Andy Baker’s Post

View profile for Andy Baker, graphic

I help Media Entrepreneurs with Strategy, Accelerating Growth, Value Creation & Exit | Expert on B2B Subscriptions | NED at Faversham House | ex MD of The Lawyer & Health Service Journal

Really grateful to two market-leading Editors of subscription-led businesses and terrific ex-colleagues of mine, Catrin Griffiths and Alastair McLellan, for spending time with me last week on B2B content strategy. If you want to watch on-demand there is a link below. Highlights for me included: Impact on content strategy of the move to a paid subscription business model 17min46 Building a high value B2B content proposition 14min02, 23min05, & 31min29 How to motivate editors & editorial teams 29min42 & 50min47 Removing Print as a platform 45min02: https://lnkd.in/gbwftfwR

How do B2B editors create market-leading brands?

How do B2B editors create market-leading brands?

https://collingwood.group

To view or add a comment, sign in

Explore topics