We Are Rival

Swifties to Beyhive, Prime to PokemonGo. There is a seismic shift in how customers engage with brands today. Instead of “customers”, we’re shifting to "micro-cultures." Communities of individuals who are defined by the shared values with your brand. So what do you do if you’re building a brand and need to build a micro-culture around your brand? Well, join Lance Koenig, our CSO at Rival in Boston on 1st August. He’ll uncover all the angles of “micro-cultures”, why they are changing brand & marketing, and he'll host a panel with Yelena Cashion from Wayfair and Connor Altier at Reebok. Join us on August 1st for a lively discussion, drinks, and snacks! Sign up below: https://lu.ma/hp5avqy6

We're hosting our first event in Boston! Lance Koenig will be joined by Yelena Cashion of Wayfair and Connor Altier of Reebok to discuss our new thinking around the idea of "Micro-Cultures" for brands. If you're a marketer in Boston, join us on August 1st. Seats are very limited. Sign up below! https://lu.ma/hp5avqy6

Grindr sits at the #1 spot as the world’s largest LGBTQ+ dating platform, with a market cap of $2.04Bn… As much as they’ve grown, they’ve given back to the community 🪴, staying true to their purpose & mission. A few weeks ago, we interviewed Tristan Pineiro, the VP of Brand Marketing at Grindr on an episode of Scratch. We learned how Grindr balances commercial realities with the brand's purpose and mission, and why giving back to the community is a core part of the brand’s DNA 🧬. You can listen to the full interview with Tristan from the links below 👇 🎙 Listen on Apple Podcasts: https://lnkd.in/dR46GM4M 🎧 Listen on Spotify: https://lnkd.in/d888TXVz 📺 Watch on YouTube: https://lnkd.in/dHvTEUt5 #Grindr #SocialImpact #PurposeDrivenBrands

The best brands in the world don't rely on traditional customer demographics anymore. Instead, they're finding communities that actually represent what the brand is about and individuals who will advocate for the brand. You've seen it, but may not have noticed that there is a seismic shift happening in marketing right now. "Micro-Cultures", as our CSO, Lance Koenig refers to them as, are taking over brand strategy and marketing. Everything from Swifties with their bracelets to the Rapha-wearing cyclist who just sped past you, these micro-cultures are popping up everywhere. So what do you do if you’re building a brand and need to build a micro-culture around your brand? Lance Koenig, will be joined by Yelena Cashion and Connor Altier to answer exactly that and discuss all things Micro-Cultures next week in Boston. Join us on August 1st. Sign up below: https://lu.ma/hp5avqy6

We’ve all heard that we need to be ‘innovative’ with our marketing to be distinctive & differentiated. But where do you start? In the last 3 years, we’ve interviewed 100+ CMOs from the best brands in the world on our podcast, Scratch. In all our conversations, we noticed some common themes that emerged over and over. And so, we did a special episode on the top 10 lessons that we’ve learned from 100+ CMOs. ✍️ Since the episode was such a hit, we decided to make these lessons accessible on the go for our listeners, and are now creating an article around each ‘chapter’. Today, we're kicking off with Lesson 1: Framework for Innovation. Here’s what it covers: - The 70-20-10 framework for resource & budget allocation - How eos Products achieved a 2500% sales increase through a single campaign (from their CMO) - How GE approaches innovation & creativity (from their CMO) Click the link below to read the full article 👇 https://lnkd.in/d_E7Wz8Y 🔗 Soyoung Kang Linda Boff #MarketingInnovation #CMOInsights #BrandStrategy

Tim Cawley and good creative are the only thing that keep media people like me in business.

Rival is well known for its strategy, media, and brand expertise. But with our recent acquisition of HeyLet’sGo, we now have a full-on creative and production offering, too. Everything from brand-level productions to social media, OOH, corporate films, and digital experiences. Here’s a sample reel from our newly integrated team Reach out to us now for your next creative campaign! Tim Cawley Lisa Gapinske Mikayla Belson Eric Fulwiler

How does a purpose-driven brand that donates 60% of its profits to environmental causes become a true “Rival” brand in a $53.4Bn global category? A few months back, we interviewed Ronalee Zarate-Bayani, the Chief Brand Officer of Who Gives A Crap on Scratch. She shared a simple yet profound piece of advice for marketers that has been part of WGAC’s success: PAUSE. ⏸️ As marketers, we're always on the go, trying to stay ahead of the curve and drive growth for our brands. When was the last time you took a step back and really reflected on who you are as a leader and what your brand truly stands for? 🤔 As we head into Q3 of 2024, we're all gearing up for a busy period. This is the perfect time to take a moment to ‘pause’ and reflect. Sometimes, a pause is all you need to develop a new POV and find unique ways to differentiate your brand. Links 🔗 to the full episode with Ronalee: 🎙️ Listen on Apple Podcasts: https://lnkd.in/dFeZBKxi 🎧 Listen on Spotify: https://lnkd.in/dc5c4z6W Watch this episode on YouTube ▶️: https://lnkd.in/dnagmArb #PurposeDriven #EcoFriendly #SharpElbows #Whogivesacrap

Last week we hosted a Rival Sessions in London where our CSO Lance Koenig shared his latest thinking around the "Rise of Micro-Cultures" We had some stellar moments and a great conversation with the group who attended so we thought we should do it again but this time from our USA HQ in Boston. So, if you're a marketer in the Boston area and want to know how brands will win in the next decade, then join us on August 1st. Lance will be sharing his thoughts on "Micro-cultures" followed by a panel discussion with Yelena Cashion, Global Head of Brand & Insights at Wayfair, (where they actually have implemented Micro-cultures) & Connor Altier who leads Global Brand Strategy & Consumer Insights at Reebok. Spaces are limited so please only sign up on the link below if you can make it. https://lu.ma/hp5avqy6

We've heard of doing more with less. But how do you do more with NOTHING? HYROX is the sport everyone is talking about from London to Los Angeles. They have set a new standard for fitness racing - combining running with functional exercises in a format that appeals to all levels of gym-goers. Their events now attract up to 16,000 participants every weekend and are hosted in 50+ cities worldwide. Would you believe us if we said that they have gotten this far without spending a single dollar on digital marketing? 💲 A few weeks ago, we interviewed Moritz Fuerste, the co-founder of Hyrox to break down the marketing playbook they’ve used to make Hyrox a global fitness phenomenon. Swipe through to read what Moritz had to say when we asked him how they’ve achieved such explosive growth ➡️ Catch our full conversation with Moritz from the links below 👇 🎧 Listen on Spotify: https://lnkd.in/dj35cxDp 🎧 Listen on Apple Podcasts: https://lnkd.in/drU3tsy9 📺 Watch on YouTube: https://lnkd.in/dtHhisaN #Hyrox #FitnessRacing #StartupMarketing