MG OMD

🌟 Shaping the Future of Programmatic Out of Home Advertising 🌟 At this year’s Cannes Lions Festival of Creativity, NewDigitalAge (NDA) and VIOOH hosted a fantastic roundtable discussion featuring many industry luminaries, including none other than our very own Chief Planning Officer, Emma Withington! It was a great conversation, covering: 📈 Programmatic OOH: Enhancing omnichannel strategies and making campaigns more connected and effective 🧠 Smart Screens: Meeting the growing consumer demand for interactive and relevant street furniture 🌍 Accessibility: Making programmatic OOH an option for many more businesses The conversation has formed a resulting blog, packed with valuable insights and key takeaways. Curious about the latest trends and innovations in programmatic OOH? Read the full article here: https://lnkd.in/eJEtwaSQ

Omnicom Media Group UK have been recognised on Stonewall's Top 100 list for leading LGBTQ+ inclusive employers 🙌   We are pleased to have been recognised for Stonewall's Top 100 list. The list is known for recognising employees who support inclusivity and allow each individual to be their true self whilst being at work.    Omnicom Media Group UK are committed to providing a truly inclusive environment and have a 'Pride All Year Round' ethos which reflects creating an inclusive working environment that appreciates and celebrates the LGBTQ+ community throughout the year and MG OMD are proud to be a part of this organisation as we continue creating difference that matters 🤗   #CreatingDifferenceThatMatters

🚀 Omnicom Unveils ArtBotAI: Revolutionising Creative Content with Gen AI 🚀   We're thrilled to share that Omnicom has launched ArtBotAI, the industry’s most powerful creative engineering solution! 🌟   ArtBotAI helps CMOs optimise creative digital content at scale without sacrificing quality. Leveraging Gen AI models from Omni and Microsoft’s GPT technology, it seamlessly integrates creative assets, MarTech, AdTech, AI, and data into a powerful, elegant system.   Strategic partnerships with Adobe, Amazon, Getty Images, Google, and Microsoft (OpenAI) ensure cutting-edge AI capabilities. ArtBotAI also empowers teams by taking manual, repetitive tasks off their plates, allowing them to focus on higher-impact work. We are so excited by this industry-leading launch and to elevate our work with our clients to truly create difference that matters.   Discover more about ArtBotAI here: https://lnkd.in/e9jVpXYa #CreatingDifferenceThatMatters #AI

🌟 This week saw the 60th anniversary of the Advertising Association's Media Business Course, and our very own MD Kat Bozicevich had the honour of convening Day 1!   Alongside Adam Morton, Chief Product Officer at UM London, Kat explored the art of media planning and strategy, focusing on culture, commerce, and community. The session was dedicated to sharing insights, educating, and sparking creative inspiration among delegates.   In Kat's words, "Convening Day 1 is such a privilege, where we get to share our love of media and hopefully play a part in building a lifelong passion across the industry."   Such a great course and session! Our best wishes to all our MG OMD delegates participating this year 🎉 Credit Teri V Photography #MediaBusinessCourse #MBC #CreatingDifferenceThatMatters

We are thrilled to have won 'Best Standout Idea' at last night's Thinkbox TV Planning Awards for our Campaign 'An Uncomfortable Reality' for Age UK 👏 Thank you to the judges and to everyone who helped bring this idea to life. We are incredibly proud of this work and its recognition! ✨ #CreatingDifferenceThatMatters

MG UNLOCKS 2024 is in full swing! 👏 What a day we’ve had so far! The sun is shining, the birds are singing, and some of the brightest minds in media have been taking part in brilliant conversations at this year’s MG UNLOCKS Media Summit ☀️ From what’s next for creators, to proving effectiveness to the board; Unlocking Ai’s potential, to a first look at some industry-first research; today has been jam-packed with insights and we’re not done! Thank you to all of our speakers and panellists for a great day of inspiration already! #CreatingDifferenceThatMatters #MediaMatters

