Guy Cherni

United Kingdom Contact Info
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I'm a deep-tech entrepreneur turned climate-tech investor via Climate First.

I…

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  • Climate First

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Publications

  • The Coerced User and the Era of Smart City Dissonance

    Design and Semantics of Form and Movement / MIT Design Lab

    This paper discusses the societal impact of increased connectivity and innovation on the smart city’s inhabitants and its effect on the definition of usability. We start by discussing the smart city’s connectivity revolution and the way it affects the perception of usability. In so doing, we eliminate the concept of Non-Users and employ instead Coerced Users, who do not wish to use the innovation, but are coerced into participating—providing it with physical space and data—and therefore…

    This paper discusses the societal impact of increased connectivity and innovation on the smart city’s inhabitants and its effect on the definition of usability. We start by discussing the smart city’s connectivity revolution and the way it affects the perception of usability. In so doing, we eliminate the concept of Non-Users and employ instead Coerced Users, who do not wish to use the innovation, but are coerced into participating—providing it with physical space and data—and therefore enjoying the services returned in the form of city optimization. We then discuss the need for new design approaches addressing these users that may be translated into innovation acceptance. We present a human-centered design study on the Coerced Users of shareable electric scooter services in Tel Aviv. It demonstrates the importance of Coerced User design and its impact on the inhabitants’ wellbeing. We found that the Coerced User’s rejection of innovation is due mostly to low-value technology implementation in the complex smart city structure, creating a feeling of injustice in public goods distribution and an ambiguous feeling of “Smart City Dissonance” that affects the inhabitants’ relationship with the public sphere.

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Honors & Awards

  • Dennis W. and Jane B. Carlton Fellowship scholarship for exceptional academic and leadership achievements (www.carltonfellows.org)

    Dennis W. and Jane B. Carlton Fellowship

  • Edison Award Winner 2020 - Silver in the AEROSPACE INNOVATION category and Communications, Sensors & Logistics subcategory

    The Edison Awards

  • Good Design Award Winner 2019

    The Chicago Athenaeum Museum of Architecture and Design and Metropolitan Arts Press Ltd.

  • Reddot Award Winner 2018 / Product Design

    Reddot Design Award

Languages

  • English

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