Fantastic news from our partners at WHSmith! Thanks to the support of customers, our Gift a Gruffalo campaign with The National Literacy Trust will see more than 12,000 copies of The Gruffalo donated to children in the communities that need books the most. https://lnkd.in/d9Ei6sim
We’ve hit over 12,000 donations of The Gruffalo to children across the UK! ✨Earlier this year we launched our Gift a Gruffalo campaign in partnership with National Literacy Trust and Macmillan Children’s Books to match every copy of The Gruffalo bought from our stores or online at whsmith.co.uk with a donation of the iconic children’s book to communities where it is needed most. Running throughout the summer our amazing customers have already had a major impact with their purchases resulting in over 12,000 copies of The Gruffalo going to children across the UK. Reading is vital for improving early language, literacy, and communication skills, which are crucial for a child's development. These donations will provide children who may not currently own a book with the chance to discover the magic of reading and enhance their future life chances. But we’re not stopping there…with the campaign in place until 5th September there is still plenty of time for more customers to buy a copy of The Gruffalo today and make a significant difference, one book at a time! 📚 #ForEveryJourneyTheresAWHSmith #BookDonation