PR and communication professionals had never received an internal promotion, with talent having to move to a different agency or company to rise up the ranks.   Has progress been made? The survey is open now and open to Black, PR and comes professionals working in the UK, link here: https://lnkd.in/eM--X-Fs Together our voices will drive the change we are all striving for! You can read more in PR Week here: https://lnkd.in/ewPJbcE4 Bookmark https://lnkd.in/d9yAgcu to stay updated

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Labour's in - but where's the ad policy? 🤔 Surprisingly, Labour's silence on advertising isn't a cause for concern—it's an opportunity. In his latest piece for The Drum, our Strategy Director Lewis Parker explains why this policy vacuum creates space for purpose-driven brands to lead the charge. 💪 Curious about the implications for the industry? Read the full article here: https://lnkd.in/ejbWn4pe #Advertising #PurposeDrivenBrands #LabourGovernment #MarketingStrategy

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🆘 More than 200 advertising campaigns for major oil and gas companies have been displayed across London’s public transport network since mayor Sadiq Khan set out his plan to make the capital a “zero carbon city”. 🚆 The number of ads placed by fossil fuel companies across the Transport for London (TfL) network is “undermining” his progress in tackling climate change. According to data by climate news service DeSmog UK, some 237 advertising campaigns for oil and gas giants BP, Shell, ExxonMobil and Equinor were displayed across the TfL estate since April 2018. 💷 The world’s largest oil and gas companies have all rejected accusations that they are guilty of ‘greenwashing’ and insist they are taking critical steps to reduce their environmental impacts. However, according to the International Energy Agency, the oil and gas industry globally invested around $20billion in clean energy in 2022, which is only about 2.5 per cent of its total capital spending. Read the full article here: https://lnkd.in/eh2PXczA #climatejustice #fossilfree #stopads #climateaction #london #thestandard #adfree #fossilads

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🗳️ More than 4 billion people are eligible to vote in elections around the globe in 2024, including hotly-contested campaigns in the UK and USA. But what can marketers learn from the world of political campaigning? Our co-founder Ben Guerin recently spoke about exactly that for The Drum's "Politics for Drummies" podcast - from how politics teaches you to navigate uncertainty, to the importance of communicating brand values as well as product value. The world of politics taught our founders a huge amount about how to shape public attitudes and behaviour. Now we use those skills to help our corporate clients take on their biggest challenges, all around the world.

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Diageo and Guinness continue to understand exactly what OOH is all about 🍻 #OOH delivers reach within proximity to over 3,000+ pubs and bars, Guinness' directional messaging helps you find the right one for you. ➡ As they continue to own the summer, activating on those hotter days means their display works harder than ever, owning a key category entry point which is often taken by lager and cider 💡 If you want your OOH to work hard for you, think about your triggers for purchase, which category entry points do you want to own (we can help with a recent research piece around this called 'want to take this outside') and keep your poster simple. It will work. Thanks to PHD, Jennifer Gabbarelli, Amy Papaphotis, Molly Jones, Anita Sztrizsak, Holly Fischer, James Weatherill and all involved.

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*Exciting Announcement Incoming* If you’re looking to target travellers, frequent business flyers or UK consumers at the point where they are on their way to the airport or even already abroad… we have something special for you. Get in touch to find out how we can be your competitive advantage. #advertising #creativeconsultancy #digitalmarketing

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MAD//FEST Day 3: The festival has welcomed marketing teams with a combined UK media spend of over £5.8bn, including £1.2bn in social spend, according to the latest Nielsen data on our platform. To see who's spending what, or to get some exclusive insights on any of the brands in attendance - to help you connect with them today or in the coming weeks - swing by our New Business Hub! One brand that doesn't appear to have any decision-makers at MAD//FEST is Lindt & Sprüngli... But we do have an abundance of LINDOR chocolates at the Pearlfinders New Business Hub today! If it's a brand you'd like to see on your client list, our platform gives you all the essential marketing contacts across the UK, EMEA, USA, and APAC offices. In fact a new APAC Marketing Director joined the Singapore office in March. UK-focused new busines people looking for reasons to connect with Lindt & Sprüngli should note that a new CRM & Loyalty Manager joined in December, and that it's accelerating sustainability targets and NPD to grow its plant-based portfolio. 85% of Lindt & Sprüngli's £20.8m UK media spend goes on TV with a modest 1.2% allocated to social media advertising (again according to the Nielsen splend on Pearlfinders) You can book a quick tour of the platform here: https://lnkd.in/eURGxsPn

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What goes into creating winning award entries? We're lucky to have a few wins under our belt, as well as judging industry and comms awards across the years. Missive's Whitney Simon, Erin Lovett, Nicola Koronka and Emma Ross reveal what the judges are looking for when they're deciding on the all important gold medals, including: 🟡 Why entering awards is important 🟡 How to win awards 🟡 Telling a compelling story with your entry 🟡 Providing quantifiable results and evidence https://lnkd.in/eJM_NnHc

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One in four UK creators have been approached to do political content ahead of the general election, but audience reactions are mixed. Creative Pool covers our research spanning 4,000 consumers and 500 creators. Key findings: - More than two in five UK voters (43%) welcome creators posting political content - Favourability towards creators posting political content during an election year rises among younger voters - up to 76% of 16-24 year olds - Despite encouraging one in four UK voters (25%) to participate in an election, sponsored political creator content is actually less likely (28%) to encourage them to vote. Here's what our Europe CEO and Co-Founder Thomas Walters had to say on the topic: "While platforms were once purely entertainment hubs, they've evolved into spaces where news and educational content thrive. Creators are central to this shift, offering political and cause-based organisations an opportunity to reach engaged and loyal audiences." Link in comments to the full article.

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The brilliant Alastair Green Agency Partnerships Manager at TikTok will be joining us on the 8th May SocialDay in London for an exciting session. Alastairs session: Entertainment Redefined: Why It All Starts on TikTok is going to be well worth attending. With eight years of experience in the advertising industry, including four years at TikTok, Alastair has a profound understanding of digital advertising. He has successfully collaborated with major brands such as Admiral, Disney, UA, Samsung, and Lidl, driving innovation and strategic partnerships. What is Alastairs session about?  "Entertainment Redefined: Why It All Starts on TikTok" Alastair will provide a fresh analysis of TikTok’s growing user base and present case studies from leading brands that highlight the platform’s impact on digital marketing. Key discussion points will include: 1) How has Entertainment evolved over the decades 2) What is entertainment now and how is TikTok impacting both user and brand engagement 3) Three spotlights on brands that have used entertainment in different ways to drive business goals Key Takeaways: Attendees will gain insights into: Entertainment has evolved and made it more complex but more personable for brand and customer connection TikTok has played a major role in how we consume content and has dramatically evolved from just an awareness platform Brands use entertainment in many different ways to drive business outcomes Not one to be missed! Few tickets left now. #socialday #socialmedia #socialmediamarketing #brandmarketing #tiktok

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Celebrating B&T's Women in Media Awards and our very own PR legend Susie Thomson... "I’ve been very conscious of ensuring we help to promote and elevate female leaders’ voices in particular. It definitely helps when you work every day with some kickass female founders..." Thank you B&T for casting a spotlight on all of the amazingly talented women in our industry. Read the full article for valuable insights of four #PRlegends! https://lnkd.in/grjq9YVa

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Count us in 💚 Why have we signed up to the IPA (Institute of Practitioners in Advertising)'s Media Climate Charter? We want to join forces with progressive media agencies around the UK and help forge a clear path that puts the #environment first. Learn more here - https://bit.ly/4dWSgZK

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