“I interacted with Gideon while working in same team in MB China. Gideon has tremendous expertise on brand & communication. The whole China team including very senior people benefited greatly from his expertise. Gideon has a different and unique way to look at a business issue. He enjoys solving client business problems and delivers impactful solutions. Some thought leadership and operational efficiency work he accomplished in China were 'best in class'. I enjoyed brainstorming business issues with Gideon. Overall, it was a pleasure and inspiration to work alongside Gideon.”
About
Specialties: Consumer Insights, Advertising Optimisation, Collaborative Solutions
Contributions
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How can you create enthusiasm and excitement during a sales presentation?
One of the best approaches to storytelling in sales presentations is to use the heroes journey (think of the structure of Star Wars: A New Hope or, my favourite, Dumb & Dumber!). 1. Stasis=Death. If nothing changes, nothing improves. (“I’m sick and tired of being a nobody!”) 2. Call to adventure (and maybe some resistance). 3. Cross the threshold (show a step, stretch, leap opportunity) 4. Seize the sword (that’s you/your company/product… you’re the sword and the client needs to seize it!) 5. Storm the castle (show what they can achieve with the right tool/sword) 6. Return with the prize (the payoff)
Activity
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Great to get the opportunity to reflect on the journey with CrossCountry Trains over the last 18 months with David Mullins, Colette Casey, Vince…
Great to get the opportunity to reflect on the journey with CrossCountry Trains over the last 18 months with David Mullins, Colette Casey, Vince…
Liked by Gideon Wilkins
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The Lions have been awarded but Cannes continues to roar! Global preview of McCann Worldgroup’s Truth about Ascending Asia took place in Cannes at…
The Lions have been awarded but Cannes continues to roar! Global preview of McCann Worldgroup’s Truth about Ascending Asia took place in Cannes at…
Liked by Gideon Wilkins
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Smashable assets on polling day. It’s polling day in UK and is I flicked through the several leaflets on the doormat, considering my options, I…
Smashable assets on polling day. It’s polling day in UK and is I flicked through the several leaflets on the doormat, considering my options, I…
Shared by Gideon Wilkins
Experience & Education
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McCann Worldgroup
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Languages
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French
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Welsh
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Recommendations received
2 people have recommended Gideon
Join now to viewMore activity by Gideon
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I am very lucky to work with some amazing friends at McCann. We are truly brilliant individually, but unbeatable as one!
I am very lucky to work with some amazing friends at McCann. We are truly brilliant individually, but unbeatable as one!
Liked by Gideon Wilkins
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We’re delighted to announce that Lynsey Atkin is joining McCann London as our new Chief Creative Officer. We are so happy to have Lynsey as part of…
We’re delighted to announce that Lynsey Atkin is joining McCann London as our new Chief Creative Officer. We are so happy to have Lynsey as part of…
Liked by Gideon Wilkins
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Thank you The Female Quotient for hosting our panel Luxury Redefined: Unlocking the Truths of Today's High-End Consumer. I could spoken to this…
Thank you The Female Quotient for hosting our panel Luxury Redefined: Unlocking the Truths of Today's High-End Consumer. I could spoken to this…
Liked by Gideon Wilkins
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