Amy Bryant-Jeffries

ICYMI Marc Jacobs marketing team is winning at TikTok with their influencer-first strategy. Partnering with absolute icons of the platform - Sylvanian Drama, Teletubbies, queen of edits @jessechrisss - they've generated 3m average views per video and the community comments are the stuff of every social media managers dreams. My take on why it's just so good... 1. letting the creators do what they do best - no overly key-messaged creative, no product shoehorned in, just great content. 2. picking creators that are part of the cultural fabric of Tiktok itself - so when you see the video, it's like the best kind of in-joke. 3. doing it with frequency & conviction - they've built a community of people hanging on for the next video. When I bang on to clients about leaning into a creators' own style, this is why! Jessica Millner you need to see the Sylvanian Drama video! #influencermarketing #tikok #socialstrategy

14

As ever an insightful article in The Media Leader regarding the GB News and Ofcom situation from Ray Snoddy There is a possibility that GB News are actively undermining the right wing vote by adding to the split between the Conservatives and Reform, thus helping Labour. The presence on GB News of Nigel Farage, a vocal critic of the Conservatives, will reinforce this rift. If so, the losses that Ray refers to in the article will have been even less well-spent.

4

1 Comment

KWINKIDINK RECORDING! Were you unable to make it to the live stream? Fear not. We now have a recording that we can share! Simply use the link below to donate £10, send us a screenshot of your payment confirmation and we will send you the recording! If you bought tickets to our live stream but would still like a recording, the cost is only £5! All profits going to Mind 💚 https://lnkd.in/ef6Ta__5

6

1 Comment

PRmoment Leaders update: We've just launched the PRmoment Leaders In-house Programme for people working in comms roles in the corporate world. The new programme starts in September, alongside our separate agency-side one. It includes the same 11 core elements that enable people to learn from industry experts, to network with peers in similar roles and to prepare for leadership roles. Focus and content are the key differentiators. Our new programme features industry experts delivering masterclasses on topics that address the specific challenges and opportunities faced by comms people in client-side roles. I explain why we've launched the programme below. Let me know if you'd like to hear more...

24

9 Comments

I spoke with Alison Jones for her The Extraordinary Business Book Club podcast. I talked about the process of turning CEO Secrets, a digital video series by a journalist, into a good old-fashioned book! If you want deep dives into the world of business book publishing and the writing process, then I recommend this series. There are good recent episodes with Corey Keyes and Louise Brogan to check out.

3

1 Comment

Huge thanks to Omar Oakes at The Media Leader UK for taking such great care with this insightful piece on our CEO Kara Osborne Gladwell. What Kara brings to UM is truly differentiated. Transparency and the idea of an accessible vision, as she discusses in the interview, are pivotal for us at UM. This approach ensures that everyone who works with us benefits from a clear and cohesive direction, and we can already see that Kara's data and tech background has benefited both our team and our client businesses. We loved reading Kara's perspective on the importance of setting clear objectives and asking the right questions to identify the data needed for growth. As Kara points out, you can only pinpoint the right data for growth if you're asking the right questions. As an agency leader, Kara emphasises the need to develop trust, enabling clients to look beyond just media to address bigger business issues. Her pragmatic approach highlights that fostering long-term relationships relies on setting realistic expectations and balancing the agency's business objectives with clients' targets. Kara's commitment to transparency ties back to building trust and setting clear, achievable goals, reinforcing UM's dedication to both our clients and our own team. UM Worldwide

21

1 Comment

Some of the benefits of a retained monthly PR programme vs a short burst below. In summary, it’s having the time and team allocation to… ✅ Take a deep dive into your competitive landscape ✅ Perform a media audit on you and your competitors ✅ Spend time building (and building on) a detailed media list of journalist contacts ✅ Spend time pitching these journalists, building up new assets to pitch them, and scouring the internet for opportunities to pitch If you can, it’s always beneficial to take a longer term approach to PR. What else would you add?

10

4 Comments

What is the future of the UK #creativesector, and how can its built environment help? Without proper grassroots support, any initiatives will never germinate. Join these six very interesting and experienced minds (and me) as we discuss how to make this happen! Book @ Creative Industries Property Summit (CIPS)

30

Sat in on some great panels at ESI London yesterday. Here are my take-outs on how to get the most out of your work with streamers/creators... 👁 To maximise eyeballs streamers need to prio more than one channel, so be open-minded to how TikTok content can support a main broadcast on Twitch or YouTube. 👩‍⚕️ Streamers/creators need to play more than one game for long term success so expect to see more variety streamers, but don’t think that doesn’t make them an expert on your game, they’re just diversifying their content. 📢 If you’re working with a streamer on a longer term campaign, give them feedback on performance/how it’s going early, so they can tweak content to better deliver against the KPIs. Don't want until the end of the campaign to tell them it didn't perform. 🃏 Audiences get fatigued by seeing too much sponsored content on any one channel (which brand is it this week?) however some genres such as CCGs are massively untapped yet have huge, engaged audiences that love it when their fave streamers get a brand deal! ✍ And finally, and I can’t believe we still have to say this - know the streamers channel and how your brand could play a role there, give them a proper brief and bullet the essential asks so they’re clear on what they need to deliver! HMU if you wanna chat more about influencer campaigns and hear how we consistently smash performance KPIs at The Story Mob #influencermarketing #esilondon #streamers #pragency #gamespr

