Andy Vale

🚿 Why Google pausing your keywords for you is a good thing... It's time for a spring clean - and here are my reasons why this isn't to be sniffed at... My LinkedIn feed is full of this news this morning - but Google unveiled that they'd be pausing non-serving keywords back in February, they've just finally sent out the official comms about it, and set a date. Despite all the panic that's going on (and my usual feelings about Google automating changes in your account), this change is positive! ⌚ If your ad groups/keywords are not generating any impressions, then this is a case of no harm no foul - this will have no immediate impact on your account performance. Still, your account will be a lot tighter and easier to manage. Downloading your account into Ads Editor should take minutes rather than hours, and analysis should be a cinch. 🤔 If you have keywords in your account that aren't generating impressions, maybe now is the time for you to start asking "Why?" - should they be getting impressions? Or is it pointless to have them in the account? Is a different keyword triggering for the search term you intended this one to? Asking these questions and getting under the bonnet of your account can never be a bad thing. 🤖 Let's face it, were you ever going to get round to pausing or removing all those keywords yourself? Google is helping to remove the toil from your work, so you can focus on the important stuff! 📈 One of the biggest changes we've seen over the past year that has a positive impact on performance is the move to consolidated structures - in almost every test we have run, a consolidated structure provides better performance. This change from Google is helping you along the path to consolidating your account. What do you think about this change? All good? Do you have any other reasons why you think this might be a good thing? #ppc #ppcchat #google #googleads

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John-Paul Drake, Head of SEO at Love Energy Savings joined the SEO Leadership webinar last week to discuss: ⚡️ Transitioning between agency and in-house ⚡️ The importance of finding a mentor in SEO ⚡️ Onboarding and training And much more. Find our highlights of the webinar below 👇 https://lnkd.in/dbbK23eP #SEO #SEOLeadership #SEOWebinar

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Know your way around a CMS? Are contextual backlinks your bag? Fancy helping make shift work more human? Then message me. We’re after some expert #freelance help to review, revise and edit all internal links across our content hub. For this, we’re after a certain meticulous someone, with a keen eye for detail and a touch of creative flair. There’s (about) 300 pages to work through, and the project should take two to three weeks to complete. Interested? Let’s chat. #hiring #jobs #freelancer #work

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As you can probably tell the Cognism marketing team are big believers in providing value up front, ungated and completely free. Last week we launched a full resource hub to help optimise your funnel. And now we're sprinkling even more value on top 🎉 Today, we’re giving away a FREE data enrichment project to a lucky applicant, to help fix their funnel 👇 To celebrate the launch of our Fix Your Funnel Funnel Hub, we are seeking to select one company, to enrich and update all of their leads from the previous 12 months. *Capped at a maximum of 30,000 records. We will refresh any stale leads in the selected applicant’s sales funnel with more accurate and up to date contact and firmographic data. To help ensure those leads remain actionable opportunities for their team into 2024. If selected, you’ll also get a detailed report from our team, breaking down any findings and insights we may uncover from the project. —-- To apply for the opportunity to win the free data enrichment project, you must do so via the form on this page by midnight on Friday, 24 May https://lnkd.in/esS-umJF Cognism will review the applications and select a partner on Wednesday 29th of May.

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If you would like help and advice on creating content that connects with your audience on a personal level, our latest blog shares expert insights and practical tips to help you stand out in today's competitive landscape. https://lnkd.in/dzjmDHd6

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Are you struggling to keep track of your marketing assets? Our latest article explores the world of Marketing Asset Management (MAM) and how it can benefit your organisation by ensuring brand consistency and efficient content creation. https://lnkd.in/epexVFja #Marketing #DigitalAssetManagement #MAM

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I've spent the past few months fighting robots... ...With words!! It's been great getting stuck in to content strategy at Lunio. Working with such a welcoming and talented team has been an absolute blast. For anyone looking to learn more about recent developments in the Paid Media space, you can find my i̶n̶c̶o̶h̶e̶r̶e̶n̶t̶ ̶r̶a̶m̶b̶l̶i̶n̶g̶ writing over on the Lunio blog. We've also got some cool stuff coming up - more webinars, events, even a podcast in the works! It's always a bit daunting starting a new role, but getting the opportunity to hit the ground running as part of a friendly team (that doesn't mind all the 'new guy' questions) has been amazing. And with that, back to robot wars 🤖

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Nobody is opening Pete Crowley's email... Although I'm sure people do actually open his emails and of course with haste. Adam Robinson is referring to the power of organic social 💪. Growth on Linkedin and the 'fame' that comes with it, is crucial in standing out amongst the thousands of outbound emails being sent everyday. Are response rates currently in an epidemic... who knows... What we do know is that if you receive one from a name you know, you are much more likely to open it. If you want to listen to more insight from the founder of Retention.com and RB2B check out our latest episode of The Sales Lab Podcast with 🧟‍♂️ Max Mitcham 🧟‍♂️. Link in comments 👇.

