JULY THEME: FAME AND ATTENTION In 2022 we hosted a podcast between two smart marketers, discussing the nature of fame and attention. Two years later we want to revisit this topic, and explore fame, the internet, influencers and attention-seeking, and how this all relates to media and marketing. Articles, interviews, podcasts and comments pieces will go up throughout the month here: https://lnkd.in/ehBTmGNa We kick off our theme with new pieces from Ben Kay, Karen Dobres, Alison Smith and Robert Volten. As well as reference some great archive pieces from Becks Collins (he/they), Harry Kinnear, Laura Holliday and 💥 Amy Kean 💥 #magazine #fame #attention #marketing #brands #media #tech
MediaCat Magazine
Book and Periodical Publishing
London, England 3,692 followers
An online publication exploring marketing and media change. We look at brands, marketing, media, culture and people.
About us
MediaCat is an online publication exploring marketing and media change. We focus on brands, the environments where they operate, and the industries that serve them, reporting on culture, society, ideas, trends, and perspectives. Delving into modern brand experiences, evolving media landscapes, emerging forms of insight, the dynamic world of commerce, forces of transformation in organisations and markets, and the drivers of social impact, we aim to guide professionals, creatives and others into a brave new world.
- Website
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https://mediacatmagazine.co.uk/
External link for MediaCat Magazine
- Industry
- Book and Periodical Publishing
- Company size
- 2-10 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2021
Locations
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Primary
20 Red Lion Street
Work.Life Holborn
London, England WC1R 4PS, GB
Employees at MediaCat Magazine
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Adah Parris (she/her)
Visionary Keynote Speaker and Consultant: Empowering Individuals and Organisations to Drive Innovation and Create a More Sustainable Future. I donate…
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Chris Jefford
Truant
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Mike Piggott
Exec. Editor at MEDIACAT MAGAZINE. Street Photographer. Film+TV blogger. Spoken word poet. Screenwriter.
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Yasmina Stitou
Senior Strategy Consultant | Brand + Communications Director | Public Relations | Generative AI
Updates
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'Now more than ever, celebrities and brands are waking up to the powerful audience reach that video games can offer. And the reach is oh so powerful. According to a new report from Newzoo, 96% of Gen Alpha engage with video games in some way.' Caroline Miller, Founder and Managing Director at Indigo Pearl UK, reveals how brands and celebrities are utilising the enormous reach opportunity that video games can offer.
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What makes art valuable? To be more accurate — and avoid extremely complex conversations about hedonic and cultural and other sorts of ‘value’ that cannot be contained in this column — what makes any particular piece of art worth more money than another? This is still a staggeringly complex question but let’s have a go at it. Faris Yakob argues that 'the business of art is fame'
The business of art is fame
https://mediacatmagazine.co.uk
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MediaCat Magazine reposted this
Chief Weird Officer. Helping you cut through 🧠🪱 Allergic to bland ideas and verbal landfill. Hire me to name your brand, nail your messaging, find your voice, and write stuff people want to read.
Becoming internet-famous is a more common aspiration for young people than becoming a teacher or a vet. 2019 research from Statista shows that ‘social media influencer’ and ‘YouTuber’ are two of the top five most sought-after careers for 11-16-year-olds in the UK. And with Goldman Sachs predicting the creator economy could be worth half a trillion dollars by 2027, why shouldn’t they be hungry for a piece of the pie? Well, the reality is that less than half a percent of YouTube creators earn a full-time income from the platform. Similarly, most brands, in most categories, will never be in the mega-famous top 1%; they’ll never be equally recognisable to your next-door neighbour, your nail technician, and your nan. ___ In my latest article for MediaCat Magazine, I argue we're living in an era of #fameflation, where the financial, mental, and cultural costs of fame are rising, whilst household-name fame is disappearing. I discuss what this means for both individuals and brands engaged in the attention game. You can read it at bit [dot] ly [slash] fameflation.
