Someday Studios

👀 After almost 1000 applications (!!) the first four brands going into Oxford Street (and beyond) are: CANVVS 👟 𝟯𝟳𝟯 𝗢𝘅𝗳𝗼𝗿𝗱 𝗦𝘁𝗿𝗲𝗲𝘁 A sneaker customisation store with heavyweight collabs and super talented live artists in the windows, giving them a platform to create in front of 70k people per day Love Cocoa | B Corp 🍫 𝟯𝟲 𝗦𝗼𝘂𝘁𝗵 𝗠𝗼𝗹𝘁𝗼𝗻 𝗦𝘁𝗿𝗲𝗲𝘁 The Modern Chocolatier: a B-corp selling (delicious!) luxury, sustainable chocolate, set up by the great-great-great grandson of John Cadbury Kindred of Ireland 🎀 𝟯𝟭 𝗕𝗿𝗼𝗼𝗸 𝗦𝘁𝗿𝗲𝗲𝘁 A gorgeous luxury Irish linen brand reviving heritage production, run by husband and wife team Amy and Joel Anderson 𝗛𝗔𝗗𝗘𝗦 𝗪𝗼𝗼𝗹 🐑 𝟯𝟭 𝗕𝗿𝗼𝗼𝗸 𝗦𝘁𝗿𝗲𝗲𝘁 A classic British knitwear brand founded by two Birmingham sisters, a favourite of Alexa Chung and Tilda Swinton Made possible thanks to: Westminster City Council, Places for London & Royal London 🙏 Stay tuned for more soon...! ✏️ Andrea Zanzerl Aoife Byrne Becky Jones Laura Fernie charlotte avery Formroom Hound Rebeca Guzman Vidal Moira Hamilton Nathan Vasey John Abbate FBDS Haylea Asadi James Cadbury Alex Murray Amy Anderson Isabel Holland David Roberts

Oxford Street became the post-Covid poster child for the wrongs of high street retail and fractured, multi-ownership models. With no-one taking control of the famous shopping thoroughfare the market opted for anarchy, with American Candy stores as a space filling solution, solving empty rates issues but leaving everyone else with a sour taste in their mouth. It's taken a lot of work, not least from the Labour administration Westminster City Council which has been much more determined to steer Oxford Street back on course than the previous lame duck council ever was. So no more to the laughable Marble Arch Mount, proudly voted London's worst tourist attraction, and instead initiatives such as the new pop-up scheme which has its four debutant brands ready to go in and around #OxfordStreet in a partnership with Becky Jones and a host of new retailers, plus plans to improve the street further to make it a nicer place to shop. A healthy Oxford Street is vital to the West End and, while it may have taken some time to get there, the tide has definitely turned. Here's my latest for Bisnow https://lnkd.in/dXfCYTvZ

🎀 Now open at 31 Brook Street: Kindred of Ireland 🎀 Brand #3 as part of our project with Westminster City Council to introduce new talent to London's key streets. Kindred make absolutely beautiful, hand-crafted, luxury Irish linen, with customisation available in store. They're already proving to be a huge hit with the Mayfair crowd. Founder Amy set the brand up to continue her family’s linen heritage - after finding an old photo of her grandma Winnie spinning yarn. Amy now runs the brand with husband Joel (plus a team of seamstresses and two small interns 🧒🏼🧒🏼) from their studio in Northern Ireland. Amy and Joel have been an absolute JOY to work with, and we can’t wait to see them have all the success in the world. Please pop in if you’re in the area - look out for the giant bow in the window. 𝗢𝗽𝗲𝗻 𝘂𝗻𝘁𝗶𝗹 𝘁𝗵𝗲 𝗲𝗻𝗱 𝗼𝗳 𝗔𝘂𝗴𝘂𝘀𝘁. Big thanks to Rebeca Guzman Vidal and all at Royal London Asset Management for taking a chance on us and making this possible 🙏 📷 Katy Dillon Aoife Byrne Someday Studios Moira Hamilton Cecily Snell Hannah Beer Michael Lawrence Nathan Vasey John Abbate FBDS Haylea Asadi Puck Studio FoundPop

Next up! Love Cocoa | B Corp >> 36 South Molton Street James Cadbury is the great-great-great-grandson of John Cadbury (yes, that Cadbury 🍫) and will be opening his own chocolate shop and cafe 200 years after his grandfather first opened a tea and coffee shop in Birmingham. This is very much a chocolate shop for 2024 though. Love Cocoa are a B Corp on a mission to modernise luxury chocolate. Their products are sustainable and made from only the finest, fairest, ingredients 🤍 Can't wait to help James and the Love Cocoa team bring this store to life. It's the first of many, I'm sure! Thanks again to Places for London and Westminster City Council for making this possible, and looking forward to seeing Formroom's designs in action. Aoife Byrne Someday Studios Laura Fernie charlotte avery Nathan Vasey John Abbate FBDS Haylea Asadi David Roberts Hound

