About
Articles by Colin
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Marketplaces for Retailers: Rationale, Business Models, Monetisation and Financials
Marketplaces for Retailers: Rationale, Business Models, Monetisation and Financials
By Colin Lewis
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Marketplaces: Understanding the Opportunity For Retailers & Brands
Marketplaces: Understanding the Opportunity For Retailers & Brands
By Colin Lewis
Activity
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9 Lessons from Raikkonen's Race Engineer on how to get a job in motorsport I recently had the pleasure of sitting down with Julien Simon-Chautemps…
9 Lessons from Raikkonen's Race Engineer on how to get a job in motorsport I recently had the pleasure of sitting down with Julien Simon-Chautemps…
Liked by Colin Lewis
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Join global leaders at IAB’s Connected Commerce Summit as we discuss and debate the latest opportunities, challenges, and innovations! Register…
Join global leaders at IAB’s Connected Commerce Summit as we discuss and debate the latest opportunities, challenges, and innovations! Register…
Liked by Colin Lewis
Experience & Education
Volunteer Experience
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Volunteer in Sri Lanka
Community Development
- 3 months
Disaster and Humanitarian Relief
Building and cleaning work in Galle, Sri Lanka, post-tsunami.
Courses
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Strategic Coach
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Honors & Awards
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UK Vision 100 - Marketing Week's Top 100 Marketers
Marketing Week
According to Marketing Week Magazine, the Vision 100 is 'an exclusive club of the brightest, the best and the most visionary executives' chosen from UK Marketers.
I was selected by the UK's Marketing Week trade magazine alongside amazing marketers from Unilever, Burberry, Guardian, Adidas, Netflix, Sony, Man U, Tesco, Samsung, Diageo, Virgin, Heineken, M+S. C4, Pernod Ricard, British Airways for achievements in UK Marketing.
In a world where consumers are becoming…According to Marketing Week Magazine, the Vision 100 is 'an exclusive club of the brightest, the best and the most visionary executives' chosen from UK Marketers.
I was selected by the UK's Marketing Week trade magazine alongside amazing marketers from Unilever, Burberry, Guardian, Adidas, Netflix, Sony, Man U, Tesco, Samsung, Diageo, Virgin, Heineken, M+S. C4, Pernod Ricard, British Airways for achievements in UK Marketing.
In a world where consumers are becoming increasingly more demanding, where technology is offering more opportunities to brands and redefining the relationships they have with their consumers and where the economy remains challenging, one defining characteristic does emerge – being able to cut through the clutter.
It is about staying true to their brands and not lurching to use the shiniest new marketing tools. It is about recognising the need for change before change is upon them and structuring and aligning accordingly. It is about recognising that they cannot do everything and that knowledge needs to be shared.
As with last year’s Vision 100, we used a variety of different methods to select the group. These include meeting and overcoming challenges, leading on product, service or technology innovation and trailblazing in their industry or profession. It is also important to note that this is not a chart, a ranking or a list with climbers and fallers. Those included are in alphabetical order.
t’s a list that celebrates those marketers at the top of their game, whether that’s through having influence at board level or breaking category norms with a positive impact on the business.
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Marketing Leader of the Year
Marketing Institute of Ireland
Awarded Marketing Leader of the Year for achievements in building the Aer Arann brand. (now flying as Aer Lingus Regional brand) by the Marketing Institute of Ireland.
Organizations
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Marketing Week
Columnist
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Marketing Institute of Ireland
Fellow
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eConsultancy Masters of Marketing
Judge
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Next week I'm attending (and speaking at) one of my favourite events in the marketing calendar, iMedia's Future of Marketing Summit in Taupo. We're…
Next week I'm attending (and speaking at) one of my favourite events in the marketing calendar, iMedia's Future of Marketing Summit in Taupo. We're…
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[RANT] CPG C-suites and boards are losing incredible senior leaders from e-commerce. About 6 years back, I wondered when a Head of E-commerce at a…
[RANT] CPG C-suites and boards are losing incredible senior leaders from e-commerce. About 6 years back, I wondered when a Head of E-commerce at a…
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On Unmade's Start the Week podcast today, I attempt to talk sense with a head cold and an excess of pseudoephedrine, Tim Burrowes and Abe Udy share…
On Unmade's Start the Week podcast today, I attempt to talk sense with a head cold and an excess of pseudoephedrine, Tim Burrowes and Abe Udy share…
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Retail Media should be viewed as a legitimate media channel, and as such is beholden to the same standards as every other channel. That's why…
Retail Media should be viewed as a legitimate media channel, and as such is beholden to the same standards as every other channel. That's why…
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Is the health of the marketing services ecosystem improving? After a couple of years when budgets has been challenged, last week, we published…
Is the health of the marketing services ecosystem improving? After a couple of years when budgets has been challenged, last week, we published…
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to nobody's surprise, #google announced it will NOT drop cookies but instead present users with a prompt to decide whether to turn cookies on or off:…
to nobody's surprise, #google announced it will NOT drop cookies but instead present users with a prompt to decide whether to turn cookies on or off:…
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B2B marketers - lend us 10 minutes and your thoughts and experiences. Deadline approaching. Will offer insight in return. Much obliged.
B2B marketers - lend us 10 minutes and your thoughts and experiences. Deadline approaching. Will offer insight in return. Much obliged.
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