🧠 #MentalWellnessMatters at MAD/Fest What a week at MAD//FEST! This week saw our CEO Natalie Bell joined by leaders from NABS, GroupM, and Channel 4 to tackle a brilliant conversation about mental wellness at work. The discussion revealed that over 70% of our industry feel unable to discuss mental health, signalling deep-rooted cultural barriers. The panel covered this critical topic, delving into: 🔹 Burnout & Pressure: Burnout is severely impacting middle management, leading to increased staff turnover 🔹 Proactive Support: Shifting from reactive to proactive support, implementing initiatives to offer continuous support, not just in emergencies 🔹 Inclusion: The importance of efforts to better engage all employees, recognising disparities in program adoption 🔹 Open Conversations: Fostering open discussions about mental wellness and sharing coping strategies, working to destigmatise mental health in the workplace In the words of Natalie, "We still have work to do. We need to help our teams navigate all the different sources of support available, both internally and externally." Congratulations to Natalie and Louise Scodie, Josh Krichefski, Emma Flaxman for a brilliant discussion. #MentalWellnessMatters #MADFest #CreatingDifferenceThatMatters

🌟 Are we really in a golden age of advertising effectiveness? We held a debate to find out! 🎤 Last week saw an expert panel debate on a seriously hot topic - are we in a golden age for advertising effectiveness? Sparked by a quote from Mark Ritson, our panellists were tasked with posing arguments for and against the statement to a very passionate audience. An audience we asked to vote pre and post-debate, ascertaining just how convincing each side was. Hosted by our very own MD Kat Bozicevich, the panel included Clare Kendrick, Head of Effectiveness at MG OMD, Robert Beevers, Chief Analytics Officer MG OMD, Laurence Green, Director of Effectiveness, IPA (Institute of Practitioners in Advertising) and Mark Evans, advisor, coach, trustee and NED. 🚀 From the impact of technical advances to the reality of Marketing in the minds of the C-suite, the debate was certainly energetic. What did the audience decide? What formed the crux of the debaters' arguments? Our Head of Insight Adrian Wong captures the heated discussion in his blog post here: Check it out and share your thoughts! https://lnkd.in/eBi7j8PE #CreatingDifferenceThatMatters #MarketingEffectiveness #FlashbackFriday

🎉 Cheers! We're toasting the Channel 4 Sales and Pernod Ricard's new sponsorship deal, brokered by MG OMD for E4 prime entertainment. 🎉 We are excited to announce the partnership that will showcase four different Pernod Ricard wines, tying in with popular E4 titles. In the words of Ria Burke, Content Partnerships Manager, MG OMD: “We saw this sponsorship as a great opportunity to maximise impact and bed into the E4 schedule, as well as Channel 4 Streaming, consistently across a range of contextually relevant and enjoyable programming on E4. We're so excited for this sponsorship - just in time for summer!" Click here to learn more: https://lnkd.in/ekKJ4C2B #CreatingDifferenceThatMatters

🌈 As we say goodbye to Pride 2024, we still celebrate Pride 365 🌈   Pride Month 2024 may have come to a close, but at its core, Pride and what it stands for are an intrinsic daily practice. We asked some MGers to share what Pride means to them. And what better way to commemorate Pride than by sharing their words 😊   Becoming the best possible environment for the LGBTQ+ community is a job that is never done, but here are some of the ways that we at MG OMD incorporate Pride 365:   🔄 Transitioning at Work: Our policy supports employees who are transitioning, ensuring they feel comfortable and backed every step of the way   📚 Training Programs: Regular DEIB training sessions, including focused training on LGBTQ+ issues like trans and non-binary awareness   🧠 Therapy Sessions: Free access to Self Space therapy sessions and a matching service tailored to individual needs   📊 DEI Planning Director: A dedicated role focused on enhancing our DE&I planning work   💪 LGBTQ+ Taskforce: Our taskforce continually pushes for better and more inclusive practices   Together, we continue to push forward, embrace diversity, and create a world and workplace where everyone feels safe to be their true selves.   #Pride2024 #CreatingDifferenceThatMatters