Not one but three new stores coming to Oxford Street ...and beyond 💥 First up: CANVVS >> 373 Oxford Street CANVVS is a creator-first platform for the custom sneaker community 👟, soon to be opening right next to Bond Street Station. They partner with heavyweight brands like Nike, Disney and Marvel to support INSANELY talented up-and-coming artists to create, promote and sell legitimate sneaker art. Look out for artists designing live from the widows of Oxford Street. Their creators have already designed for Ed Sheeran, the Lionesses and the men's England squad - and there are some crazy plans in the pipeline… The store at 373 will be a flagship gallery and lab, and a platform for creators to be supported, promoted & discovered. This one is a BIG design challenge (<500sqft over 3 levels) - over to you, Formroom - but has an incredible billboard-style storefront. Huge shout out to Westminster City Council and Places for London for making this possible. Aoife Byrne Someday Studios Alex Murray Laura Fernie charlotte avery Nathan Vasey John Abbate FBDS Haylea Asadi David Roberts Hound

'Online shopping has liberated what in person shopping can be.' Our fabulous MD David Roberts took part in a guest panel at London Build Expo, alongside Sarah Parsonage, the experts in place-making Becky Jones of Someday Studios, and data and culture specialist Koral Ibrahim of The Ready House to discuss the re-imagination of Oxford street. 🛍 Their conversation spanned consumer data, community building, locational branding and the evolving role of IRL retail for the UKs most famous shopping destination. You can stay up to date with #ProjectOxfordStreet by following us, or signing up to our newsletter. Want to discuss retail or hospitality design, or just start a conversation? https://lnkd.in/e_SW2qGx

‼️ JOB ALERT: Come and join an award-winning programme as it’s lead to activate empty and underused high street spaces, starting with Oxford Street. Our launch of the programme in summer captured the nation’s attention. And rightly so, it’s the nations high street. The news reached c47m people and over 800 brands applied to take part. Needless to say, it’s a high profile role with huge potential. Link below for more information ⬇️ & happy to speak with anyone interested. Deadline is Sunday 26th November. https://lnkd.in/e6U7DguF

Completely Retail Marketplace Nordics is proud to announce that the power duo behind Someday Studios will be presenting their Oxford Street regeneration plans at Nordics 2024!  🙌   Founders Aoife Byrne and Becky Jones have over 20 years of combined experience in creative strategy, project delivery and destination creation. Throughout their careers, they have helped hundreds of brands launch stores globally. After sharing a back-of-a-napkin ambition to launch their own business “someday”, they made it a reality four years later. Aiofe and Becky now help other aspiring entrepreneurs to put their “maybe somedays” into action.    The ambitious pair are currently working on a three-year project to shape the future of one of the world's most famous streets: Oxford Street. Over the next three years, Aoife and Becky will be working with Westminster City Council to help shape the future of one of the most high-profile streets in the world. Their aim is to put super prime, rent-free stores into the hands of the very best emerging startups and creatives, tackling the spread of low-quality candy shops and injecting life and vibrancy back into the nation’s high street.    Don’t miss out on hearing more about how the project is unfolding directly from the Someday Studios Team.    Completely Retail Marketplace Nordics, 23RD May 2024, Münchenbryggeriet (The Brewery), Stockholm 📍   Registration is now open, book your tickets today 📲: https://lnkd.in/emCu_Rnp   *Early Bird rates are now available | Retailers attend for FREE!    #CRMPNORDICS24 #SOMEDAYSTUDIOS #EXPANDYOURBRAND #RETAILTALK #OXFORDSTREET #RETAILNORDICS #RETAILLONDON #RETAILEVENTNORDICS #EVENTSNORDICS #STOCKHOLM #PROPERTYEVENT

Say goodbye to Candy Stores! Meet the heroes tasked with transforming Oxford Street ❤️ For the next 3 years Someday Studios are taking over the leases from candy, vape and empty stores. They will be handing over the keys to ‘the very best and emerging startups and creatives’ rent free! Come to London Build to join this fascinating Panel Discussion ‘Shaping the Future of Oxford Street’ and meet the team behind it at an exclusive Meet & Greet. Don’t miss this unique opportunity to be involved in shaping the future of one of the world’s most famous and iconic shopping streets! Becky Jones, Aoife Byrne