JULY THEME: FAME AND ATTENTION In 2022 we hosted a podcast between two smart marketers, discussing the nature of fame and attention. Two years later we want to revisit this topic, and explore fame, the internet, influencers and attention-seeking, and how this all relates to media and marketing. Articles, interviews, podcasts and comments pieces will go up throughout the month here: https://lnkd.in/ehBTmGNa We kick off our theme with new pieces from Ben Kay, Karen Dobres, Alison Smith and Robert Volten. As well as reference some great archive pieces from Becks Collins (he/they), Harry Kinnear, Laura Holliday and 💥 Amy Kean 💥 #magazine #fame #attention #marketing #brands #media #tech
MediaCat Magazine
Book and Periodical Publishing
London, England 3,717 followers
An online publication exploring marketing and media change. We look at brands, marketing, media, culture and people.
About us
MediaCat is an online publication exploring marketing and media change. We focus on brands, the environments where they operate, and the industries that serve them, reporting on culture, society, ideas, trends, and perspectives. Delving into modern brand experiences, evolving media landscapes, emerging forms of insight, the dynamic world of commerce, forces of transformation in organisations and markets, and the drivers of social impact, we aim to guide professionals, creatives and others into a brave new world.
- Website
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https://mediacatmagazine.co.uk/
External link for MediaCat Magazine
- Industry
- Book and Periodical Publishing
- Company size
- 2-10 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2021
Locations
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Primary
20 Red Lion Street
Work.Life Holborn
London, England WC1R 4PS, GB
Employees at MediaCat Magazine
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Adah Parris (she/her)
Visionary Keynote Speaker and Consultant: Empowering Individuals and Organisations to Drive Innovation and Create a More Sustainable Future. I donate…
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Chris Jefford
Truant
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Mike Piggott
Exec. Editor at MEDIACAT MAGAZINE. Street Photographer. Film+TV blogger. Spoken word poet. Screenwriter.
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Yasmina Stitou
Senior Strategy Consultant | Brand + Communications Director | Public Relations | Generative AI
Updates
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MediaCat Magazine reposted this
Author of The Choice Factory and founder of Astroten, a consultancy that applies findings from behavioural science to improve marketing.
When Edison launched the lightbulb he knew that disruptive ideas scared people, which hampered adoption. So he ensured his new tech aped gas lights in their design wherever possible. That sense of familiarity then boosted uptake A piece on "optimal newness" for MediaCat Magazine - link in the notes
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Here’s the latest from MediaCat Weekly - a short and sweet newsletter featuring some of the top stories from the past week and a round-up of industry news. This week we have articles by Josh Mcloughlin, PhD, Raf McDonnell, Caroline Miller, Ben Essen, Fabiane Abel, Brittanie Price, Sıla Savaş, Faris Yakob, and Matteo Piantoni. We also bring you an interview with Harry Hugo. Enjoy the issue.
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'In an era when AI is reshaping nearly every industry, and the news now breaks on social media, the world of public relations is facing a critical challenge: the rapid shrinking and deterioration of newsrooms. Axios recently reported on the extensive mainstream media ‘bloodbath’ as dozens of U.S. media companies laid off tens of thousands of staff members to salvage struggling publications. Why should it matter? Besides the continued onslaught of misinformation, rise in fake news, and erosion of accountability that comes from the crumbling of the Fourth Estate, shrinking newsrooms have profound impacts on brand marketers and the PR industry.' Brittanie Price writes about becoming 'internet famous' with shrinking newsrooms
Becoming ‘internet famous’ with shrinking newsrooms
https://mediacatmagazine.co.uk
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'In the not-so-distant past, public relations was often seen as the buttoned-up cousin of journalism — a field dedicated to delivering straightforward, fact-based narratives, designed to catch the eye of traditional media gatekeepers. These PR offerings tended to take the form of news releases and other materials that mirrored the reporters’ dispatches. But as we navigate the choppy waters of today’s fragmented media landscape, PR professionals are being called upon to unleash their inner creativity like never before.' Fabiane Abel dives into PR's creative revolution
PR’s creative revolution
https://mediacatmagazine.co.uk
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🐈🗞 #news Ascential, the owner of the Cannes Lions International Festival of Creativity and Money20/20 businesses, has accepted a £1.2 billion cash offer from the UK events and academic publisher, Informa
Cannes Lions owner Ascential sells to Informa for £1.2 bn
https://mediacatmagazine.co.uk
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🐈🗞 #news Aldi UK has released an Olympics ad, featuring its ambassador Kevin the Carrot. According to System1, the creative ranks in the top 8% of UK supermarket ads in the past year Jon Evans
Kevin the Carrot makes summer debut in Aldi Olympics ad
https://mediacatmagazine.co.uk
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'The ability to achieve fame used to be limited to the largest brands. If you weren’t being talked about at the office water cooler, you weren’t being talked about. But the world has changed, and the office water cooler has made way for Discord. The media landscape is now five times more fragmented than it was in 2000. As mass markets have clustered into communities, the link between ‘scale’ and ‘fame’ is becoming broken.' Ben Essen explains why fame is no longer just for big brands
Fame is no longer just for big brands
https://mediacatmagazine.co.uk
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'There was a clear shift towards the fundamentals of craft and the human nature of creativity at this year’s Cannes Lions International Festival of Creativity. Therefore, it wasn’t just about AI. This year was about all the colours in the creative palette, including AI, and all the other elements that fuel artistic expression.' Sıla Savaş shares key highlights from Cannes.
Putting a ring on creativity at Cannes
https://mediacatmagazine.co.uk
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🐈🗞 #news Effie Worldwide and Ipsos UK have joined forces to publish a new report titled Breaking Taboos: How breaking convention pays out. According to the report’s findings, breaking convention can help drive an increase in ad attention, resulting in long-term brand growth.
Breaking convention boosts ad attention by 21%
https://mediacatmagazine.co.uk