Adam Woodgate

NEW: our first MRP poll. Historic in every sense. #GE2024 👉 Ipsos MRP estimates Labour could win 453 seats and the Conservatives 115, with a Labour majority of 256  👉 Ipsos MRP projection suggests Nigel Farage winning in Clacton, Jeremy Corbyn losing in Islington North, and high-profile Conservatives such as Penny Mordaunt, Jacob Rees Mogg, and Grant Shapps facing losses 👉 117 seats are 'too close to call'. Conservatives are currently second in 50 of these, Labour in 43. So small changes in parties' performance could change the picture further 👉Liberal Democrats are poised to win 38 seats, SNP 15, Reform UK 3 and Greens 3 Click on the constituency map for seat-level estimates...

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We have a few places left on our 'Communications Data Analysis Techniques' training course, taking place on 12th-13th June. This course will teach you a range of analytical techniques and help you understand different data formats. You will gain insight into key concepts such as lifestyle analysis, telephone number attribution and device identification. You will also learn how to examine geographical data to identify key addresses, potential co-locations, and more. The course is taught by experienced Intelligence Analysts who have worked on criminal investigations at local, national, and international levels. Click below to book your place. https://hubs.la/Q02xqcqW0 #LearningAndDevelopment | #LawEnforcement | #DataAnalysis

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Advertising isn't all about awareness. Driving action and creating business is another, equally critical focus 💰 Utilising the latest research from Radiocentre, we break down exactly how radio can deliver performance, alongside building your profile 📖

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The 2024 Ipsos Equalities Index reort highlights a strong belief in the UK that the government should be primarily responsible for tackling inequality (66%). However, interesting generational and gender differences emerge. Gen Z men are less likely to support this view (63%) compared to Gen Z women (74%) and Baby Boomer men (75%). This raises important questions about how different demographics perceive the role of government in creating a fairer society. #Equality #EqualitiesIndex #GenZ #Boomers #DiversityAndInclusion

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Unlocking the strategy gaming opportunity Please join us at our latest free webinar where we'll be delving into the strategy games opportunity. My colleague Louise Wooldridge will be presenting on this lucrative and diverse part of the market using data from across our games research services (consumer, markets and title data) Key questions answered will include: ➡ What makes the strategy genre an important opportunity? ➡ How does the competitive landscape and potential scale vary according to different strategy sub-genres? ➡ What decisions do companies need to make when considering strategy gaming development, publishing, and marketing? ➡ How can choice of setting and IP influence the appeal of strategy titles ➡ What are the most effective monetisation mechanisms for strategy games? Timing is Thu, Apr 25, 2024 4:00 PM - 4:30 PM BST, 8am PT, 5pm CEST Sign up here: https://lnkd.in/eJGpqWP3 #games #gaming #strategygames #consolegaming #pcgaming #webinar

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🚨RELEASED: FIRST IPSOS MRP🚨 Ipsos MRP estimates Labour could win 453 seats 🔴LAB 453 🔵CON 115 🟠LD 38 🟡SNP 15 🟢PC 4 🟦RFM 3 🟩GRN 3 20,000 participants surveyed online on the Ipsos KnowledgePanel Learn more 👉https://lnkd.in/eR7Y8NdE Ipsos UK has published our first MRP model of the 2024 General Election. Ipsos’ MRP model is unique as it uses data collection from our online random probability Ipsos KnowledgePanel, with participants recruited via random unclustered address-based sampling, the gold standard in UK survey research. It is also the first such model to be produced with data collection taken entirely after Nigel Farage announced he was returning to lead Reform UK. Take a look at our Election 2024 campaign website for a seat-by-seat breakdown and the implications for Scotland too. Which party's candidate may represent your constituency after the election? #GE2024 #GeneralElection #MRP

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The 2024 Ipsos Equalities Index reort highlights a strong belief in the UK that the government should be primarily responsible for tackling inequality (66%). However, interesting generational and gender differences emerge. Gen Z men are less likely to support this view (63%) compared to Gen Z women (74%) and Baby Boomer men (75%). This raises questions about how different demographics perceive the role of government in creating a fairer society. #Equality #EqualitiesIndex #GenZ #Boomers #DiversityAndInclusion

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I can't overstate how excited I am for this! Huge thanks to Olivia Newman and the rest of the team at Pion. My session title is: Will Legislation Eat Snackable Selling (Or, What does it mean for brands when customers don’t even want the things they’ve bought?) I'm going to be telling the story of how with today’s Gen Z have grown up alongside the rise of frictionless e-commerce shopping, being influenced by gamified approaches, and being targeted by hyper accurate algorithms in their social feeds, it can be harder to not shop, than to shop. But are they buying the item in the basket, or the dopamine hit of pressing the buy button?  What does this mean for brand/ customer relationships, and what would it mean for the industry if legislation offering more protection to customers came into play... Really looking forward to seeing some familiar faces, and meeting lots of new ones! (NB I do also have some remaining complimentary client tickets, so if this sounds interesting and you'd like to join us, do let me know!) #YMSConference #ecommerce #GenZ #EverythingMoreSnackable

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We're working on an exciting report due to launch later this year about the talent & skills that media organisations will need to invest in to achieve sustainable growth. Get involved and have your say by completing our survey for media leaders via the link below - and pls get in touch for more information. #audiencesunlocked #mediatrends

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Over half of the world’s surveys are now completed on mobile devices, and your surveys need to be optimised for the mobile environment. It’s more than just fitting information on a mobile screen - make every pixel count with new #surveydesign tips and best practices from Profiles by Kantar. Download Profiles by Kantar's ebook today! https://lnkd.in/gqTuxvCr #MobileSurveys #SurveyDesign #MarketResearch #MRX

