Sky Betting & Gaming

Sky Bingo: All Fun No Fuss 🎱   We’re continuing to visit our SBG brands to take a closer look at their new shared vision to best reflect our customers real life online gaming experiences, without all the flashing lights and noise.    When players find a moment to themselves — no matter how brief it may be — Sky Bingo seek to provide customers with everything they are looking for, in a way they appreciate. By dialling back the hype, players can dial up the bingo, slingo and slots. The Sky Bingo rebrand project is also noteworthy for it's creative work - as it was all undertaken in house for the first time, with support from Flutter UK & Ireland creative teams.    Tammy Parker Senior Brand Manager tell us:   “Identifying the insight that players want to “enjoy the fun of bingo & slots without fuss or confusion” was integral to the new brand direction – the category is full of loud bingo brands, reflective of a fun bingo hall, however online bingo is a much calmer experience. Our new creative pokes fun at the “bingo” stereotypes to show there is a different way to get our message across. Leaning into the talented Flutter Creative studios we worked to create a bold and stand out piece of creative”.   The end result? A cracking new direction and campaign for Sky Bingo. Take a look. #SBG #SkyBingo #AllFunNoFuss #ChangeTheGame

Sky Vegas: Playmakers ⭐️ We’re taking a closer look at our recent rebrands, starting with Sky Vegas. Our playmakers campaigns celebrate the play in the everyday – as we embrace both winning and losing. (A first that we are aware of in our industry.) Our research showed us that it’s the excitement of the game as opposed to the big wins that keeps our customers looking forward to playing. It’s not about the hype, neon lights or big promises. It’s about connecting to our customers with realistic and honest messages to show that we understand the real experience of playing online casino games. 🙌 Jonathan Lloyd, Head of Gaming Brand and Propositions at Sky Vegas comments on how we are standing out in our category: “Our research was conclusive; consumers feel that brands within the category don’t understand them, and the existing category advertising tropes compound the distrust they already feel towards casinos. We aren’t focused on the win, but all the feelings of entertainment that players get from online casinos: jeopardy, anticipation, connection – and even losing. That’s their lived experience with us, so it’s only right that we reflect that in our comms.” Lets take a look at one of our new ads below, what do you think? 👀   #SBG #SkyVegas #Playmakers #ChangeTheGame

We’ve been ‘getting real’ lately across our SBG brands. 👀 You may have noticed a change of tone across Sky Vegas, Sky Bingo and Sky Bet brands recently. We’ve been on a mission to better reflect our customer’s betting and gaming experiences, doing away with the flashy lights and noise that our industry is more commonly known for. Over the next few weeks, we’ll take a closer look at each of our newly re-focused brand campaigns that bring this new direction to life and tell you a bit more about the work involved! #SBG #SkyBet #SkyBingo #SkyVegas #ChangeTheGame

EGR Global Marketing and Innovation Awards 2024 ⭐ These awards recognise and celebrate the most innovative and creative companies in the online gaming industry and we are thrilled to share that SBG were victorious in the following SIX categories: 🏆 Sportsbook marketing campaign (Super 6) 🏆 Innovation in sports betting (Sky Bet) 🏆 Innovation of the year (Sky Bet) 🏆 Brand of the year (Sky Vegas) 🏆 Social Marketing Campaign (Sky Vegas) 🏆 CRM Campaign (Sky Vegas) A big thank you to all our colleagues for their incredible hard work which has resulted in us being able to say that we are multi-EGR award winners for 2024! 👏 #EGRMarketingAwards #SkyBet #SkyVegas #SkyBingo #Super6

The Euros are nearly here! ⚽ 👀 Have you seen any of the Sky Bet Euros ad series yet? We caught up with Sky Bet Marketing Director Coral Cranmer, to find out a little bit more about the inspo behind this years campaign! Coral tells us: "The Euros represents an exciting time for us all in the UK with that endearing hope that our home nation might just clinch the title. But it’s also a 4 week period of tournament turmoil. Where your allegiance to your domestic teams players are thrown out of balance as you rally for the national side. This is the insight that led to our campaign which opens with ‘Trim’ and celebrates all the fan behaviours big and small that creep in during this period where ‘international rules apply’." A big thanks to everyone involved in this years campaign and a shoutout to the rest of the Flutter UK & Ireland division, as we all prepare for a busy few weeks ahead! 🙌 #SkyBetEuros #AdvertInsights #MarketingInspo

