Good and Bad PR: wins all round for Labour Andy Barr reviews Labour's PR and comms activity throughout the election in his latest column. "Fourteen years of hurt for Labour came to an abrupt and predicted end after last Thursday’s election win. I think historians will not look upon the 2024 election campaign with a huge amount of interest or excitement. "Once Labour swept into power and the keys to Downing Street were handed over, they hit the ground running. Kier’s first speech was spot on, his appointments were slick, well received by political analysts and the public alike and all in all, very dynamic." Read Andy's column in full here: https://lnkd.in/eWqnx5uN
About us
PRmoment aims to explore the evolution of PR with expert insights, podcasts, webinars and thought-pieces. Our editorial looks behind the scenes of the UK PR industry, highlighting best practice and giving our readers an insight into how PR services the different sectors in which it works. We interview the leading lights of the PR industry, find out what it’s like to work in the sector and talk to leading journalists about their media requirements. Values At PRmoment we are committed to building a sustainable online forum for our readers. Our editorial will highlight best practice within the PR and feature interviews with both senior PRO’s and those newer to the industry. At PRmoment we are governed by certain values. We believe a business that has sound core values will have happier staff, greater customer loyalty, better business prospects and positively affect the wider community. We therefore have certain values that govern the way we do business: Quality: We aim to produce interesting and thorough editorial. We will not produce mediocre products and believe that quality is vital in everything we do. Innovation: We will take an innovative approach to publishing. Our product’s will be created for today’s PR sector and will designed to add value for both readers and advertisers. Honesty: Very simply we will communicate and act truthfully in everything we do.
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http://www.prmoment.com
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Updates
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Do AI in PR go together? How do you ask a journalist to write an amend? What will the landslide Labour win mean for ESG pledges? We're answering all of this and more in our latest newsletter. Have a read below!
Do AI and PR go together?
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Asking a journalist for a correction 101 An email has to be sent asking for a correction, but dealing with time-pressed journalists can be a delicate art — as food critic Jay Rayner recently made apparent. So we asked PR for their best practice on dealing with this very situation: Don't forget your manners Is it necessary? Don't panic and don't bombard Be courteous Use sparingly Utilise the [expletive] sandwich method Big thanks to our contributors Guy Marturano Nick Bains Marley Lumbard Jaya Jackson James Swan and Tristan Van den berg. Read their thoughts in full here: https://lnkd.in/eWTyr87w
Asking a journalist for a correction 101
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How should PR deal with pitch ghosting? You’ve put in a considerable level of effort. The pitch you’ve painstakingly crafted has been through eight (rather annoying) edits…but somehow you’ve got 12 different versions of it saved under the names: ‘Pitch final.doc’, ‘Pitch final 2.doc’ and ‘Pitch final final.doc’. Hours of client research, collaboration and brain power has been reduced to this one simple task. Your stomach does nervous flips as the cursor edges closer to the send button. We asked our readership whether you should respond to being ignored, how best to do it, and if dabbling in the occult is actually the only way to get a reply. Thanks to Nigel Sarbutts, Christopher Slevin, Lottie West, Rick Guttridge, Daisy Whitehouse and Ben Lowndes for their thoughts on this. https://lnkd.in/e_97n2Q5
How should PR deal with pitch ghosting?
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We're live! We're really looking forward to hearing from our speakers today. Please follow our post to get updates from each of our speakers today. It's set to be a really interesting day helping you to learn more about AI and how you can adopt it in your PR role.
Here we go! Looking forward to seeing lots of you later at our AI in PR event. Virtual tickets are still available if anyone fancies it. Sold out in the room. https://lnkd.in/eVTJ57wn
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This week's Stunt Watch was written by Greg Double, creative director at Burson. Greg focuses on Scottish Gas Murrayfield getting Swiftie fever, TFL slipping into its Budgie Smugglers and VisitOslo's an existential crisis. Read his full take on some great campaigns over the last week here: https://lnkd.in/e9sq-Bjx
PR Stuntwatch: Scottish Gas Murrayfield get Swiftie fever, TFL slips…
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Wondering what podcast to listen to next? Allow us to remind you of the great podcasts we produced throughout June. From creative reviews, to chats with some excellent thought-leaders in the PR world, we've got something for everyone. Take a look...
The June edition of our podcast round-up is here!
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Are you on the lookout for a new role? Well you're in luck! Our PR Jobs of the Week, powered by LATTE has rounded up the best roles out there right now. Take a look below... Want to see the job descriptions in full? Head to our website here: https://lnkd.in/eRjSghS5
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Our sister company, Creative Moment has its awards entry deadline today. If you've had an amazing creative campaign shine this year, we want to see your entries!
Final entry deadline for the Creative Moment Awards 2024 is upon us - it's today! You have until 5pm to show us your greatest creative work, you can download the entry kit here, there's still time! https://bit.ly/3uNbmdE And thank you to our sponsor, markettiers, for its continued support, joining us again this year. See you on the night!
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What creative campaigns shone for you in June? We asked three PR pros their opinions and they highlighted some really great campaigns! Not only this, our newsletter also features some great podcasts and asks how PR can combat news avoidance. As always, thanks to all our contributors! Have a read below...
What creative campaigns shone in June?
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