Precise TV

📣 Our annual report looking at the  complete picture of video and media consumption for Australian Gen Alpha kids aged 2-12 is here! The 2024 version of Precise Advertiser Report; Kids (PARK) Australia reveals 🏆YouTube is the #1 most watched platform with kids  👀Kids recall ads on YouTube more than other platforms  🎠9 in 10 parents are co-viewing at least once a week  🎁Children are key for driving parents purchase decisions; 54% get inspiration from their child Download for free here: https://lnkd.in/d5RtWC2t #GenAlpha #YouTube #Report

📲Should you add mobile gaming into your digital strategy? Lisa Morgan, Managing Director at Generation Media shared her thoughts with our audience at Precise TV’s London breakfast event Key Takeaways: 🌟 Bigger, fewer, better to engage the right audience and create a seamless journey  🌟 If you don’t have a gaming strategy, you don’t have a strategy as mobile gaming is prolific for any audience 

We are currently looking to hire an Account Coordinator to join our remote team in the US! 🇺🇸 Interested? Please click on the link below to find out more https://bit.ly/3zNspDY #precise #youtube #roles #recruiting #hiring

🙏 Thank you The Toy Association for posting about our latest report that looks into the media consumption habits of US Gen Alpha. 👀 See some of our fave insights below in their post ⤵

It’s always a good time when the London office gets together for The Precise TV annual summer party 🌤 We had a blast at Sixes Social Cricket playing cricket and getting very competitive, followed by a fun evening at the pub! Cheers to great times and even better company! 🏏 🍻 #SummerParty #TeamBonding #GoodTimes #ThePreciseTV

🎡At our recent breakfast event Victoria Ryan Group Director at LEGO, Initiative shared her thoughts on the question ‘what would you say to people about mobile gaming ads’ Victoria’s tips on mobile gaming ads: 🎮Gamification is rife  🎮Make sure the assets are suitable for the audience & the KPI  🎮The experience needs to be of value to the user #YouTube #event #marketingstrategy

🥇 YouTube Advertisers is #1 when it comes to video ad sales When it comes to video streaming, Netflix is the biggest player around (besides YouTube). But when it comes to advertising, they’ve struggled to get enough users in their ad tier plans & scale their spend Bloomberg thank you for sharing this graph, read the full article here - https://lnkd.in/eEEmHwkd #YouTube #CTV #advertising 

Charlie Tiptaft is making his way round The Children's Media Conference this week. 👀 Keep an eye out for him or drop us a message to organise a meeting to chat all things YouTube advertising ⤵

🎡We recently hosted some industry experts at an exclusive brunch event in London. In a brand new video series we share some of their top advice the audience got to experience about advertising on YouTube, gaming apps and beyond. Stay tuned for one nugget of advice every week for the next 5 weeks. 📣Kicking off we have Gregory Dray, Animaj sharing his recommendations for brands who are advertising on YouTube Key takeaways: 💡Precise TV provides ‘expertise’ when it come to contextual targeting on YouTube 💡The right placements are critical when advertising to kids & families #YouTube #event #marketingstrategy

📣YouTube remains #1 amongst Gen Alpha with 81% watching, 9% more than 2023 Thank you Robert Steiner & Variety for sharing: 👾 63% of Gen Alpha spend two or more hours on live streaming platform Twitch 📲TikTok’s consumption among Gen Alpha grew substantially in 2024 (44%), surpassing linear TV (39%) 📈 the gap between SVOD and YouTube is widening, with the difference between the two categories increasing from 14% to 19% in just a year’s time Read the full article here: https://lnkd.in/e_k6Fhgd #GenAlpha #report #Variety