LOOP HORIZON

Cross-functional collaboration in Marketing Activation Whether you are maximising the use of your existing Data and Tech or proving the value of new investment, it requires a lot of collaboration with the right teams from the start. To deliver the most impact, it’s crucial to engage stakeholders across Marketing, Data, Tech, Product and Operations and to ensure Senior Leadership are advocates from the offset. Here’s how they all contribute to driving impactful results: ➡ Senior Leadership – advocates for change and experimentation ➡ Marketing – focusses on the end-to-end customer experience ➡ Data & Analytics – ensures tests are robust, measurable and reportable ➡ Tech – ensures a seamless integration and the right capability is in place ➡ Ops – ensures alignment across teams and delivery is at pace Working in a cross-functional team provides several benefits: ✅ Breaks down silos and allows you to work more efficiently ✅ Encourages innovation of new tests through a diverse skillset ✅ Builds an empowered team ✅ Establishes clear communication and feedback loops ✅ Encourages a culture of quick testing and adaptation Read our article on Marketing Activation to find out more. https://lnkd.in/exAg-6-r #datadrivenmarketing #marketingactivation #dataandmarketing #Embedding #value #valuefrommarketing #testandlearn #marketing #marketingtransformation #marketingstrategy #agilemarketing #agile #crossfunctionalteam

Is Marketing Activation right for you?    Activation uses an agile test-and-learn approach and continuous improvement to produce valuable, measurable, data-driven Marketing campaigns.    It’s a versatile process that can drive value whether you are a large business undergoing a business transformation or a smaller business looking to establish some data-driven foundations. Do any of these use cases resonate with you? Answer our poll and tell us: 1️⃣ We wish to enhance the potential value of our existing data and technology rather than invest heavily in new 2️⃣ We have invested a lot in new data and tech and would like to use data-driven Marketing to prove its ROI 3️⃣ We want to scale our Marketing strategy for long-term success but are unsure which areas to focus on 4️⃣ We are implementing a new tech stack but are unsure how to start using it By leveraging Activation, you can ensure each decision is backed by actionable insights and you are continuously optimising and improving. Read more about our approach here: https://lnkd.in/exAg-6-r #datadrivenmarketing #marketingactivation #dataandmarketing #Embedding #value #valuefrommarketing #testandlearn #marketing #marketingtransformation #marketingstrategy

Considering a #Composable #CDP, but not sure if it's right for your business? ➡️ Here are some key indicators from our resident CDP expert Kristina Kalpokaite to help recognise when a Composable Architecture could be the right way to go! #martech #customerdataplatform #customerdata #data #realtimedata #realtime #personalization #digitalmarketing #firstpartydata #cmo #cdo #1stpartydata #vendorselection #datastrategy #rfp #segmentation #crm #cto #cio #customerdataplatform #dwh #technology #teckstack #martech #martechstack

The Benefits of Marketing Activation    We’ve highlighted the immediate value and value growth that Activation can provide. By leveraging data-driven insights, it can improve your Marketing campaigns through continuous improvement and ‘test and learn’ strategies. Here are some of the additional benefits that Activation can bring:    Commercial:  ➡ Improved ROI – higher returns on Marketing and Tech investments  ➡ Cost efficiencies – reduced marketing expenses Customer:  ➡ Better customer experience – improved engagement and loyalty  ➡ Puts the customer first – prioritises customer needs Company:  ➡ Embeds long-term success – sustains growth and embeds change  ➡ Upskilled and empowered team – enhances team capabilities  ➡ Allows for innovation in a structured way alleviating risks Read more about this in our article https://lnkd.in/exAg-6-r #datadrivenmarketing #marketingactivation #dataandmarketing #Embedding #value #valuefrommarketing #testandlearn #marketing #marketingtransformation #marketingstrategy

Marketing Activation: What It Is and Why It Matters    Activation is designed to create more effective, efficient, data-driven campaigns through an agile test and learn approach. It focusses on ongoing optimisation to drive valuable and measurable Marketing campaigns.     Our approach at Loop Horizon is built on 7 Key Principles, each designed to ensure your activations are valuable and sustainable:    1️⃣ Data-driven decision-making - make informed decisions based on real insights  2️⃣ Iterative testing - continuously optimise and iterate through test and learn  3️⃣ Continuous improvement - always apply learnings from previous results  4️⃣ Agile Adoption - be flexible and adapt to changes accordingly   5️⃣ Team empowerment - enable your team to take initiative and innovate  6️⃣ Innovation & Experimentation – always embrace new ideas   7️⃣ Robust measurement and reporting - ensure measurable KPIs are set upfront     Collectively they ensure that your Marketing efforts are not only strategic but also adaptable. They promote a culture of continuous learning and improvement which is crucial for embedding long-term success.    Read our article on Marketing Activation to learn more about how these principles can be applied here: https://lnkd.in/exAg-6-r #datadrivenmarketing #marketingactivation #dataandmarketing #Embedding #value #valuefrommarketing #testandlearn #marketing #marketingtransformation #marketingstrategy