We are delighted to share that Sky Bet are sponsoring the Leeds Rhinos Women's Netball team for the next 12 months 🏐 ✨ Through this sponsorship, we're supporting this fantastic team to succeed while also giving back to the Leeds community that is home to Flutter UK & Ireland - the division of Flutter Entertainment Plc that SBG are part of. Ben Turnbull of Leeds Rhinos Foundation said: “Sky Bet’s support for Leeds Rhinos Netball is a huge boost for the team and sport in the region. “Like many other sports, commercial investment is vital for netball. Sky Bet will help raise the profile of the Rhinos franchise and netball in Leeds. Our local ties will also allow Sky Bet and Flutter UK & Ireland employees to enjoy Rhinos games and engage with community activities.” Find out more about this sponsorship below. #LeedsRhinosNetball #LeedsRhinos #DoMore #PositiveImpactPlan https://lnkd.in/eTSbQswq

We are delighted to share that Sky Bet are pledging £3m to the British Heart Foundation ❤️ We're taking our partnership with the EFL (English Football League) even further with our 'Every Minute Matters' campaign. Working with the BHF and footballers impacted by heart conditions. Why this matters: ➡ In the UK more than 30,000 people have an out-of-hospital cardiac arrest every year, equating to at least five every 90 minutes. ➡ For every minute that passes without CPR, the chance of survival reduces by up to 10%. How we're making a difference: ➡ We’re aiming to train 270,000 people in lifesaving CPR over the next 12 months. ➡ We’re pledging up to £3 million to support the British Heart Foundation, starting with £10,000 donated for every goal during this month's Sky Bet Play-Offs. ➡ We're bringing this important campaign to life in house, where we'll be educating our colleagues across Flutter UK & Ireland and teaching CPR in our offices. A huge thank you to everyone across SBG who's played a role in this fantastic campaign. Read more and watch the video below. 👀 https://lnkd.in/gnUsJKDC #EveryMinuteMatters #SkyBet #BritishHeartFoundation #ChangeTheGame #DoMore #GivingBack #PositiveImpactPlan Flutter Entertainment Plc

SBG Strategy Launch 2024 🚀 ☕️ Landing a tea bag in a mug 🏆 A limbo competition ⏲️ Stopping a timer before it hits 10 seconds ... not the standard activities you'd expect from a strategy launch! This week SBG'ers gathered in Leeds and dialled in to hear about our strategy for 2024. CCO Steve Birch kicked the morning off with an overview of the year ahead before handing over to Dan Colton who spoke about our Bet plans and Richard Marquis who discussed all things Gaming. Colleagues were then invited to a variety of breakout sessions that brought our whole strategy to life where they could take part in games, win prizes and interact with our areas of our 2024 strategy more closely. Thank you to our colleagues for tuning in and attending. And to our event organisers and supporters who arranged the fantastic activities. 👏 #SBG #FlutterUKI #WinTogether #ChangeTheGame #StrategyLaunch

The lead up to and week of Cheltenham is a busy one for Sky Bet! 🏇 Colleagues across SBG and Flutter UK & Ireland have been involved in a variety of racing themed events including; 👉 Sky Bet's Cheltenham Preview, where colleagues heard from racing experts who shared their insights and tips with us ahead of the festival. 👉 Flutter UK & Ireland's Cheltenham launch event, hosted by our very own Steve Birch - featuring a special Gold Cup race for our colleagues, commentated by award winning jockeys Mick Fitzgerald and Daryl Jacob 👉 Cheltenham breakfast briefings each morning, where traders from SBG have been taking part and giving their top tips to our colleagues. Take a look at Sky Betting & Gaming CCO Steve Birch's post below for footage of the fun-filled Flutter UK & Ireland Cheltenham launch event. #Cheltenham #CheltenhamFestival #WinTogether #SBG #FlutterUKI

Building Foundations with the EFL (English Football League) 💙   Last year Sky Bet signed an extension to our partnership with the EFL, which sees us continue as the League’s title partner. As part of the deal, alongside the EFL we’re providing £1 million per season, and £6 million in total, into a Building Foundations Community Fund which will be invested into communities across England and Wales. 💰    After reviewing all the applications and we’re delighted to share that we’re supporting over 60 well-deserving causes through the fund!   One of these is the Blackburn Rovers Community Trust for their ‘Remember The Rovers’ group, formed to support people in Blackburn with Alzheimer’s and they will benefit from a £10,000 grant from the fund.   Tony Parkes, a Blackburn Rovers club legend was diagnosed with Alzheimer’s and became a regular at Remember The Rovers which uses activities like quizzes and guest speakers to rekindle memories in the fans who attend.   We visited a Remember The Rovers session to capture Tony’s story and the impact that the programme continues to have in the Blackburn area.   Watch our video to find out more ⬇ #GivingBack #CommunityGiving