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MediaCat Magazine reposted this
Don't forget to check out my interview in MediaCat Magazine. BAMM's latest report is all about Harnessing JOY: The most important emotion in marketing! #mrx #mediacat #marketing #joy #brands
Here’s the latest from MediaCat Weekly - a short and sweet newsletter featuring some of the top stories from the past week and a round-up of industry news. This week, we have articles by Jenni Romaniuk, Paul Feldwick, Becks Collins (he/they), 👁️ Joel Stein and Shauna Moran. We also have conversations with Anuja Gupta and Katie Mares CTDP MCATD CPS. Enjoy!
MediaCat Weekly #29 — renting fame, humbug, humour and brand joy
MediaCat Magazine on LinkedIn
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Here’s the latest from MediaCat Weekly - a short and sweet newsletter featuring some of the top stories from the past week and a round-up of industry news. This week, we have articles by Jenni Romaniuk, Paul Feldwick, Becks Collins (he/they), 👁️ Joel Stein and Shauna Moran. We also have conversations with Anuja Gupta and Katie Mares CTDP MCATD CPS. Enjoy!
MediaCat Weekly #29 — renting fame, humbug, humour and brand joy
MediaCat Magazine on LinkedIn
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MediaCat Magazine reposted this
Research Professor at Ehrenberg-Bass Institute, Author of Better Brand Health, Building Distinctive Brand Assets, How Brands Grow Part 2
This months column!
The drawbacks of 'renting' fame, by Jenni Romaniuk https://lnkd.in/eNUeztEf In Better Brand Health Professor Magda Nencyz-Thiel and I discuss the difference between ‘owning’ and ‘renting’ prominence, when trying to stand out in retail contexts. Here, I discuss how when marketers employ influencers, celebrities or other vehicles to promote the brand, they are similarly ‘renting’ their fame. Given the growth in activities in this sector I think it is timely to reflect on the risks associated with ‘renting’ fame from someone or something else. #brands #celebrities #influencers #fame #attention #business #strategy
The drawbacks of ‘renting’ Fame
https://mediacatmagazine.co.uk
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Q&A: Anuja Gupta discusses the power of brand joy, looking at BAMM's new report https://lnkd.in/em5TAFTg The first sip of coffee in the morning. Booking a well-deserved summer trip. Listening to the new album of your favourite artist. Brands deliver many joyful moments to consumers throughout the day, and as BAMM Global came to find, joy is the most powerful emotion in marketing. #marketing #people #behaviour #emotion #brands #joy #attention #interview
Q&A: Anuja Gupta on the power of brand joy
https://mediacatmagazine.co.uk
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The drawbacks of 'renting' fame, by Jenni Romaniuk https://lnkd.in/eNUeztEf In Better Brand Health Professor Magda Nencyz-Thiel and I discuss the difference between ‘owning’ and ‘renting’ prominence, when trying to stand out in retail contexts. Here, I discuss how when marketers employ influencers, celebrities or other vehicles to promote the brand, they are similarly ‘renting’ their fame. Given the growth in activities in this sector I think it is timely to reflect on the risks associated with ‘renting’ fame from someone or something else. #brands #celebrities #influencers #fame #attention #business #strategy
The drawbacks of ‘renting’ Fame
https://mediacatmagazine.co.uk
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Q&A: Katie Mares on how brands can market to women https://lnkd.in/ePrz7YZh Katie Mares CTDP MCATD CPS is a customer experience expert and the author of CustomHer Experience. As part of MediaCat’s Fame and Attention theme this month, Content & Social Editor, Svilena Keane, reached out to Katie to discuss why brands should pay attention to women buyers. During the interview, Katie explained what makes women ‘the world’s most influential consumers’, the physiological differences between men and women, and how brands can market to their female customers. #women #marketing #commerce #brands #interview
Q&A: Katie Mares on how brands can market to women
https://mediacatmagazine.co.uk