SEEN Group

We recently shared the news that Community X SEEN had been named a finalist within the Best Community Engagement category of PR Daily’s 2024 Social Media & Digital Awards and are now very proud to share that we have been named a winner within these prestigious awards. The PR Daily Social Media & Digital Awards celebrate exceptional work in social media and digital marketing across a variety of categories, recognizing professionals and organizations for their innovative strategies and impactful campaigns. SEEN Group pride ourselves on excellence - from courageous thinking to brilliant ideas - values which fall directly in-line with the of these criteria of these awards. This award is a huge honor and testament to the hard work and dedication of our entire Community X SEEN team and the incredible community of content creators that we work with. When we were first nominated as a finalist, we were humbled to be recognized alongside industry leaders like Dropbox, Edelman, and Hulu. But to now emerge as a winner in these highly competitive awards is truly amazing. Thank you to PR Daily for this prestigious accolade, which validates our mission to create a new channel of advocacy for a new era in communications. We are also grateful to our passionate Community of beauty changemakers, whose creativity and engagement have been the driving force behind Community X SEEN's success.

We are excited to announce that SEEN Group now represents AUTEUR  as the communications and PR agency of record in the US market. AUTEUR is the luxury German skincare brand, offering esthetician-grade products that are designed to accelerate skin repair with concentrated and high-active formulas, powered by German peptide technology. These formulas are inclusive of over 100 ingredients sourced globally, from science, nature and medicine.    Every masterpiece comes from the desire to recreate the world as it should be – AUTEUR’s is to introduce skincare compositions that surpass benchmarks for biocompatibility, responsibility and efficacy. Engineered in collaboration with leading scientists and laboratories in Germany, AUTEUR products elevate regenerative skincare to an art form, and are designed to deliver optimal skin health.   AUTEUR is available on the brand’s site as well as Net-A-Porter, Moda Operandi and more.    SEEN Group will be igniting the brand’s story and accelerating its awareness in the US market via a robust press office and influencer strategy that highlights the brand’s heritage, underscores brand credibility with expert endorsements, and demonstrates product efficacy and benefits. 

High-shine gloss, even higher IRL impact.    Celebrating Living Proof, Inc.'s newest innovation, Beauty SEEN and SEEN BX joined forces to produce two curated dinner events for media and influencers in New York and Los Angeles.   In New York, our integrated communications specialists within Beauty SEEN strategically crafted a dynamic invite list to optimize product coverage and achieve competitive earned media results. Editors and influencers alike were invited to “frost themselves” a la the classic 2000s rom-com through adorning themselves with Simon G’s luxury collection or an exclusive gift of their very own James Allen diamonds and Lelet hair accessories. Our team of global production experts in SEEN BX led the creative production in Los Angeles to offer the most elevated backdrop for creators and their content. The multidimensional event production, synergistically matching in both locations, underscored High-Shine Gloss’ promise for diamond-level hair. The hugely shareable events were hosted at each city’s most enviable locations; Caviar Kaspia and Sunset Tower and décor elements heroed priority product messaging of vibrancy and ultimate shine.    In New York, Stephanie Deluca, Director of Brand Marketing, along with Mitchell Ramazon, celebrity hairstylist and Living Proof stylist ambassador, guided guests through next-leve product benefits, while Yumi Chan, Senior Manager, Influencer Marketing + Digital Content hosted creators in Los Angeles.

At SEEN Group, our teams ideate and deliver with a shared vision to elevate the perceptions of beauty - so when our work is recognized by an industry authority like, BeautyMatter, we can’t help but shout about it!   Which is why we are excited to announce that the work of two SEEN Group divisions have been nominated for a BeautyMatter NEXT Award! The BeautyMatter NEXT awards aim to raise the bar and define the future of beauty. Finalists are selected based on relevancy, impact and innovation by a panel of independent judges curated for their diversity of experience and deep category knowledge.   A finalist for Best Community Engagement, Community X SEEN’s breakthrough launch into the US Market caught the attention of judges, with swift growth and a strategic approach that filled a whitespace in the US Creator marketing space. This category recognizes the building, nurturing and activation of communities attached to businesses or brands – and with a unique proposition, Community X SEEN is proud to service brands while also creating and growing an internal Community of passionate beauty Creators.    In the Best Content Activation Category, SEEN Brand Experience has been nominated for their development and execution of the Clinique High-Fi Listening Lounge. In a category that seeks out unique concepts and showcase of content initiatives, SEEN BX proved their strengths in pushing beauty boundaries, with a social-first event that featured carefully thought-out touchpoints, each of which delivered an inspiring and shareable content experience.    We are honored to be amongst an elite group of businesses and brands, selected from over 500 entries, to be recognized as finalists.

We are delighted to announce that SEEN Group now represents Vichy Laboratoires as the PR agency of record in the US market. Vichy Laboratoires is a dermatologist-backed, French skincare brand with more than 90 years in the skincare industry and is highly regarded for combining cutting-edge research with dermatological actives to deliver efficacious skincare products.   Vichy is in continued collaboration with a network of certified dermatologists through their Vichy Derm Board, utilizing these experts to create efficacious and safe products. Vichy products can be found at  VichyUSA.com, Amazon, Ulta Beauty, CVS Pharmacy and Walgreens.   SEEN Group will be accelerating the brand, demonstrating product efficacy, especially with the cult-favorite Minéral 89 franchise, through a robust press office and creative event ideation and execution to further enhance Vichy Laboratories growth and awareness within the US market.