13

I finally had the opportunity to watch the full video Headline Media posted of a panel we hosted in London with LocalGlobe a few weeks back featuring insights from some of the best marketers we have worked with over the years such as Lauren Berkemeyer from YuLife, Yael Wissner-Levy from Lemonade, and Matthew Jones from Cowbell. It’s a true masterclass. Will try to share these great insights as they pop up.   Below is Yael Wissner Levy discussing how storytelling was a key element in Lemonade's GTM strategy from the ground up long before product hit market.    I get asked what the 40 or so unicorns we have been lucky enough to play with have in common. First, they are overwhelmingly second timer founders. As second timers, they know where to put their investment of time and resources right out of the gate for the best long-term outcome.  Almost all of them put storytelling at the top of the agenda early in the lifecycle of the startup. I promise you, these are hard-core tech guys so they don’t instinctively gravitate towards, or even like storytelling or marketing. BUT they do know that making “Phuking A” hires to run marketing or brand as early as possible and well before the product is ready increases the chance of adoption, and a massive ROI on their investment down the road.      Faye Co-Founder Daniel G. shared a similar experience with me at the event described, but gave credit to Viola Ventures Omry Ben David for encouraging them to grab the incredible Lauren Gumport during early days.  Needless to say, it is clearly paying off (Lauren and the Faye team are crushing it...).   Point is…dealing with storytelling and marketing is indeed a nightmare before product is ready, but the people with the most experience and success know that it is twice as hard to play catchup down the road with your positioning. Without building a significant brand narrative out of the gate, you will end up leaving money on the table. Enjoy.

148

15 Comments

From orgasms last week to ‘fingers up the bum’ this week, who needs Cannes when Well-briefed Wednesday has all the sizzle you need right here? Prostate Cancer UK’s campaign to smash down barriers is just one of the features in this week’s Well-Briefed Wednesdays. So, take a 3-minute stroll through this week’s collection of effective, heart wrenching and loyalty generating health and wellness marketing examples. As always, there’s way too many to include in six little boxes so, in no particular order, here’s a few others that deserved a mention: 🕺 Asics has created a refreshing series of 15 minute ‘weight loss’ videos as an antidote to the existing social media frenzy that exists around exercising purely to lose weight. The content features body-positive influencers delivering 15 minute exercises to help take ‘the weight off our minds.’ Congratulations Caroline Fisher! 😎 Colgate-Palmolive has partnered with Steven Bartlett Diary of a CEO for their first foray into podcasts, to promote Colgate Total. Perfectly paired due to their common mission to help people take better care of their everyday health. 🎂 Boots UK is 175 years old this year. Happy birthday Boots! It’s most recent trends report calls out some of its achievements throughout the years, including its banning of animal testing, 23 years ahead of the UK ban, to launching the UVA star rating system in suncare. 🥊Bodyform launches new Superiority campaign this week with double Olympic boxing champion Nicola Adams, by creating an online self-defence class to give women the tools to feel more protected. 🥣 Alpro’s Extreme Trials campaign, where footballer Peter Crouch puts crazy celebrity morning routines to the test. 👶 A powerful film by Australian organisation, Gidget Foundation Australia , which focuses on perinatal depression and anxiety also came into my LI feed. The film looks to raise awareness of the challenges of those early years and break the stigma around speaking up (Link in comments). This is a subject dear to my heart – did you know 1/5 new mums in the UK suffer from postnatal depression (and these are just the reported cases!)? Every week, we look at campaigns that work well, nudge theory, events and research. We also look beyond the health bubble in the Stir Well section, for inspiration and learnings that we can take form outside of our sector. As always, I hope you find something useful, informative or inspiring. Be Well People! #positivehealth #preventativehealth #healthcommunications

46

8 Comments

"Advertising is a potent tool and now is the time for us all to step up, recognising the urgency of the climate crisis and the need to get ahead of disinformation. When information is delivered in a way that resonates with the audience, it can drive positive change. We can do three things: safeguard the public against misinformation by reaching them with a positive message, reframe by communicating the benefits of climate policy, or rebut misinformation with the relevant facts. The elections and the climate crisis will not wait, and neither can we. It’s time to act now," says Harriet Kingaby at ACT Climate Labs. Excellent piece c/o Sustainability Beat looking at why it’s important for climate communicators to help combat misinformation during the upcoming political elections. Well worth a read... 👇🏻 🌱 🗳️ https://lnkd.in/ehiCNDHw

