Today, on the sixth anniversary of Ozone's launch, we are excited to announce the first results from testing of the 'Premium Web Methodology', conducted by PwC. The aim of the work is to validate the operating principles underpinning our premium publisher digital advertising platform, providing a best practice framework for success in the first-party web. This independent review of Ozone's approach was unveiled yesterday – on the first day of the Cannes Lions International Festival of Creativity – with a panel discussion led by our CEO Damon alongside ISBA's Bobi Carley, PwC's Adam Edelshain and Ozone's CSO Dora. A full report of chapters one and two will be published on the Ozone website shortly. You can read more about the first chapter of results here on The Media Leader UK – thanks to Jack Benjamin: https://lnkd.in/e2T6W89n
Ozone | Powering the Premium Web
Advertising Services
London, London 6,028 followers
The premium digital advertising technology and data business founded by News UK, The Guardian, The Telegraph & Reach plc
About us
Ozone powers the premium web – a digital display marketplace for advertisers, delivering high attention solutions with platform scale reach across the UK. As a platform built for brands by the UK’s leading premium publishers, we offer our content partners the tools, services and expertise to take greater control of their highly valued inventory and data assets. We bring advertisers and publishers closer together in a fully transparent and trusted digital environment. We deliver campaigns across 150+ leading online publisher brands, with highly engaging standard display and rich media formats. Built post-GDPR, we use an unrivalled wealth of first-party, fully compliant publisher data to inform and deliver advertiser campaigns. As a platform built for high attention, display advertising across our sites has been proven to receive +51% more attention than ads on other websites, and twice as much for our video solutions.
- Website
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http://www.ozoneproject.com
External link for Ozone | Powering the Premium Web
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- London, London
- Type
- Privately Held
- Founded
- 2018
- Specialties
- Programmatic, Digital Advertising, Marketing, Adtech, Publishing, Digital Media, Journalism, Header Bidding, RTB, Advertising, Outcomes, Video Advertising, Display Advertising, Premium Advertising, Media Outcomes, Brand Building, and Brand Effectiveness
Locations
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Primary
Ground Floor
20 St Thomas Street
London, London SE1 9RS, GB
Employees at Ozone | Powering the Premium Web
Updates
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We're very proud of our regional commercial team – operating out of our Manchester hub –who have been shortlisted for Media Sales Team of the Year at the MPA - Manchester Publicity Association Inspiration Awards. As 2023's winners of this award, we now have our fingers crossed for the double 🤞 Congrats to Bill, Dougie, Gosia, James and Julian on another brilliant year! And of course, good luck to all the shortlisted companies at the awards 🙌
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Following the official launch of chapter one of the Premium Web Methodology last month in Cannes, we're delighted to release the full results of our work with PwC to verify the way Ozone operates. From publisher permissions to data compliance, cookieless targeting to addressability capabilities, this study aims to give our partners the resassurance that what we say we do, is actually what we do. You can find a short summary of the work on this link: https://lnkd.in/g-F4RiUr The full study by PwC is also available to any of our customers. If you're an advertiser or agency, please contact Craig Tuck for more details – if you're a publisher, please contact Danny Spears.
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Now the disappointment has begun to disappear for England fans, our latest Reading the Nation is here – and the finals of EURO 2024 and the Wimbledon Championships powered a record week for Sport. 🎾 Last week, reader engagement with Sport content increased +11% to 106m page views. Tennis and Football grew by +13% and +15% respectively. ⛳️ There was also a notable +72% increase in Golf page views ahead of this week’s Open Championship at the Royal Troon Golf Club in Scotland. 🏅With the 2024 Paris Games just weeks away, we've identified an Ozone audience of 15m Olympics fans for brands to connect with. View our latest Reading the Nation here: https://lnkd.in/eG84jNce Check out our Olympic PMP package here: https://lnkd.in/eWanJqAT Reach out to the team here: hello@ozoneproject.com
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Not that we've got football on the brain at the moment, but we have a hattrick of new open roles here Ozone | Powering the Premium Web. If you'd like to join a winning team, then you can check out any of the full job specs at the links below: ⚽️ Campaign Executive, Publisher Operations: https://lnkd.in/emRBazAC ⚽️ Senior Data Analyst: https://lnkd.in/eFrM_EZ9 ⚽️ Data Analyst: https://lnkd.in/eZGvFrq2 Alternatively, drop us a line at workwithus@ozoneproject.com to apply.
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On Thursday, we had the great privilege of attending the annual ISBA President's Lunch that saw Boots' Pete Markey announced as the new ISBA President, Natwest's Margaret Jobling – outgoing President – announce the first ever recipients of the President's Awards, and ISBA's Phil Smith lead a fascinating fireside chat with LBC's James O'Brien. What did we take away from the lunch? Well we asked Jhan, Natalie and Emma to give us their points of view – and you can read them here: https://lnkd.in/eQk2dnJz
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🗳️ + 📰 + 👀 = 👇 Big thanks to VideoWeek for this report into our past six weeks of election insights Alex Maude | Frances Lazenby | Noah Farmery | Hubert Uminski
In a year where almost half the world's population are heading to the polls, Ozone | Powering the Premium Web has dug into its audience data from the past six weeks to see what kind of content has been driving engagement for publishers.
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Yesterday, a new UK parliament sat for the first time since last week’s 2024 election returned a majority Labour Government, led by Prime Minister Keir Starmer, concluding another moment in British history. Since the election was called at the end of May, we’ve been analysing reader engagement trends across our Premium Web platform, as our publisher partners have covered the action. Over the last six weeks, we've shared some of the insight discoveries we've made with Charlotte Tobitt at Press Gazette, which have been published by the leading media industry publication today! https://lnkd.in/eymnuPgR
News and politics page views reach record high in 2024 election week
pressgazette.co.uk
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Our latest Reading the Nation & Election Insights special is here. While the summer of sport boosted reader engagement with Tennis (Wimbledon), Formula 1 (British GP) and Football (EURO 2024), last week's biggest story was Labour's historic landslide victory in the 2024 UK General Election. ✘ Reader engagement with Politics content grew by +56% last week to a record 93.0m page views, driven by 6.4x higher Elections page views. ✘ On results day, we saw +20% more readers than the prior seven-day average, as new audiences turned to our publishers for trusted coverage. ✘ Content sentiment shows Keir Starmer’s characteristically cautious campaigning approach drove positive sentiment editorial grow 12%pts, while negative sentiment editorial fell 9%pts ✘ Over the election’s six-week duration, Brits read c.150m editorial pages about the biggest policy areas to stay informed about them with Healthcare the most-read area. Check out the full issue here: https://lnkd.in/epTAhq5A
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Tomorrow sees the return of ISBA's annual President's Lunch, and Team Ozone will be represented at the event by Natalie Dawson, Jhan Hancock-Rushton, Emma Cranston and Bryan Scott. In this post election week, we can't wait to hear what LBC's James O'Brien has to say, and we look forward to finding out who the incoming President will be after Margaret Jobling's tenure comes to an end. If you're going to be there, do let us know!
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