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📁 Why is it important to manage my marketing assets? 📁 1. Manage a single content library 2. Find the files you need to get work done quickly 3. Maintain brand consistency 4. Smooth ties between marketing and sales teams 5. Keep asset organization in line with your workflow 6. Allow teams to easily repurpose content 7. Avoid confusion on asset location 8. Save time on asset creation Learn more about Marketing Asset Management on the CoSchedule website: https://lnkd.in/gZy2MB8a #MarketingAssetManagement #CoSchedule #MarketingManagement

I've been noticing more discussions around how Content Management Systems (#cms ) platforms can support organizations with their digital content. One thing to call out: a good CMS makes it easy to create compelling web content, but most CMS platforms make sharing content difficult without publishing to the web, or providing users unfettered access to the entire library of content. That's where a true Digital Asset Management (#dam ) platform can really enable an organization to scale out. I helped write this article describing how this can work: https://lnkd.in/gq4sYKQN If you like what you see, or you want to discuss any of these ideas further, come see me at #SmartsheetENGAGE. I'll be at the #Brandfolder booth! #digitalassetmanagement #contentmanagementsystem #cmsdevelopment

Digital Asset Management (DAM) platforms can be a lifesaver for marketing teams when it comes to having a centralized library to organize hundreds, even thousands, of content pieces they have in play. But #DAM reporting functions can also be a powerful source for content marketing analytics. 🤯 With the right reporting setup, your team can transform your marketing for the better with data-backed decisions. Here's how: https://bit.ly/3sOchyJ

Lost in a sea of never-ending digital content? There are many tools to help organize it—but how do you pick the one best suited to your needs? In our latest article, we break down #DigitalAsset Management (DAM) and #EnterpriseContentManagement (ECM)—two powerful tools that can help you keep your digital content organized and secure. While they seem similar, DAM and #ECM have key differences that can significantly impact your content strategy. Get ready to take control of your digital content and unlock new opportunities for growth! https://loom.ly/yn6k63Q

Don't know what to prioritize in your search for a digital asset management system? Choosing a DAM is a key decision for any business, but many people aren't sure what to look for. A critical part of any marketing technology stack, a DAM helps you organize, structure, and manage all the digital media and files used by your business. In this blog post, we explore the ins and outs of choosing a DAM. Learn which type is right for you, how to outline your requirements, and more here ➡ https://lnkd.in/e-tTf4W8 #digitalassetmanagement #marketing #content

In all my years in the digital CX space, I can confidently tell you that a content management system alone won't solve your content challenges. Yes, a CMS or DXP helps organize your web-focused content, but it doesn't provide the basis for the ongoing growth, success, and scale of your brand assets. That's why a DAM is so critical and luckily Acquia has a top notch solution to help streamline asset management and build a strong content foundation. Check out my thoughts on the Velir blog! https://lnkd.in/eT5M2E3y

Having the right tech for managing your content assets is key to making it accessible to the entire team during the sales cycle. 🔄 We know. It’s not fun when you work hard to create compelling content, only for it to get lost in the mix. Combat this headache with a Sales Content Asset Management platform. 💪 In our latest blog, we dive into 8 of our favorites to give you a quick overview of each—with easy hyperlinks to explore the ones that interest you. Check them out here 👉 https://hubs.li/Q01ZBY1L0 #contentmanagement #contentmarketing #customermarketing

Your content's journey begins with the right foundation! Learn why Digital Asset Management is the secret sauce for content success in our latest blog from Jill Grozalsky Roberson: https://lnkd.in/gMmjicmZ #Content #DAM #DigitalStrategy

Did you know? It takes a lot of content to increase ROI. In fact, according to Canto’s State of Digital Content in 2023 report, high-output teams are nearly 7x more likely to see a significant increase in content ROI than low-output teams. But DAM users are nearly 3x more likely to have seen a significant increase in content ROI in the last year. Ready to calculate what your ROI could be? Canto has you covered with our ROI calculator. 👨💻 #DigitalContentManagement #DigitalMarketing #DigitalContent #ContentCreation #ContentMarketing #ContentManagement #DigitalAssetManagement #DAM

Before you can even begin to think about delivering that next great digital experience, you need a solid foundation in place. With Sitecore Content Hub, your teams can always be sure the content they need is at their fingertips, and they can use it with confidence.