Christina Drollas

We're still smiling after last week's results at the #SilverMarketingAwards and it was great to receive some lovely feedback from the judges regarding our award win in the best PR campaign category. Here's what they said: “The campaign has culminated in sales ahead of expectations, media coverage beyond anticipation and an advocacy within the community that has taken other industry operators decades to build. The results indicate a truly successful campaign in terms of sales, footfall, and database. Changing attitudes is more difficult to measure but the seeds have been sown. “The use of the signature events and the cross section of touchpoints in the PR approach was an effective mix and covered all the bases. The work achieved in the 6 month period helped to set the platform for ongoing brand awareness activity to be continued by Wallacea Living with campaign KPIs being overachieved against target.” - Silver Marketing Association Well done to all the #WallaceaLiving team, including those at Hunt Communications Ltd, for your ongoing hard work. Together, we can continue to raise awareness of the many benefits of #IntegratedRetirementCommunities, especially Wallacea Living, Marylebone. 😉🏆 #RetirementLiving #RetirementCommunity #PropertyMarketing #Over50s #Over60s #Over70s

9

Episode four of Real Talk is now live. IPA (Institute of Practitioners in Advertising) Lead Josh Krichefski, joins Alex, Nickii and Imogen to call BS on the perception that London is the heart of the creative industry. For many, London seemed like the only place to go to start a career in adland. But Josh argues that things have changed in recent years. The cost-of-living crisis, rising London rents, and remote working are a few of the reasons why things have moved away from London. This shift has helped agencies unlock a wider talent pool, and the breakdown of geographical boundaries has helped regional agencies to work globally. To hear more from Josh. Listen to the new episode here: Spotify – https://lnkd.in/ebVwEEgz Apple Podcasts - https://lnkd.in/eVZUjtpU #NewPodcast #RealTalk #MarketingPodcast #IPA #RegionalAgencies

8

An insightful read as always from Will Page in Music Business Worldwide (MBW) on the tricky festival landscape. ‘Consumers in the UK spent just over GBP £2bn on live music and £2bn on recorded music, taking the total spend in 2022 to £4.1bn. That was up by almost a billion on pre-lockdown 2019. Impressed? Now add another £700m in spend across 2023 – 10% growth in recorded and a reported 24% in live – and we’re soaring towards £5bn (£4.9bn, see below). Not only that, music’s share of consumers’ ‘recreational’ wallet in 2023 rose to 3.3%. In other words, music’s getting a bigger share of a fatter wallet.’ https://lnkd.in/ewGGvQ2B

31

1 Comment

The brilliant Alastair Green Agency Partnerships Manager at TikTok will be joining us on the 8th May SocialDay in London for an exciting session. Alastairs session: Entertainment Redefined: Why It All Starts on TikTok is going to be well worth attending. With eight years of experience in the advertising industry, including four years at TikTok, Alastair has a profound understanding of digital advertising. He has successfully collaborated with major brands such as Admiral, Disney, UA, Samsung, and Lidl, driving innovation and strategic partnerships. What is Alastairs session about?  "Entertainment Redefined: Why It All Starts on TikTok" Alastair will provide a fresh analysis of TikTok’s growing user base and present case studies from leading brands that highlight the platform’s impact on digital marketing. Key discussion points will include: 1) How has Entertainment evolved over the decades 2) What is entertainment now and how is TikTok impacting both user and brand engagement 3) Three spotlights on brands that have used entertainment in different ways to drive business goals Key Takeaways: Attendees will gain insights into: Entertainment has evolved and made it more complex but more personable for brand and customer connection TikTok has played a major role in how we consume content and has dramatically evolved from just an awareness platform Brands use entertainment in many different ways to drive business outcomes Not one to be missed! Few tickets left now. #socialday #socialmedia #socialmediamarketing #brandmarketing #tiktok

5

Connected TV in the UK is on the rise, with both consumers’ viewership and marketers’ advertising investments booming! Yet, it is still a new frontier for many. Our report shows that 49% of marketing decision-makers don’t understand the key advantages, and 31% struggle to name the barriers to investment in CTV. Our new UK CTV Pulse report helps bridge this knowledge gap and navigate consumers' evolving viewing preferences. 👉 Click the link to download the full report: https://hubs.li/Q02z2BCt0 #CTV #ConnectedTV #AdTech #DigitalAdvertising #DigitalMarketing #Cannes2024 #CannesLions #CannesLions2024 #BestinGlass #BestinGlassAdvertising #TeadsBestInGlass #Teads #Omnichannel #UK #UKMarketing #ConsumerInsights