We are thrilled to share that Community X SEEN has been named a finalist within the Best Community Engagement category of PR Daily’s 2024 Social Media & Digital Awards!   The PR Daily Social Media & Digital Awards celebrate exceptional work in social media and digital marketing across a variety of categories, recognizing professionals and organizations for their innovative strategies and impactful campaigns. SEEN Group pride ourselves on excellence - from courageous thinking to brilliant ideas - values which fall directly in-line with the of these criteria of these awards.     Nominated for the launch of Community X SEEN within the US, this recognition reflects the hard work, strategic approach and future thinking of many of our incredible team members within the Community X SEEN division and beyond. We could not be prouder to have these efforts highlighted and are honored to be nominated alongside other amazing finalists such as Dropbox, Edelman, Hulu and more.

As part of SEEN Group’s dedication to inclusivity, excellence, and positivity, the DE&I US Committee brought our team together to celebrate Pride Month through educational activities and engaging give-back initiatives.    With help from our partners, Eau Thermale Avène, Laura Mercier Cosmetics, BUXOM Cosmetics, and bareMinerals, SEEN was able to donate hundreds of skin care and color products in support of our local NYC LGBTQIA+ community.    Partnering with Out My Closet, Inc. a @NY & FL 501c3 organization with the aim to address the critical needs of under-resourced and unhoused LGBTQIA+ youth and adults through specialized clothing donations, counseling services, and educational workshops, SEEN Group was not only able to support through product donation but also by attending the pop-up shop to share valuable product, shade-match, and ingredient knowledge to serve our local community’s beauty needs.   For our SEENers unable to attend the pop-up shop but eager to participate in Pride education and celebration, our DE&I US Committee also re-instated the SEEN Summer Book Club Series, hosting our first of the season with Bridget Morrisey’s That Summer Feeling. To cap the month of celebrations, the book club members met to discuss the author’s dynamic storytelling but also participate in Pride Trivia to win a gift card to not-for-profit, Queer online bookstore, Allstora – where all purchase revenue is shared with the authors to ensure Queer stories are continued to be told.    At SEEN Group, we’re proud to celebrate all aspects of our local community and the beautiful people it serves. #TeamSEEN #CelebratingDiversity #Beautyforall

We are very excited to share that SEEN Group now represents Juice Beauty, Inc. as the PR agency of record in US and Canada markets. Juice Beauty was born out of a desire to deliver high performance, organic skincare that targets an array of concerns. The brand’s formulations bring the powerful, antioxidant-rich botanical Super Juice base to every formulation. As one of the pioneers in the organic skincare space, Juice Beauty goes beyond market standards to bring best-in-class products to consumers – Farm to Beauty.    SEEN Group is honored to be able to work with the team to tell their unique story and point of difference via next level press office, creative ideation, and execution of events to further drive Juice Beauty’s growth and awareness while fueling their growth trajectory and strength in retail partnerships. 

We couldn’t be happier to welcome Johnson & Johnson’s OGX haircare to SEEN Group UK, joining the brand in its mission to cement its reputation for expertise in hair damage, protection and repair. Earlier this year, OGX debuted its first ever TVC introducing the new brand positioning “Don’t just wash it. OGX it”, highlighting its promise to give consumers beautiful, strong, healthy-feeling hair that is resilient, so that they can express themselves with their hair however and whenever they want.    Our teams of Beauty SEEN Communications experts and Community X SEEN Influencer Marketing specialists have been accelerating consumer awareness of this promise through high impact earned media coverage and creator partnerships in support of its new Rescue Fusions range. Our partnership will continue to drive fame for OGX’s combination of star ingredient-led formulas, luxurious sensorials and hair resilience technology and we are delighted to be joining forces at this pivotal moment in the brand’s journey.   

We’re thrilled to share that SEEN Group is the communications and PR agency of record for Provence Beauty in the US market. Provence Beauty is modernizing French skincare staples, utilizing the brand’s proprietary Provençal Complex with clinically-proven actives, at an approachable price point.   Founded by beauty industry veteran, Jeremy Abesera, Provence Beauty has already made a name for themselves in just two short years. The brand’s Immortal Bloom Cleansing Balm hit viral status on TikTok, amassing millions of views and, to kick off the launch of their sell out superstar Soft Bisous Lip Mask, Provence Beauty tapped the Community X SEEN team for a micro/nano member seeding, generating more than 120 pieces of elevated content with a campaign engagement rate over 4%.   To add to its mounting accolades and showcasing its growing retail footprint, Provence Beauty recently welcomed Urban Outfitters as a new retailer partner alongside their powerhouse partnership at Ulta Beauty.   SEEN will be partnering with Provence Beauty to deliver elevated, best-in-class press office, showcasing the brand’s next-gen take on French beauty.   #ProvenceBeauty #FrenchBeauty #UltaBeauty #UrbanOutfitte