“Joseph studied Digital Marketing (MKF3881) at Monash Business School in semester 1 of 2020, when I was coordinator and lecturer for this subject. This is a tough subject that requires students to work hard and demonstrate a variety of skills every week. In addition, it was a particularly challenging and dynamic semester due to the COVID-19 outbreak, with changes being made throughout semester. Despite the challenging times, Joseph consistently delivered exceptional quality every week and for every single assignment (blog, case studies, skills portfolio, quizzes, business report). His great engagement, working spirit, resilience, and cognitive and creative skills ultimately resulted in an HD grade and being among the top students this semester! He built heaps of Digital Marketing expertise and learned a lot of Digital Marketing skills. I am convinced that Joseph will be a fantastic player to have on any professional team, and I cannot recommend him more!”
About
An ambitious journalist with years of experience working in a range of media roles across…
Activity
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In my latest A Glass Of Marketing with Robin Langford from Performance Marketing World we dive into the evolution of marketing. In my view, what we…
In my latest A Glass Of Marketing with Robin Langford from Performance Marketing World we dive into the evolution of marketing. In my view, what we…
Liked by Joseph Arthur
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11.07.24 Interviewing Hollywood Royalty LIVE ITV News on the red (and yellow) carpet, ahead of the release of Marvel’s #deadpoolandwolverine
11.07.24 Interviewing Hollywood Royalty LIVE ITV News on the red (and yellow) carpet, ahead of the release of Marvel’s #deadpoolandwolverine
Liked by Joseph Arthur
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Could the Euros be an own goal for the ad industry if it doesn’t sort out blocklists ⁉ As the finals approach, blanket blocklists on phrases like…
Could the Euros be an own goal for the ad industry if it doesn’t sort out blocklists ⁉ As the finals approach, blanket blocklists on phrases like…
Liked by Joseph Arthur
Experience & Education
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Performance Marketing World
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Are you an AI optimist or an AI pessimist? On the ground at Cannes Lions Festival of Creativity, PMW posed this question to a myriad of experts..…
Are you an AI optimist or an AI pessimist? On the ground at Cannes Lions Festival of Creativity, PMW posed this question to a myriad of experts..…
Liked by Joseph Arthur
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Inspired by Pickford’s water bottle at the weekend, here is a snap of my Huel Shaker that I take to every meeting. Really helps me come across as…
Inspired by Pickford’s water bottle at the weekend, here is a snap of my Huel Shaker that I take to every meeting. Really helps me come across as…
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I've shared my thoughts with Performance Marketing World on how to get buy in for Experimentation and Conversion Rate Optimisation (CRO). Too…
I've shared my thoughts with Performance Marketing World on how to get buy in for Experimentation and Conversion Rate Optimisation (CRO). Too…
Liked by Joseph Arthur
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📱 Sound on, phone set to vertical... I’m excited to announce that I’m a judge for this year's TikTok Ad Awards 2024! 📱 Over the past decade…
📱 Sound on, phone set to vertical... I’m excited to announce that I’m a judge for this year's TikTok Ad Awards 2024! 📱 Over the past decade…
Liked by Joseph Arthur
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So shameless plug / ask time as Performance Marketing World have opened up on their site voting for their fantasy marketing dream…
So shameless plug / ask time as Performance Marketing World have opened up on their site voting for their fantasy marketing dream…
Liked by Joseph Arthur
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🚨 Performance Marketing World will be hosting the PMW Forum on the 4th & 5th December 2024 at Wotton House in Dorking 🤩 Make new business…
🚨 Performance Marketing World will be hosting the PMW Forum on the 4th & 5th December 2024 at Wotton House in Dorking 🤩 Make new business…
Liked by Joseph Arthur
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As the only person with a paid YouTube subscription, I wanted to know how a paid Google search experience might disrupt a legacy business model. In…
As the only person with a paid YouTube subscription, I wanted to know how a paid Google search experience might disrupt a legacy business model. In…
Liked by Joseph Arthur
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🌟 What a brilliant week at MAD//FEST LONDON 🌟 The rollercoaster ride has come to an end, but the memories and insights will stay with us forever…
🌟 What a brilliant week at MAD//FEST LONDON 🌟 The rollercoaster ride has come to an end, but the memories and insights will stay with us forever…
Liked by Joseph Arthur
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Kantar's Senior Director, Creative & Media Solutions, Duncan Southgate chatted to Performance Marketing World's Joe Arthur in Cannes. Listen to their…
Kantar's Senior Director, Creative & Media Solutions, Duncan Southgate chatted to Performance Marketing World's Joe Arthur in Cannes. Listen to their…
Liked by Joseph Arthur
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“More than anyone else, [gen Z] want the most information in the shortest and quickest way possible." TikTok is changing the rules of marketing…
“More than anyone else, [gen Z] want the most information in the shortest and quickest way possible." TikTok is changing the rules of marketing…
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