➡️ CDP's deployed - now we will be able to do real-time omnichannel personalisation, right? ➡️ Have we selected the right market/ region/ business unit to start our CDP roll-out with? ➡️ Will the new Customer Data Platform actually help us with the loss of 3rd party data? Are these questions keeping you awake at night, but you missed our webinar? 💡Do not worry!💡The recording is now available to watch on-demand on our website: https://lnkd.in/erJJFW-K Once again, a big thank you to our panel of experts - see you again soon! ➡️ Steve Overton - Tealium ➡️ Christian Stein - mParticle ➡️ Nicky Peterse - BlueConic ➡️ Geraint Davies - Twilio Segment ➡️ Erica Campbell - Electrolux Group ➡️ Kristina Kalpokaite - LOOP HORIZON #cdp #martech #customerdataplatform #customerdata #data #realtimedata #realtimemarketing #realtime #personalization #digitalmarketing #firstpartydata #cmo #cdo #1stpartydata #vendorselection #datastrategy #rfp #segmentation #crm #technology #cto #cx #omnichannel #personalisation #ai #ml

Simplifying Data-Driven Marketing & Demonstrating Its Value    There’s a lot of buzz around ‘data-driven Marketing’ and ‘test and learn’ today – but what does this mean in practice? And how does it deliver value?    Many businesses who aim to leverage data to enhance their Marketing strategy face issues such as; challenging established norms, shifting team mindsets towards testing new ideas and proving the value of tests before scaling.     One of the biggest challenges is proving value through Data and Tech. Activation bridges this gap in 3 ways:    1️⃣ Immediate Value Opportunity – by activating priority use cases, it quickly demonstrates value to key stakeholders    2️⃣ Continuous Value Growth – through iterating and optimising tests based on learnings it enables long-term value growth    3️⃣ Long-term Team Embedding – by understanding, adapting and embedding a data-driven and operational mindset change it helps drive genuine buy-in and longevity    Look out for our series on how we can simplify and enhance your marketing strategy using data. #datadrivenmarketing #marketingactivation #dataandmarketing #Embedding #value #valuefrommarketing #testandlearn #marketing #marketingtransformation #marketingstrategy

A big THANK YOU to our panellists for an hour that was absolutely packed with content! And thank you to all our attendees for your time, your great feedback & for sharing your questions! Get in touch to learn more: https://lnkd.in/gRmkTSAC & watch out for the webinar recording! Fantastic to collaborate with such an experienced line-up: ➡️ Erica Campbell - Electrolux Group ➡️ Christian Stein - mParticle ➡️ Steve Overton - Tealium ➡️ Geraint Davies - Twilio Segment ➡️ Nicky Peterse - BlueConic ➡️ Kristina Kalpokaite - LOOP HORIZON's resident CDP expert & moderator #cdp #martech #customerdataplatform #customerdata #data #realtimedata #realtime #personalization #firstpartydata #cmo #cdo #1stpartydata #vendorselection #datastrategy #rfp #segmentation #crm #cto #technology #transformation #composable #usecases #omnichannel #cx

⚠️ FINAL CALL! ⚠️We're live in 5 hours! Register here: https://lnkd.in/gnnrmJSJ 👉 Dial in at 4pm BST to hear some of the biggest CDPs in the industry debate integrations, ID resolution, real-time, ML & AI, proving value & more! We'll have a stellar panel, with 100s of CDP deployments under their belts: ➡️ Geraint Davies - Twilio Segment ➡️ Nicky Peterse - BlueConic ➡️ Christian Stein - mParticle ➡️ Steve Overton - Tealium ➡️ Erica Campbell - Electrolux Group ➡️ Kristina Kalpokaite - LOOP HORIZON We will also answer your questions live - not one to miss! #cdp #martech #customerdataplatform #customerdata #data #realtimedata #cmo #cdo #1stpartydata #vendorselection #datastrategy #rfp #segmentation #cto #cio #webinar #realtime #ml #ai #data #technology #transformation #composable #cx #omnichannel #personalization #personalisation

Tomorrow! ➡️ Last chance to register & join our webinar on 20th Jun, 4pm BST, where 4 Market Leading CDPs + 1 Truly Global Brand will debate their Top Technology & Data aspects to address for a successful CDP deployment & answer your questions live! ➡️ Register here https://lnkd.in/gnnrmJSJ & join our panel online this Thursday: ✅ Geraint Davies - Twilio Segment ✅ Nicky Peterse - BlueConic ✅ Christian Stein - mParticle ✅ Steve Overton - Tealium ✅ Erica Campbell - Electrolux Group ✅ Kristina Kalpokaite - LOOP HORIZON #cdp #martech #customerdataplatform #customerdata #data #realtimedata #realtimemarketing #realtime #personalization #digitalmarketing #firstpartydata #cmo #cdo #1stpartydata #vendorselection #datastrategy #rfp #segmentation #crm #crmstrategy #crmsoftware #cto #cio #webinar #technology #composable #ml #ai #genai