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The final Ipsos UK voting intention poll of Election 2024 has dropped! It chiefly shows that despite Labour support slipping over the past week, the party maintains a large 18-point lead over the Conservatives. Voting intention is: 🔴Labour 37% 🔵Conservatives 19% 🟦Reform 15% 🟠Liberal Democrats 11% 🟢Greens 9% ⚫Other 10% The other main takeway from the polls is that nearly 3 in 10 voters say they might still change their mind. The Conservatives are holding on to less than half of their 2019 voters, with Reform UK the main beneficiaries. There is also evidence of higher than normal levels of tactical voting, with 17% of those picking a party saying they are doing so to keep another party out, as the party they support has little chance of winning in their constituency. Who will make the most capable PM? 36% think Keir Starmer would - but his ratings fell from 46% since last week, while 21% pick Rishi Sunak. Nearly 3 in 10, 28%, say neither. Charts, tables and more analysis on the Ipsos website https://lnkd.in/ecm6MJSU #GE2024 #Vote2024 #Politics #Polls

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Do you need quick and trusted guidance on your print and outdoor ads performance before you launch? Get at me

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By combining big data from set-top-boxes (STB) and smart TV devices with Nielsen's panel data from actual people, we help you better understand today’s television audiences. Enhance your inventory discussions and inform advertisers with reliable audience demographics and viewing trends. https://bit.ly/3VuUybD Gracenote #bigdata #CTV #television #advertising #marketing #advertisingstrategies #demographics

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Despite a decrease in crime in England and Wales, a majority of Britons, 6 out of 10, believe that crime in the UK has actually increased in the past year, according to new polling by Ipsos UK. The survey also revealed that a significant 79% of Britons view crime as a major issue in the country. When it comes to their local areas, people are a bit more hopeful, with 41% considering crime and anti-social behavior a big problem. However, 43% admit to personally worrying about becoming a victim of crime, especially among those aged 18-34 (56%) and ethnic minorities (61%). Interestingly, 62% of individuals aged 55-75 are not concerned about falling victim to crime. In order to further reduce crime, the public believes that having more police on the streets, improved parenting, and longer prison sentences with no early releases are key factors. Despite this, 67% of individuals rarely or never see uniformed police officers patrolling their local areas, even though a similar percentage believes that having more police officers present would help combat crime and anti-social behavior. The approach to reducing crime differs among Conservative and Labour voters. Conservative voters lean towards initiatives like more uniformed police presence, longer prison sentences, better parenting, improved discipline in schools, and even capital punishment for murder. On the other hand, Labour voters focus on preventative measures such as enhanced parenting, increased youth activities, greater investment in mental health services, behavior change programs, and better support for drug and alcohol addiction. Hannah Shrimpton, Head of Crime and Justice research at Ipsos UK, notes that the poll aligns with our election campaign tracker, indicating that crime and anti-social behavior are becoming more prominent concerns as the election draws nearer. #Crime #ASB #CrimeResearch #GE2024

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🚨IPSOS RELEASES NEW MRP ELECTION DATA🚨 Latest Ipsos MRP projections suggest Labour may secure 453 seats. 🔴LAB 453 🔵CON 115 🟠LD 38 🟡SNP 15 🟢PC 4 🟦RFM 3 🟩GRN 3 The study involved 20,000 individuals surveyed online through the Ipsos UK KnowledgePanel. For more details 👉https://lnkd.in/eHyZqKe8 Ipsos UK has unveiled its initial MRP forecast for the upcoming 2024 General Election. This model is distinguished by its use of online random probability data collection from the Ipsos KnowledgePanel, utilising participants selected through random unclustered address-based sampling, a widely respected method in UK survey research. It is also noteworthy as the first model of its kind to incorporate data collected post-Nigel Farage's announcement of his return to lead Reform UK. Visit our Election 2024 campaign site for a comprehensive breakdown of seat projections and the potential impact on Scotland. Whose candidate could emerge as the winner in your constituency post-election? #GE2024 #GeneralElection #MRP

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It is National Learning Week and our latest Ipsos UK research shows despite employees' appetite to learn, the supply isn't keeping up with demand. Some headlines: ❌ Access isn't equal - men and graduates are more more likely than women or non-graduates to feel they have sufficient opportunities. 💻 The UK is unprepared for AI - 49% have not had the opportunity to learn about using AI at work, and there are disparities by income, education, age, and gender. ⌛ Time is precious - being busy is the biggest barrier to taking up opportunities at work. Download the report and let's chat about how Ipsos can help you transform your workplace learning culture. #LearningAtWorkWeek #AI #LearningAndDevelopment #CareerDevelopment #EmployeeEngagement

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Here's a useful , and short, checklist to help reporting polls from Market Research Society (MRS) and Impress

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🚀 Launching a podcast can help businesses: 🎧 Connect with audiences on a deeper level 🎧 Share valuable insights 🎧 Position themselves as industry leaders. Discover the potential of podcasting with our expert production services. Go to winteraudio.co.uk to find out more. ✨ #PodcastPower #BusinessInfluence

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🎙️ Finding the right spokesperson at short notice is a challenge many brands face, often hindering their ability to respond swiftly to media enquiries and secure key coverage. Our blog explores how partnering with the right PR agency can be a game-changer, ensuring your brand always has access to knowledgeable and articulate spokespersons aligned with your messaging goals. Stay ahead in the media landscape by ensuring your brand remains responsive and competitive. Read more about strategic solutions to spokesperson challenges on our blog: 🔗 https://lnkd.in/e-7DcerV #PRStrategy #MediaRelations #BrandVisibility

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