The Academy

EE challenged two of the UK’s fastest gamers to put its new broadband bundle to the ultimate test by smashing a series of speed-running world records. Dan Riley and Josh Edwards set new fastest laps on popular online racing game, Grid Legends...powered by EE’s Broadband Made for Gamers of course. The activity fuelled some top coverage across national news, tech and lifestyle. Game on! 🎮

Morrisons continues to support local communities by working with Heinz to provide free cafe meals to those in need. Customers simply "Ask For Henry (Heinz)" for a free jacket potato and cheesy beanz. Launched to help families over the summer holidays.

There's grilling and then there's Burger King flame-grilling. Some top PM (at time of writing) trolling from the team resulting in WHOPPER social engagement and earned media coverage 🔥

Top work from the Prime Video team 👑

Gen Z says voting is a turn on, so Tinder has partnered with My Life My Say to encourage its users to get informed and give an X. Some top topical coverage followed across broadcast and lifestyle outlets. 🅇

Heathrow is giving up-and-coming musicians a platform like no other this summer, on the new Heathrow Introducing stage in Terminal 5. With over 30m passengers passing through the airport, including plenty of music execs, we're hoping they get (plane) spotted. The campaign has already checked-in first class earned coverage across print, online and broadcast media 🛫🎤

Nice mention from PR Week on our new biz efforts... “The Academy surged into top position in this month’s rankings, moving up from ninth in the April rankings, after bagging itself a second PRWeek notable win.”

Tinder and running app, Runna, have coupled up to launch the SoleMates Run Clubs, a series of free runs after "Running" was tagged as a trending profile Interest. The events are set to get singles' feet and hearts racing. Coverage ran (🏃♀️) across Evening Standard, Hypebae and Metro to name just a few.

We worked with legendary rugby coach, Sir Ian McGeechan, to recreate his famous 'Be Special' speech, but for fans. The rousing talk was released ahead of the Premiership Rugby final to celebrate London Pride's sponsorship. The tactic generated loads of top tier coverage, and the film fired up fans as it played out through Twickenham Stadium 🏉🍻

Decathlon has reintroduced its No Tent Left Behind pledge, where it discourages single-use tents by allowing customers to return theirs after the summer festival season. The campaign is backed by music presenter Royalty, Jo Whiley, which has led to loads of lovely coverage for a good cause ⛺️