Sequence

Sequence

Software Development

Quote to revenue, streamlined

About us

The new standard in quote to cash. Reduce invoicing mistakes, slipped revenue and recognition errors caused by custom deal terms, complex pricing models, manual order forms and poor integration across the sales to finance stack.

Industry
Software Development
Company size
11-50 employees
Headquarters
London
Type
Privately Held
Founded
2021

Products

Locations

Employees at Sequence

Updates

  • View organization page for Sequence, graphic

    3,863 followers

    🚀 Launch Day: Introducing Sequence CPQ 🚀 Today we’re announcing Sequence CPQ, our new quoting and order form builder designed specifically for Fintech, AI, and B2B SaaS startups. Whether you're selling custom deals with usage tiers, minimum commitments, or ramped pricing, Sequence CPQ has got you covered. 👉 Our new quote builder is a smart and easy way for commercial teams to build great-looking sales proposals and automate downstream finance workflows. 👉 Leverage templates, make custom pricing adjustments and publish your quote in minutes - all synced with your CRM. 👉 Native e-signature integrations unlock frictionless signing for your customers. Once agreed, you can automate downstream billing, invoicing and revenue collection in one click. Take a look at our demo below and reach out to our team to book a product tour.

  • View organization page for Sequence, graphic

    3,863 followers

    Listen to Sasha Orloff (Puzzle 🧩🚀 CEO) and Riya Grover (Sequence CEO) discuss the rise of hybrid pricing models and how we think about unifying quote to cash 👇

    View profile for Sasha Orloff, graphic

    CEO of Puzzle and host of the Turpentine Finance podcast. YC, ODF, Village Global alumni.

    Why are 40% of legacy billing setups failing? Riya Grover, CEO and co-founder of Sequence, reveals the critical changes in B2B pricing in our new Turpentine Finance episode. We discussed: • The rise of hybrid pricing models • Her approach to unifying quote-to-cash processes • Bridging the gap between sales and finance teams • The limitations of traditional revenue management tools Listen to the full episode to learn how to revolutionize your billing process (link in the comments!)

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  • View organization page for Sequence, graphic

    3,863 followers

    We're excited to share Sequence has received 7 badges across multiple categories on G2's 2024 Summer Report, with an average rating of 4.8/5 🎉 Sequence has been recognized as a High Performer and received awards for Ease of Use 💫 , User Adoption 👤 and Best Support 💬 . A big shoutout to our incredible customers and the entire Sequence team for making this happen.

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  • Sequence reposted this

    View profile for Riya Grover, graphic

    Co-Founder and CEO at Sequence

    🗒 NEW SURVEY: Revenue metrics for usage-based companies 📈 With more companies adding usage-based elements to their pricing, we have seen a lively debate emerge within operator communities around revenue predictability and adapting traditional metrics, such as MRR to variable pricing.This motivated us to bring some data to the table by surveying the community on the topic: What does “recurring” mean for your business? How do you forecast future usage? How do you reflect uncertainty in your reporting? Finance leaders in companies with usage based pricing, we’d love to hear your take in this 2 minute, 5 question survey. We'll then share back aggregated results with everyone who participates. As an additional incentive, we will give a $50 amazon gift card to one lucky participant in the survey! 2 minute survey link in the comments 👇

  • View organization page for Sequence, graphic

    3,863 followers

    Another memorable evening at the Sequence <> Pivot Summer Session. In collaboration with Pivot (Victor Cuxart, Hamza El Mansouri), we had the pleasure of hosting a group of Finance/Ops leaders from many of the most notable B2B scaleups in the UK/EU. These events provide a much-requested format for Commercial leaders to come together and discuss the growing pains and joys of building finance and revenue processes at scale. Everything from hiring approaches, vendor selection and optimal pricing strategies were on the agenda, with plenty of insightful takeaways and hot takes that will spark interesting follow-up discussions for our next event! A big thanks again to all of our attendees: Jimmy V., Sean Young, Kate Hillier Isaac, Joshua Brook, Nadia Mohammad, FCCA and Darren Bosman MCIPS. Now on to planning the next one!

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  • View organization page for Sequence, graphic

    3,863 followers

    💫 New in Sequence: Roll-up billing 🚀 Introducing roll-up billing, our latest billing enhancement for usage-based Saas companies with complex customer hierarchies. Use roll-up billing to aggregate usage charges from multiple accounts customers into a single invoice. 🧾 Consolidated Invoicing Made Simple Effortlessly aggregate usage charges from multiple customers into a single invoice. 📊 Detailed Usage Breakdown Once enabled, Sequence automatically combines the usage of all child customers, providing a comprehensive breakdown of each one's usage.

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  • Sequence reposted this

    View organization page for Sequence, graphic

    3,863 followers

    New Blog Post: Predicting Revenue in Usage-based Pricing We’ve just released our latest blog post which summarises our takeaways from a recent Andreessen Horowitz podcast, where Mark Regan (RevOps Partner @a16z), Travis Ferber (VP of Strategy and Operations at Fivetran) and Dan Burrill (Head of Sales at Alchemy) discuss how to predict and manage revenue in the emerging usage-based pricing world. The ubiquity of value-based pricing requires modern strategies and tooling for Sales, CS and Finance teams to manage the revenue lifecycle for the customers who require monthly monitoring and engagement vs the conventional ‘annual check up’ that became the norm in the era of standard bookings/annual licence fees. Blog post in the comments below 👇

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  • View organization page for Sequence, graphic

    3,863 followers

    New Blog Post: Predicting Revenue in Usage-based Pricing We’ve just released our latest blog post which summarises our takeaways from a recent Andreessen Horowitz podcast, where Mark Regan (RevOps Partner @a16z), Travis Ferber (VP of Strategy and Operations at Fivetran) and Dan Burrill (Head of Sales at Alchemy) discuss how to predict and manage revenue in the emerging usage-based pricing world. The ubiquity of value-based pricing requires modern strategies and tooling for Sales, CS and Finance teams to manage the revenue lifecycle for the customers who require monthly monitoring and engagement vs the conventional ‘annual check up’ that became the norm in the era of standard bookings/annual licence fees. Blog post in the comments below 👇

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Funding

Sequence 1 total round

Last Round

Seed

US$ 22.7M

See more info on crunchbase