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How can you make inclusion part of your marketing DNA? 🔊 An inclusive marketing strategy recognises the diversity within your audience and speaks to every unique voice. 🤝🌍 Want to learn more? Dive into our latest blog to discover how to weave inclusion into your digital marketing approach: https://lnkd.in/eSvwYHA8 #Charity #ThirdSector #DigitalMarketing #SocialMedia #Branding #Inclusion #Diversity #Equality #NumidiaLtd

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"We tried that before with an agency and it didn't work". The words any marketer, or indeed anyone, dreads to hear. I've joined a business before and seen my idea shot down because of events before I even arrived. But in my experience when I delve into it, the agency was never supported. A contract was signed, then team didn't give them the time and guidance to make a success of the project. Internal enablement is vital. Suppliers can't just magic up results in a vacuum. If you're not ready as business, or just not prepared to put in the effort, you're better off not doing it in the first place. Your suppliers want to help you succeed, but only can if you help them. #Marketing #Agency #Success

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Have you filled out this quarter's Freelance Trend Tracker? https://lnkd.in/eQQ8hykJ Why Freelance Trend Tracker... > Benchmark with your peers > Uncover what's working, what's not working, and what challenges across legislation, funding, and industry confidence lie ahead > Segment based off region, industry, and company size Enjoy! Sign up here: https://lnkd.in/eQQ8hykJ

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Lots of marketers have been ignoring this... And it's changed a lot recently... If you haven't learnt about it yet, read this! Or the last time you did, you were learning about FLoC and FLEDGE - well that's all been changed... ▶ What is Privacy Sandbox? An initiative from Google aimed at enhancing user privacy while maintaining an open and accessible web. ▶ What is it for? The main goal of the Privacy Sandbox is to phase out third-party cookies and limit covert tracking methods. ▶ How does it help privacy? Privacy Sandbox ensures user data is protected by reducing the amount of information shared with advertisers and websites, including the specific sites that users have visited. ▶ What about advertisers? It introduces new web standards that support privacy-preserving mechanisms for digital advertising and content personalization. ▶ How does it work? It allows targeting of interest groups using the Topics API and the Protected Audience API ▶ What is the Topics API? The browser select three topics of user interests from a predetermined list, based on browsing activity across participating websites over a period of three weeks. Ads can then target users via topics. ▶ Protected Audience API The browser stores advertiser-defined user interest groups and hosts on-device auctions to show ads. ▶ Future of Privacy Google's Privacy Sandbox is a significant step towards a more privacy-centric web, balancing user privacy with the needs of digital advertising. Learn more about Privacy Sandbox here: 👉 https://lnkd.in/eXAwd6GF Like and follow for more, or comment with your own thoughts below. #marketing #privacy #paidads #ppc #privacysandbox

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A quick one to save you some good money: brightonSEO video bundle is 50% off until Sunday - the talks will be released on Monday (including Rory Sutherland's keynote) I wanted to see so many more talks in real life but couldn't watch them all while in Brighton. Gladly the videos are here to save me 🤓 The first talks I'll watch from next week: ⚡ Nicolas Piquero - Leveraging semantic relationships to create smart topical meshes ⚡ Chester Ming-Shu Yang - Netflix ads: the game changer - who needs YouTube? ⚡ Emilia Korczynska - How to produce 100s of posts with programmatic SEO without programming Actually, if you order now (or over the weekend), you can get April + October 2024 videos for the same price you'll pay for April videos from Monday.

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At the start of my marketing career I remember wanting more meetings to feel a sense of importance. But now 8 years on I am actively trying to work out how to reduce them! This is where I have got too so far: ✔ Condense meetings - For example, if you have once a month catch up looking at marketing stats, can this be incorporated into your weekly marketing team meeting instead? ✔ Delegate - You don't need to be in every single meeting. Trust your team members to do their job - if they need your support they will ask for it. ✔ Block out time in your calendar for work - We all need thinking time outside of meetings to get stuff done. Try and block at least an hour out at a time as from my experience, 30 mins is too short, especially if you have another call to prepare for straight after. ✔ Be strict when accepting meetings - Be protective of your time. Ask yourself - can I add value to this meeting? If not, politely decline. ✔ Protect one-on-one syncs - This is a non-negotiable. Most other meetings can potentially be skipped, but the chance to chat with your team or direct manager one-on-one should always be taken where possible. #teammanagement #timemanagement #meetings

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🚨Our New Blog Is Now Live! 🚨 As one of the most influential social media platforms, Instagram continually adapts to user preferences and technological advancements. In this blog, we delve into Instagram’s future, summarising some key elements following an interview with Adam Mosseri, the CEO of Instagram. We focus on critical areas such as monetisation and content quality, the importance of private sharing, the shift towards video, future directions and challenges, and competition from other platforms.

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Talk to one of our marketing experts - https://lnkd.in/eHzHN9f8 Our marketing experts can help with any marketing strategy or marketing operational challenges... Book a call with one of our experts if you're looking for advice on… ✅ Go to market strategy ✅ Integrating AI into your marketing operations ✅ Lead Generation ✅ Brand Awareness ✅ Account Based Marketing  ✅ Social media marketing ✅ Digital advertising, Social advertising or PPC  ✅ PR ✅ Conversion rate optimisation We're super friendly and there are no strings attached, so book a call now!

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