How to Master Gen Z Marketing for Black Friday & Cyber Monday 2024 📅 Join us on 24th July at 4:00PM BST where our very own Izzy Hall will be joined by panelists Ciara O'Sullivan, Germana M. and Samantha Bibby. We will be discussing Gen Z’s spending habits, attitudes and approaches to BFCM. The impact of the cost-of-living crisis and how your brand can capitalize on Gen Z’s spend. 💰 We will also delve into some success stories and case studies within the session. Sign up below to save your spot! #BFCM #BlackFriday #Cyber #Webinar
Pion
Advertising Services
London, England 97,474 followers
Expand your customer base and supercharge sales with full-funnel insights, advertising and verification.
About us
Formerly Student Beans. Your ticket to next-level growth. Since 2005, we’ve uniquely built our expertise to help brands better understand, engage and grow loyalty with students, Gen Z, and other strategic consumer groups. We combine insights, advertising and verification across a range of strategic consumer groups to accelerate your growth on campus, in-store and online. Understand, engage and grow with a single partner. You’re in good company. We’re trusted by over 1,000 brands in more than 100 countries.
- Website
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www.wearepion.com
External link for Pion
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2005
Locations
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Primary
30a Highgate Road
Unit A Piano Yard
London, England NW5 1NS, GB
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8 Chester Street
Chatham Mill
Manchester, England M1 5GE, GB
Employees at Pion
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Jason Tritton
Head of Platform at Pion
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Aaron Chandler
Business Development Manager at Pion. Since 2005, we’ve uniquely built our expertise to help brands better understand, engage and grow loyalty with…
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William Harris
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Jenny Crawford FCIPD
Innovative and creative senior HR leader offering a strong combination of strategic thinking and operational capability.
Updates
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Missed our recent webinar with Trustpilot? Fear not, you can catch up on-demand! Richard Jackson from Pion was joined by Ben T. and Stephanie Gillies to discussed the importance of feedback for brands wanting to stay at the top of their game, and much more. Watch now: 🔗 https://lnkd.in/eGPAjEuu #Webinar #Trustpilot #CustomerFeedback
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How to win over Gen Z loyalty this festive season: Your campaign guide to Christmas marketing 2024 The sun is out, the beer gardens are full, the Olympics are on the horizon. So what better time to talk abut the most wonderful time of the year?🎄 Look, we know it’s early. But with 35% of UK Gen Zers (38% in the US) planning to start their Christmas shopping in November this year, there’s no time to waste. Take a read of our blog post to get the full scoop. 🔗 https://lnkd.in/egvBxS7u #Festive #ChristmasMarketing #GenZ
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Have you got your Black Friday marketing strategy planned out? Standing out from the crowd during this busy shopping period is almost impossible. But fear not! We've got you covered. In this months webinar we will be diving deep into the world of Black Friday and Cyber Monday and giving you all the #GenZ insights and tips to make your #BFCM campaigns a success. Save your spot below👇🏼 https://lnkd.in/efQVi2nS #BlackFriday #CyberMonday #Marketing
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YMS NYC has a new home! 👀 For our 2025 Youth Marketing Strategy New York event we're moving venues... YMS will be hosted at Industria, Williamsburg - Right in the centre of the city.🗽 We can't wait to see you there on 5-6th March 2025. Get your tickets now! https://lnkd.in/eqQ5HkXg #YMS #YMSNYC #Events #GenZ
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👉🏼 Not seeing results from your marketing? 👉🏼 Don’t have enough information or data on your audience? 👉🏼 Struggling to find new customers to love your brand? If these all sound like familiar concerns, then have we got a blog for you... In this blog, we’ll unpack your problems and offer solutions, focusing specifically on Pion’s #verification and #advertising offerings. From the importance of understanding to diving into the data, we’ll guide you through everything you need to know. https://lnkd.in/eHfePqr2 #NewCustomers #GenZ
How to find new customers and increase sales | Pion
wearepion.com
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💚 Brat Summer, a potential Euros victory, an unlikely Gen Z ship... we've got it all. Here are all the best marketing campaigns you might (or might not) have missed. 👇 Want more trend-related content? Subscribe to Pion's weekly briefing, for your weekly dose of all things Gen Z. #MarketingCampaigns #GenZ #Reactive #Euros #BrandPartnerships #Viral
It's a Euro Brat summer: all the marketing campaigns you might (or might not) have missed
Pion on LinkedIn
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Black Friday Marketing Guide - 5 Tips To Stand Out and Still Capture Gen Z Spend 💷 Times are tough and money is tight. In fact, 75% of Gen Zers in the UK (72% US) have made changes to their spending habits because of the rising cost-of-living. But this reason enough for #GenZ to tighten their purse strings - instead, they’ll be seeking out the best discounts on the market. From creating engaging #BlackFriday ads to running exclusive deals, there’s an awful lot marketers can be doing to capture this spend of this young generation… Find out more in our latest blog post: 🔗 https://lnkd.in/edtcmN47 #CyberMonday #BFCM
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🔔 New Webinar Announcement 🔔 How to Master Gen Z Marketing for Black Friday & Cyber Monday 2024 📅 24th July ⏰ 4:00pm BST Here’s what you can expect: 💸 Gen Z’s spending habits. What’s this generation planning to spend their money on this BFCM and how can we learn from last year? 🤔 Attitudes and approaches to BFCM. From Black Friday fatigue to Green Friday, we’ll be exploring how young people feel about this hotly anticipated sales period in 2024. ❓The impact of the cost-of-living crisis. From high inflation in the US to the cost-of-living crisis in the UK, we’ll be discussing how brands can continue to secure Gen Z’s spend amidst financial uncertainty. 📈 How to capitalize on Gen Z’s spend. Where do Gen Z want to see BFCM marketing and how long should brands be running offers for? We reveal all… 🥇 Success stories and case studies. Diving into the world of Black Friday marketing and dissecting the brands that stood out from the crowd to secure Gen Z’s engagement 🔮 Looking to the future. We share how you can drive repeat purchases following your Black Friday success 🗣️ Q&A with our marketing experts. Big the brains of the best in the biz. More details to come! Sign up to secure your spot today. https://lnkd.in/efQVi2nS #BlackFriday #CyberMonday #Webinar
How to Master Gen Z Marketing for Black Friday & Cyber Monday 2024: Webinar | Pion
wearepion.com
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Everything you need to know about Gen Zalpha...👀 Find out who Generation Zalpha is, what their core values are, where their interests lie and all you need to know about their purchasing power. Head to the blog below to find out! 👇🏼 #GenZalpha #PurchasingPower
Everything you need to know about Gen Zalpha: Unlock the next generation of consumers
Pion on LinkedIn