WGSN

🏄♀️ Introducing WGSN Sports & Outdoor 🎾 From the minds that predicted Gorpcore, the Outdoor Boom and #Vanlife; WGSN presents Sports & Outdoor; the only specialist trend forecasting platform for the Sports & Outdoor industry. WGSN ensures you will stay ahead of the game by highlighting the most important trends across bikes, fitness, outdoor, snow and water, and how to implement them for new product development. We call the shots to help you create best-in-class products and services that will elevate your legacy and have maximum appeal for consumers. Piqued your interest? Starting right now, you can sign up to explore the world of WGSN Sports & Outdoor: https://lnkd.in/dqVMtseC

The #Copenhagen S/S 25 catwalks pioneered themes of commerciality and versatility, showcasing the importance of clothes with longevity and transseasonal appeal. Neutrals, Black and White dominated, allowing seasonal shades to make an impact even if used sparingly. Brought to you by WGSN and Coloro - The Color Code, we’re highlighting the five key hues emerging from Copenhagen Fashion Week. Brazilian-born London-based designer Joao Maraschin played with hyper textures and singular colour for his “debut” at Copenhagen. Using the buttery-yellow shade of Panna Cotta he played with softness on feathery knitwear pieces. London-based Sinéad O'Dwyer brought her body-positive creations to Copenhagen, making a strong statement by championing accessibility and inclusion. She used a palette of core shades of neutrals and whites alongside pops of colour, with a strong focus on White to allow her silhouettes to be the main focus. Forza Collective made a statement with colour, using our seasonal shade Chlorophyll Green for stand-out looks on tailoring tapping into a maximalism aesthetic. Copenhagen-based Skall Studio played into their values of styles to last, utilising long-term shade Sepia to ground styles and make them work effortlessly from season to season. S/S 25 key colour Sunset Coral was spotted at Opéra Sport showcasing the importance of energising and feelgood colour, especially in contrast to a season full of neutrals. A palette inspired by florals, showing a range of primary colours with reds shifting to this coral tone. #cphfw #color #colortrends #fashionweek

Buyers, this one’s for you. 🛍️ In a world where information trades fast and trends are flashing past, staying ahead means focusing on insights that make a difference. That’s why #WGSN continues to innovate, but this time, with Fashion Buyers in mind. Introducing our Fashion Buying platform, designed by buyers, for buyers. It's your go-to spot for all buying-specific forecasts and insights, tailored to your product-to-market lifecycle. From Key Trends to Core Items and Category Outlooks (to name only a few) get the insights you need to make quick and confident decisions at every buying stage. No more blaming it on the weather! 😉 See the platform in action: https://lnkd.in/dUHvZq8S

The dinner party trend is evolving. 🍲 Forget about spending hours making fancy French cuisine. The new dinner party is small and more practical – as well as being more cost-effective than dining out. And don't feel bad about asking your guests for help either. Our host for this delicious podcast is Jen Creevy, Director of WGSN Food & Drink, with guests at the table, strategists Millie Diamond and Rachel Tan. Listen here: https://lnkd.in/dsfTkjkF

How can companies adopt a truly human-centric approach to communication? Let’s find out. We're thrilled to present our panel for #SXSW 2025. Read more on the link below and help vote us in: https://lnkd.in/d_8dkNDR

August is one of the prime times of the year to visit Copenhagen. Immerse yourself in the Danish capital’s cultural scene as the city gears up for Copenhagen Fashion Week: https://lnkd.in/dpUuEHrc

Sportswear-inspired fashion has been all the rage on the catwalks and the high street for quite some time. Now it’s starting to flip the other way. Sports are becoming more social with higher demand for a capsule wardrobe that consumers can wear from the office to the gym and then to the bar. There is an appeal for technical pieces to look more fashion-forward, as showcased by these US athletes at the Olympic games in Paris. Want to learn more about fashion’s influence on key sport icons and global events? Listen to our Fashion team’s take on unique styles at the Olympics: https://lnkd.in/dAy35bct

Every year, our clients eagerly anticipate the launch of our annual hero forecast, Future Consumer. Why? They consistently profit from it. This year, our WGSN CEO Carla Buzasi will share market-leading insights from that forecast with the attendees of FUTR North America in September. It’s an opportunity to discover what is typically presented only to WGSN clients directly from the CEO of the world’s #1 trend forecaster. You don’t want to miss this. Join WGSN at FUTR North America: https://lnkd.in/eRsUxfty

This summer’s Olympic and Paralympic games in Paris represent an opportunity for brands to engage with an estimated four billion TV viewers, as well as social media users. From the introduction of breakdancing as a sport to rising opportunities for luxury brands, we explore five ways to capitalise on the 2024 summer game events: https://lnkd.in/dAbEn66u

For the fifth and final part of our S/S 26 Key Colors recap in partnership with WGSN, we have Jelly Mint (Coloro code 078–80–22). Appealing to the kidult consumer, this color is relevant to all product categories ✨ In a 2022 WGSN survey, 65% of respondents said they felt burned out due to more demanding personal and professional lives. Enter: Jelly Mint. This lively, buoyant hue has the power to bring some much-needed joy in times of need, with its uplifting, youthful quality. Swipe to see Jelly Mint bring instant joy 🍡👇 📸 : Valentino, WGSN AI Image, @trendevolve