Locaria

#EURO2024 has brought us some fantastic and sometimes surprising football, but the buzz hasn’t just been around the drama on-pitch. What happens when you absolutely pack an advert with cultural and linguistic references? You connect with your audience on a whole new level. We take a look at ‘Typisch Deutsch’ by adidas, a brilliant showcase of showcase of German culture, humour, and diversity. https://lnkd.in/eTKqXeEE #sports #marketing

Wrapping up a inspiring week at Cannes Lions International Festival of Creativity discussing all things multilingual content and creative adaptation. Our highlights were of course the highly coveted Stagwell Sport Beach, hearing from agency partners and athletes on the power of sport on global brand building and creative advertising, and LBBonline - Little Black Book on the latest developments in scaled production technologies. #sportbeach #creativeproduction #transcreation #canneslions2024

Day one of the Cannes Lions International Festival of Creativity and our Stagwell Brand Performance Network agencies were ready for game time at Stagwell Sport Beach and beyond! Toby Southgate held a fascinating conversation on stage with Frank Lampard and Grainne Wafer about building vibrant communities with The Premiere League and Guinness Six Nations. Shannon Pruitt took over the Stagwell Content Studio with guests Ryan Boughan from PTTOW! And Caroline Yap from Google. Many participated in the Pickleball Clinic with tennis legend and coach Patrick Mouratoglou and BxP hosted its innaugural welcome Cocktail for our clients and partners. An amazing first day and more to come! Stay tuned for more from Assembly Global Ink - we are travel media ReachTV Forsman & Bodenfors Forsman & Bodenfors LDN Goodstuff Locaria VITRO Multiview it’s going to be a great week!

Last week our Barcelona team enjoyed learning and discussing the latest developments in multilingual e-commerce content at Shoptalk Europe and hosting brands, clients and Stagwell agency partners on the rooftop of our office. #ShoptalkEurope #brandperformance #multilingualecommerce Assembly Global BRAND NEW GALAXY Ink - we are travel media Stagwell Brand Performance Network

Visiting our teams in 𝐔𝐤𝐫𝐚𝐢𝐧𝐞 was a top priority for me in 2024, and I finally made it to 𝐊𝐲𝐢𝐯 last week. Locaria's 𝘴𝘤𝘢𝘭𝘦𝘥 𝘢𝘥𝘢𝘱𝘵𝘢𝘵𝘪𝘰𝘯 𝘩𝘶𝘣 in Kyiv has thrived despite the ongoing war in Ukraine. This was my first visit, and I was immediately impressed by the positivity and resilience of the people, especially our team's drive, energy, and commitment to growth and innovation. Kyiv is a stunning city with sprawling parks, fascinating architecture, and a vibrant food scene. During our visit, we had presentations and work sessions on future growth, integrating #AI and #automation into our workflow, and enhancing connectivity with our global teams. The relentless pursuit of new ideas and the enthusiasm for collaboration keep the Locarians in Kyiv and worldwide dynamic and inspired. Thank you Oksana Matchuk and Jenya Sudienko for organizing everything and making this a great success. Below some photos from our time together. #adaptation #content #ukraine Locaria Tatiana Myronenko Mykhailo Pimenov Oliver Barham Simon Ambrose Shannon Pruitt

A busy couple of days at #LocWorld51 in Dublin for Nicola Pegoraro and Maria Schön discussing all the latest industry developments including #AI, language technology and language operations. There were no shortage of ideas as industry veterans, PE investors, and procurement teams exchanged with new exciting potential partners as well as some familiar old faces. Thanks LocWorld for organising!

We’re bringing advertisers, e-commerce and marketing pros together above the same rooftop at the heart of Barcelona. From shoptalk to around-the-globe-talk, don’t miss out on the opportunity to speak with our well-seasoned crowd of marketers and international media experts on how to polish your future #multilingual campaigns. There may also be a few delicious cocktails and tapas in the mix 🍹👀 👉 Sign up here: https://lnkd.in/eCi7w5S8 #BarcelonaEvent

Locaria's digital content teams had a packed schedule in Amsterdam for Savant Events, presenting the importance of localisation planning on e-commerce, meeting several of our global clients, and hosting a lunch and learn on multilingual SEO at the Hoxton. #savantecom #globalSEM #localisation #marketingadaptation

We are in Amsterdam next week for Savant Events, with Nicola Pegoraro discussing the powers of localisation planning for global e-commmerce. #SavantEvents #eCommerce #Omnichannel #Digital #LocalisationPlanning

What do you do when you develop a killer catchy tagline, but it only makes sense in the source language? Should you leave it as it is, translate the underlying concept, or bring on copywriters to look for new ways to make messaging resonate? “One of the key challenges in transcreation is striking the delicate balance between faithfully conveying the original message and creatively adapting it for a new audience. Transcreators need to be cultural chameleons,” says Jozz Gómez, Business Growth & Marketing Representative at Locaria. Here’s how brands are using creativity in translation to level up: https://lnkd.in/dFx_2ahN