16

Really grateful to two market-leading Editors of subscription-led businesses and terrific ex-colleagues of mine, Catrin Griffiths and Alastair McLellan, for spending time with me last week on B2B content strategy. If you want to watch on-demand there is a link below. Highlights for me included: Impact on content strategy of the move to a paid subscription business model 17min46 Building a high value B2B content proposition 14min02, 23min05, & 31min29 How to motivate editors & editorial teams 29min42 & 50min47 Removing Print as a platform 45min02: https://lnkd.in/gbwftfwR

23

Did you know that only 16.2% of individuals in the creative industries come from working-class backgrounds? In this Campaign UK article, client BBD Perfect Storm | a B-Corporation’s Chief Strategy Officer, Tony Quinn, and Junior Copywriter, Leah Coughlan, share their personal experiences with social mobility and classism in the creative field. Despite growing awareness and efforts towards diversity, it’s clear that there’s still significant work to be done to create equal opportunities for all. Check out their insights on how we can continue to push for a more inclusive industry: https://lnkd.in/ewUyR6ZA

8

1 Comment

In the latest episode of 'Off Record On Point' our CEO Jay Richards doesn't hold back! 🤩 A ton of insightful tidbits of advice on marketing to the coveted generation that is Gen Z, and some inspiring messages sent to founder-led businesses too. Check it out now, via the link below. 🎙️ With thanks to The Digital Voice™ Julia Linehan & Kasey Long for having us on! #PodcastInterview #GenZInsights #MarketResearch

6

2 Comments

Another step forward and quite a big one, but its great to finally announce being part of The LinkedIn Channel Partnership Programme! This will now allow clients access to new audiences, whilst making informed comparisons against current advertising channels using our transparent programmatic solution, providing unparalleled value. See the key highlights from the post below and stay tuned for more updates and opportunities that will arise from this exciting venture! Thanks to Dan Belcher and the lovely LinkedIn team for all the support and help with this. If interested to find out more on how this all works please get in touch or email darryl.b@a2hsolutions.com #A2HSolutions #LinkedIn #Partnership #BusinessGrowth #TechInnovation #ProfessionalNetworking #DigitalTransformation

41

7 Comments

Wrap-Up: Harnessing Creativity to Build Deeper Connections with Audiences Our latest session explored the power of creativity in building deeper connections with audiences. Thank you to Noel Bunting Publicis London, Lauren Dick Mail Metro Media, Seán Doyle Pinterest, and Nicky Bullard MullenLowe UK for sharing their invaluable insights on the latest trends in creative campaigns, digital, and experiential media. Watch our video where Nicky Bullard gives their top takeaways from the session >> #UKatCannesLions #CannesLions #BusinessOfCreativity #CreativeCampaigns #AudienceEngagement

8

Creativity that Sells: Last week at #CannesLions Manjiry Tamhane Global CEO and Matthew Chappell Global Client Success Officer joined a stellar group of CMOs from American Express, Microsoft, Expedia Group, Aviva, McDonald's, Samsung Electronics and Amazon in a conversation hosted by Campaign UK. A few insights below. Link to the full article in the comments 👇🏼 💡 The Power of Evidence: Michele Rousseau, Senior VP Global Brand at Expedia Group spoke about the power of insight to sell in creative ideas to internal stakeholders. 🧅 Peel the Onion: you have to dig deep to get real insight. “You have to do the work on insights,” says Phoebe Barter, Group Brand Director at Aviva. “So often, we see insights that are just data points rather than actual insights. So, you really have to keep getting into the ‘but why’.” 📈 Metrics that Matter: Matthew Chappell Global Client Success Officer says “Our research and analysis show that it’s easier for marketing to demonstrate growth when a business aligns on the metrics that matter. Demonstrating that trust is low and low trust is impacting sales, allows everyone to focus on using creative to raise trust” ❤️ Brand Love to Unlock Growth: use insights to find where there is love to drive creative. “The minute we started talking to these people we found out that people thought of us as giving them access to success, that people associate quality with us. That’s the kind of insight that really informs good creative.” says Kathleen Hall, Chief of Brand Microsoft. 🧍🏽‍♀️🧍🏽‍♂️Personalisation: don’t fall into the trap of getting personal at the wrong time “Where personalisation should come in is at the customer experience level, as opposed to the brand level. At a brand level, you want a communal experience and a sense of belonging.” says Manjiry Tamhane, Global CEO. With thanks to: Nicola M. - Premium Content Editor Campaign UK Phoebe Barter - Group Brand Director Aviva Tomasz Dębowski - Deutschland chief marketing officer McDonald's Laura Downey - Head of Brand Amazon Eva Fishner - VP, Global Brand Content and Platforms American Express Alfonso Fernandez Iglesias - CMO & Head of E-Commerce, Direct to Consumer Samsung Electronics Kathleen Hall - Chief of Brand Microsoft Michele Rousseau - VP, Global Brand, Expedia #MarketingEffectiveness #CreativeEffectiveness #AcceleratingGrowth

