We're excited to be part of the upcoming webinar on "Why Creative Analytics and Optimization is Essential for App Store Optimization? with MobileAction and Mobile Premier League (MPL). Join us on July 3rd for a deep dive into the role of creative design and analytics in enhancing your app's market performance. Expect a lively conversation on improving your app's visibility with ASO and creatives' best practices. Register now -> https://hubs.li/Q02CnxQs0 Lauren Park | Tamara Barack | Allita Lavina Crasto | Sandesh Gupta
M&C Saatchi Performance
Advertising Services
London, England 98,915 followers
M&C Saatchi Performance is a global digital media agency that connects brands to people, across all channels.
About us
M&C Saatchi Performance is a global digital media agency that takes a human approach to connecting brands with people, across all channels. It delivers cost effective, measurable results for brands through taking the time to understand their business, their objectives and their audiences. Its innovative media strategies are underpinned by data, compelling creative and informed media buying to deliver business growth for its clients. Its team of specialists manage campaign effectiveness with a relentless focus on optimising channels, content, format and placements. Founded in 2006 as a mobile agency, M&C Saatchi Performance is built on serving brands in the modern landscape, where everything is measurable and accountable across digital touchpoints, at all times.
- Website
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https://www.mcsaatchiperformance.com/
External link for M&C Saatchi Performance
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- London, England
- Type
- Public Company
- Founded
- 2006
Locations
Employees at M&C Saatchi Performance
Updates
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#TikTok continues to be a significant source of success for many #advertisers. In the penultimate chapter of the agency App Trends content series, the M&C Saatchi Performance team looks at TikTok's growth, including tips for #growthmarketers to ensure success on the platform. Read more here 💃⬇️ https://hubs.li/Q02zKdk60 Other chapters in the series include: ✍ Preparing for Cookie Deprecation https://lnkd.in/gXNJPsSJ ✍ The advantages and challenges AI brings for #marketers https://lnkd.in/ghxeqw2E ✍ The growing significance of Apple Search Ads https://lnkd.in/g6E5sBu4 #apptrends #cookiedeprecation #applesearchads
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Our very own Client Partner Vaibhav Chopra (VB), was recently featured in a Think with Google article, highlighting our innovative work with Grab leveraging AI and YouTube Shorts. In this moment of rapid change, staying ahead means leveraging the power of AI. Our collaboration with Grab has truly showcased this, achieving remarkable results. Read it all here: https://hubs.li/Q02DRSTC0 Vaibhav Chopra emphasized how this head-to-head comparison affirmed our strategic choice and enabled us to tailor our future video campaigns to maximize YouTube Shorts' strengths. A huge thank you to Think with Google and Grab for being such amazing partners in this journey. Here’s to pushing boundaries with AI and achieving greater heights!
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How should growth marketers prepare for new tiers of ad free social apps that are entering the mobile landscape? Find out what our team thinks in the final piece of our 'App Trends' blog series 🔽 https://hubs.li/Q02DxG8l0 Other 'App Trend' chapters are available at https://hubs.li/Q02DxBXT0 and include topics such as how to capitalize on channels such as #TikTok, #AppleSearchAds and #AI for #growthmarketers.
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Over the past few weeks, we have attended two Branch Leaders in Mobile Growth events, one in New York and the second in London. At the London event, Dane Buchanan, Chief Data & Analytics Officer, was on a panel with Adam Landis, Head of Growth at Branch. They discussed privacy-driven measurement changes such as signal loss, simplifying complex processes, and the importance of measuring web and mobile together. Thank you to Branch for inviting us and to all those who attended these great events. #mediameasurement #futureproofingmeasurement
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If you are a #marketingprocurement specialist and are interested in networking with peers, M&C Saatchi Group is running a series of exclusive events specially tailored for the marketing procurement community. These events will be hosted by the Group London office, and the next event is on July 18th. Register your interest here https://lnkd.in/g2Nr_Dgs
If you work in marketing procurement, our event series has been specially designed to support you becoming a trusted and valuable voice in your organisation. We’re pleased to announce our next exclusive event, hosted by Anna King, MD, Clear, part of M&C Saatchi Consulting who'll take us through the global strategy report, Retail 2030 (and Beyond!). Arm yourself with first-class insights and practical procurement approaches to the challenges and changes in the ever-evolving industry landscape. Join us as we discuss how online consumer trends such as social commerce and sustainable shopping are impacting the retail sector. We'll talk through tangible ways to stay ahead and our three big bets for the future of retail: mass consumerism extinction, the augmented human, and shapeshifting channels. Why attend: - Discover innovative solutions and key opportunities through a procurement lens that will elevate your category strategies to new heights. - See a holistic view of what’s happening in retail today, the shorter-term challenges and opportunities to tackle right now, and how you can prepare for the future. - Join the Q&A session and open discussion where you can contribute with your own experiences, share a challenge you’re currently facing, or ask the questions you’ve always wanted to ask. This is a fantastic opportunity to network and engage with experts and industry peers. If you’re interested in one of our limited spaces, or to stay across future events in this series, please sign up below.
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#marketers interested in maximizing #paidmedia through tools such as pMax (Performance Max) and Meta's ASC (Advantage+ Shopping Campaigns) can gain insights into ensuring success thanks to a recent interview with Managing Partner Jonathan Yantz and Branch's Head of Growth Adam Landis, available here 🔽. https://hubs.li/Q02C_8490 Find out how these cutting-edge tools, when combined with expertise from the likes of Jon and Adam, are changing the face of media and how advertisers can ensure success for their media campaigns.
How To Maximize Paid Media Performance With Privacy-Centric Ad Products Google’s PMax and Meta’s ASC - Branch
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🏆 What a win! We're thrilled to have won Gold for GLOBAL PERFORMANCE MARKETING AGENCY of the YEAR at last week's Agency of the Year Global Awards' Gala. This recognition truly speaks to our commitment to helping brands stand out with top-notch performance advertising. Thank you to Campaign UK for hosting. We're proud to be part of such a fantastic network of industry trailblazers. A big thank you to our clients for their trust and collaboration! These wins are a direct result of the strong partnership we have built. And kudos to our outstanding team! We couldn't be more proud of their hard work and dedication. Their creativity and expertise have genuinely shone through in this win! Here's to setting our sights even higher! #campaignAOY
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Signal loss continues to make it essential for advertisers to seek methods other than behavioral targeting to ensure that media campaigns deliver against target KPIs. Contextual advertising is one of the approaches advertisers can and should be testing now before further signal loss occurs. To discuss this topic Adrienne Rice, Performance Media Director, recently joined Kochava, Dataseat (Now part of Verve Group), and GumGum to discuss the power of contextual advertising in the context of how the advertising industry is moving towards privacy-safe growth. Read a summary of the webinar here. The recording is also available on demand. https://hubs.li/Q02BqZKz0 #contextualadvertising #contextualtargeting
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How can advertisers ensure their creative fulfills performance KPIs? We asked Allita Lavina Crasto, Global Head of Creative, for her performance creative tips. Read her thoughts here https://hubs.li/Q02zTKPx0 #performancecreative #creativeanalytics #creativemarketing
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