15

EOS at Federated Hermes has just released its Q1 2024 Public Engagement Report. In the cover feature this quarter, engagers Michael Benedict Yamoah and Shoa Hirosato assess the pros and cons of #carbon capture, utilisation and storage (CCUS). Although hard-to-abate industries such as cement are likely to rely on the technology to align with the Paris Agreement, attempts to commercialise CCUS at scale have disappointed to date. We set out how investors can challenge companies’ claims through engagement and how to monitor their progress. Green bond issuance has boomed over the last five years, prompting greater regulatory scrutiny, as well as more awareness and acceptance of bondholder engagement. In our second feature, Ross Teverson looks at the benefits of engaging across the capital structure, and how we have evolved our approach to credit engagement as the size of the #sustainable bond market has grown.   Finally, Haonan Wu explores recent corporate governance reforms in Japan, South Korea and Greater China, as regulators try to boost shareholder value, and assesses whether we are starting to see genuine improvements at the company level.   Thanks to other contributors this issue, including Will Pomroy, Owen Tutt, Jaime Gornsztejn, Joanne (Jo) B., Diana Glassman, Justin Bazalgette CEnv CMgr MBA BEng, Velika Talyarkhan, Sonya Likhtman, Howard Risby, Zoé de Spoelberch, Nick Pelosi, George Clark and Andrew Glynne-Percy.   #stewardship #globalwarming #climatecrisis #climatechange #greenbonds #corpgov #netzero #ESG #sustainability https://bit.ly/49WmJ78

18

1 Comment

A Sign of the Times: Is this the Death of Daily/All Print Media? I ran a publication printed on recycled paper because I LOVE THE FEEL of turning a page BUT DOES THAT MEAN IT'S RIGHT? I then went on to launch Impact A.M. so I feel informed enough to ask this question Publishing is a small industry - disappointing for readers and the team at Evening Standard whom I have no doubt will have made every effort to keep it going - looking forward to reading a new successful weekly. It's hard not to see the Evening Standard's move as part of a larger trend – are we witnessing the end of daily broadsheets altogether? With City AM's fresh funding and new game plan, I sincerely hope this marks the beginning of a new chapter that positions us as a dominant force in the market. Reflecting on my time with Lawson Muncaster, which was one of the most career-defining periods, I believe City AM remains one of the premier brands across the Square Mile and the City. The Future is Digital – or Is It? There’s no denying the shift towards digital consumption, where morning news updates come straight to our phones with a simple tap. However, this raises a critical question: can print media still be viable in an ESG-conscious world? Can it remain authentic, competitive, and sustainable? Gihan Hyde and Julia Streets would love your thoughts on this along with Nim Haas Tracy W. Dr Jane Thomason and Amy Lewin who has pioneered Sifted into being one of my go-to publications for research and updates, last but by no means least the grafter,mover, shaker and hustler that is my new/old boss David Johnson as we will be shortly announcing a new exciting move with me rejoining the Maddyness UK team with official maddyness.fr email it is all very exciting. Innovative Distribution: A Strategic Advantage City AM’s 00's distribution model, reminiscent of my father’s pioneering days from Greenshield to being a founding team member of Argos, utilises a network of dedicated but skilled distributors. This old-school approach ensures cost-effective and efficient delivery, highlighting how print media can adapt and thrive even in challenging times. Amid rising paper and distribution costs, our industry faces significant hurdles. Balancing Tradition and Innovation As we navigate these changes, it’s crucial to strike the balance between embracing digital transformation and maintaining sustainable print practices. City AM's unique model proves that print media can still play a vital role if managed innovatively and sustainably. #Publishing #ESG #PrintMedia #DigitalTransformation #Sustainability #Innovation

6

Some interesting insights from Chris Bignell.

1

Media Comms is all Very Personal

1

I am super lucky to work with an amazing team and amazing clients. 🙏 The opportunities that have crossed my path have allowed me to meet and interact with billionaires, sports stars, industry iconoclasts, heads of state, Bedouin tribal chiefs through to datascientists, volunteers, community leaders, Holocaust survivors and more. Some of the tips I have learnt through the years of hands on hard work and continued learning are shared below in our 'Event Content: best practise guide'.

13

How can we build a better future, in which public-interest news not only survives but thrives? That is the central question in the News Futures 2035 report. An interesting initiative that brough together more than 300 thought leaders from various backgrounds in the UK to discuss the future of trustworthy public-interest news. Over a series of workshops and consultations, they boiled down the various issues down to two critical uncertainties in four possible scenarios. https://lnkd.in/eYGBbp5p

72

3 Comments

EXPERTSOURCES is ‘where journalists find people with expertise.’ Use www.expertsources.co.uk if you’re : Ø  A Journalist or Media Professional looking to increase your opportunities by quickly and easily finding real experts in real time; Ø  An Expert looking for the potential of gaining media exposure to further enhance your reputation, and revenue; www.expertsources.co.uk EXPERTSOURCES – ‘Where Journalists find People with Expertise.’ #Publicity #Media #MediaProfessionals #Journalist #Journalists #MediaExposure #Revenue #PR #PublicRelations #Expert #Experts #Charity #University #Business #Journalism #Editorial #Podcast #Vlog #Magazines #TV #Radio #SocialMedia #ROI #Business #StartUp #Entrepreneur #Success #BusinessSuccess #Revenue #YourDream #Reputation #Journalism Photo by Carlos Gil on Unsplash

1