34

3 Comments

Exciting times… Great to see the Dow Jones press release this morning. This new title brings a wealth of #business & #finance audience understanding & engagement capabilities to the Ozone | Powering the premium web platform. Looking forward to bringing this to the market! #premiumweb

8

TikTok for Business new report reveals UK social commerce is set to skyrocket, predicting a rise from £7.4 billion to nearly £16 billion by 2028! This surge signifies a reshaping of the landscape for digital marketers and retailers, emphasising the need for strategic investments in social commerce platforms such as TikTok! #SocialCommerce #TikTok #DigitalMarketing #RetailTrends https://lnkd.in/eASTFMdA

2

£36.6bn reached the UK's ad market in 2023, a growth of +6.1% YoY 📈 Online formats accounted for 78.4%, and grew by 11% to reach a total of £28.7bn 💪 If you want to reach your audience on the UK market, or if you're looking for data about online users, just contact us at hello@tl1mkt.com and let's talk! We're a data provider that collects data from almost every country in the world 🌍 #audiencedata #targeting #campaigns #programmatic #bigdata

6

The British people have delivered their verdict. So what does the Labour landslide mean for the advertising and marketing business? Throughout today, we’re collating reactions from industry leaders and trade bodies, including IAB UK, ISBA, Advertising Association, and WPP's Mark Read. They'll be among the organizations making the sector's case to the incoming government. Will Keir Starmer's administration be positive for advertising, marketing and creativity at large? And what MUST the new government prioritize to help our industry flourish? Share your views in the comments and we'll include the pick of them on The Drum today. https://lnkd.in/ep_wgcEB #GeneralElection #Politics #Marketing #Advertising

5

Last week, with the help of the #RaceToZero Climate Champions team and Oxford Net Zero, we hosted a consultation for the advertising industry where asked a big question: How can the advertising industry play a more holistic role in helping address our climate Emergency? We brought together a panel of experts experimenting and stress-testing new frameworks to bring about stronger climate action. In breakout sessions we heard from trade bodies, advertising leaders and sustainability experts from the UK and Europe on the nuanced needs of the advertising industry which have been consolidated into 6 key focus areas. You can read all about the session in our blog post (link below) and watch back the talks from Purpose Disruptors Co-founder Jonathan Wise, #RaceToZero and our brilliant panel of sustainability leaders: Lucy Usher from OLIVER Agency, Pamela Noakes from M&C Saatchi Group and Ian Bell from Accenture. Blog post here: 🔗 https://lnkd.in/eZNAStdp And talks here: 🔗 https://lnkd.in/e3vSeH6D #climateaction #sustainability

24

3 Comments

How can brands connect with Gen Z in a world that is constantly changing? We attended the Youth Marketing Strategy Event 2024 at the Truman Brewery on Brick Lane, where marketers from various sectors discussed all things Gen Z. In an industry where influencer partnerships are becoming a cornerstone of brand strategy, we explored the core issues Gen Z cares about and how brands can connect with young people authentically on what matters to them. Pion, an insights agency and organiser of the event, revealed that wellness, diversity, and financial security are three crucial causes Gen Z values today. Read more about the event here: https://lnkd.in/ekamEKMi #YouthMarketing #GenZ #BrandStrategy #InfluencerMarketing #Authenticity #Wellness #Diversity #FinancialSecurity #MarketingTrends #cigroup

2

Labour's in - but where's the ad policy? 🤔 Surprisingly, Labour's silence on advertising isn't a cause for concern—it's an opportunity. In his latest piece for The Drum, our Strategy Director Lewis Parker explains why this policy vacuum creates space for purpose-driven brands to lead the charge. 💪 Curious about the implications for the industry? Read the full article here: https://lnkd.in/ejbWn4pe #Advertising #PurposeDrivenBrands #LabourGovernment #MarketingStrategy

16

2 Comments

Conceptual influencer briefings – are they about branded messaging or the creative freedom of an influencer? It's actually both. Our Influencer Manager Sophie Marshall and Associate Creative Director Charlie Frank discuss the relationship we have at Digital Natives with connecting our brand and influencers' content desires, through a conceptual brief. #socialagency #influencer #influencermarketing #socialmarketing

5