Hits & Greatest Hits Radio Advertising’s Post

We all know sound is a powerful tool in the realm of advertising, and one technique that has gained prominence is the use of sound loops. https://lnkd.in/dPHB6smt

Advertising Awareness is a crucial metric that measures the extent to which consumers are familiar with a brand’s advertising. Colourtext's meta-analysis of the CampaignFX Ireland database shows that Advertising Awareness is 26% higher for brands that advertise on radio. Long term studies like Radiogauge in the UK have found that Ad Awareness seems to be particularly sensitive to the effects of radio campaigns, and it’s reasonable to ask why. Historically, exposure to radio advertising has been shown to boost awareness of a brand's marketing activity across other media channels. This is often called radio’s ‘virtual TV’ or virtual ‘digital effect’, and we see clear evidence for that here. Learn more in our webinar video for Radiocentre Ireland: https://lnkd.in/ep5GAdqN CampaignFX Ireland is a new audio advertising measurement system designed specifically for the needs of small and mid-sized markets. Its role is to demonstrate the effectiveness of audio advertising to large national brand advertisers and provide evidence of audio’s long-term impact on brand growth. Read more here: https://lnkd.in/emH9R3Wt Ciaran Cunningham Radiocentre Ireland

Digital advertising waste hits high of $123 million. #Advertising #Marketing #PublicRelations #LasVegas #Media #AdvertisingAgency #MediaBuying #Television #Radio #Outdoor #DigitalMedia #SocialMedia #Branding #SilverStateWonders

How Advertising Works And Why AM/FM Radio And Digital Should Be Your Base Buy: * Marketing has two equally important jobs: converting existing demand and creating future demand. * Since reach is the foundation of marketing effectiveness, adding media platforms grows reach and sales effect. * Adding AM/FM radio to a TV + digital buy significantly grows reach. * Adding digital to an existing AM/FM radio campaign increases reach and vice versa. * Versus other media plans, an AM/FM radio base plan with digital extensions drives the greatest market reach. Via the link below, the executive summary, deck, and explainer video.

Great read! RADIO = EFFECTIVENESS! New study highlights ADVANTAGES of Radio Advertising. #localradio #radio #advertising #marketing #marketingandadvertising #cmg

"Out-of-home advertising" may sound complicated, but it’s simply a tactic for reaching consumers where they travel, shop, work, and socialize. Learn more about this versatile marketing strategy that can be impactful, creative, and flexible.

What Are It's Benefits And How An Online Campaign Can Really Save You Big Bucks A variety of definitions of advertising exist but the best ones to cover what advertising is can be summed up in the following 2 statements: ad•ver•tis•ing n.: The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media. Also defined as "the non personal communication of information through various media, paid for by the advertiser and is usually convincing in nature about the need to buy products and services" - the advertisers of course. Advertising your company’s products and services to your targeted audience is essential to sustain a long lasting and prosperous relationship. If you’re not constantly winning your customers over then the competition clearly will.

For a successful marketing campaign, it's important to consider all channels - and radio should be a part of that mix! According to a recent study, investing just 11% in radio advertising can double the impact of your campaign. Check out this great article to learn more about the #powerofaudio and how radio can benefit your marketing strategy. #radioadvertising Link to article: https://lnkd.in/em4GTyHT

Advertising transforms brands into narratives, captures attention, and sparks desire. In its magic lies the power to influence, connect, and inspire action. https://lnkd.in/gkDchvU7

A seamlessly integrated radio and digital marketing strategy has proven to be a game-changer, delivering an impressive average sales uplift of 23% for businesses. In comparison, the combination of TV and digital yields a 9% increase, radio alone achieves 17%, digital alone contributes 14%, and television alone lags slightly behind at 13%. The synergy between radio and digital marketing is unparalleled, enabling businesses to effectively target and engage with a broader spectrum of touchpoints within the sales funnel.